Mindjumpers

NOVEMBER 7, 2014

Today almost every company is putting resources and efforts within both areas – some more than others, but regardless how far your company has come, this book gives some relevant input to how you are able to optimize those efforts. And very importantly – do they know how to integrate keyword data research in their work?

SEO 252

SEO Engineering Communities Advertising 252

Mindjumpers

AUGUST 23, 2018

Traditionally market research has been built on claimed data. These research methods- although can and have uncovered fascinating insights- are expensive, time-consuming and questionable in their accuracy. The results led to House of Cards, Orange Is The New Black and… becoming one of the world’s largest media companies.

Focus Group 100

Focus Group Curation Data Survey 100

Mindjumpers

JUNE 25, 2012

The report called “The Power of Like 2 – How Social Marketing Works” was made in a research collaboration with Facebook in order to deliver unique insights on social media marketing. The report presents how companies should focus on engaging fans and sharing relevant content in order to successfully manage a Facebook page.

Report 277

Report comScore Marketing Groups 277

Mindjumpers

MAY 8, 2012

By motivating and inspiring the main users of social media, they match creativity with solutions and volunteers with companies. Today, the campaign not only raises great awareness about men’s health and prostate cancer, in 2011 it also raised $120 millions for research in men’s health. “Hipsterfying” a taboo.

Social Media 248

Social Media CSR Campaign Collaboration 248

Mindjumpers

AUGUST 8, 2011

We have also written about it in our previous posts, explaining how important blogs have become in the social media strategy of a company. It is good to research your facts and try to test them, if they are applications. You may also find these blog posts interesting: › Why to Run a Company Blog. › Well, that’s simple!

Guidelines 253

Guidelines Publishing Applications Conversation 253

Mindjumpers

MARCH 28, 2011

Tweet UX Masterclass is a conference that is going to be held in Copenhagen March 31 st – April 1 st , 2011, and SnitkerGroup , the Danish partner of the UXalliance working with usability, is the company hosting this global conference. This means that companies test their ideas among the users in order to optimize the experience and revenues.

Conference 238

Conference iPad Mobile Focus Group 238

Mindjumpers

APRIL 18, 2011

It’s crucial that every company, no matter which size, industry or location, immediately drafts and circulates the before mentioned guidelines and policies – whether or not social media is practiced officially or unofficially within the organization. Think before posting. Solis’ best practices for developing policies and guidelines.

List 243

List Engagement Social Media Guidelines 243

Mindjumpers

JANUARY 10, 2013

Startup company gazeMetrix opens up for an entirely new way of monitoring online conversations. In fact, as little as 40% of the total volume of brand conversations consist of actual mentions of the brand by humans, according to research agency, Millward Brown.

Brands 264

Brands Aggregator Curation Hashtag 264

Mindjumpers

AUGUST 2, 2010

Research Search for words and terms your company is paying for and associated with online and integrate them into descriptions and biographies on social profiles. Tagging Pictures are a valuable asset: upload them on Flickr and tag the pictures with the search words done in step 1, that compliment and are identified with your company.

Activities 206

Activities Social Media How To Marketing 206

Mindjumpers

NOVEMBER 26, 2010

One of Sweden’s most beloved Christmas products that are shown among them is the Aladdin box – a box of different chocolate pralines made by the chocolate company Marabou in 1939. An extensive market research means a lot of time and money and you often get a low level of interest as a result. People’s choice .

Engagement 226

Engagement Social Media Technorati Campaign 226

Mindjumpers

MAY 23, 2013

Oreo brought it to the world’s attention and made it big with their Super Bowl ads, but the concept continues to gain attention from companies and is attracting even more questions about how brands can integrate it into their current social media strategy. Similar Posts: For Social Success: Think As A Media Company. Getting it Right.

Trends 178

Trends Sports News Social Media 178

Mindjumpers

MAY 15, 2012

Being exceeding interested in the talk of Big Data, I’ve recently been inspired by the research and development of Big Data related software and applications. To be able to filter and analyse these astounding amounts of Big Data from BDAs in real time, will mean an extraordinary value to all companies involved in social media activities.

Data 262

Data Software Applications Compete 262

Mindjumpers

AUGUST 3, 2012

Currently, her research focuses on various topics related to CRM software, sales, customer service and marketing strategy. Several companies responded to this story saying the platform was more “of a distraction” than a value driver. Her work has appeared in myriad publications including Inc., A Work in Progress.

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209

Mindjumpers

NOVEMBER 23, 2012

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. What does this mean?

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Mindjumpers

SEPTEMBER 27, 2011

Since then a lot of new things have been happening around Podio, such as the company going on a world tour as well as launching a fleet of new initiatives to improve the platform. The fact that it’s so easy to share task or any information like research, makes it easy to work on collaborative projects.

Applications 154

Applications iPhone Collaboration Mobile 154

Mindjumpers

JUNE 8, 2011

As many businesses have realized, there is great value in running a blog to share knowledge and show what your company is actually about. Reporters also have less time than ever to make thorough research on a given topic and therefore they might appreciate content that makes their job easier. Utilize the PR potential of your blog.

Netvibes 218

Netvibes Social Media Tips Delicious 218

Mindjumpers

JANUARY 11, 2012

I have been going through the report and something that caught my attention was, that companies have now realized that inorder to derive value through their social media efforts they need to allocate resources who understand and can work with social media.

Survey 250

Survey Report Social Media ROI 250

Mindjumpers

DECEMBER 4, 2015

This is the text of the email Flipkart sent to potential customers: “Research shows that beautiful women are more successful in their lives. The Company was forced to make a speedy apology and promise a detailed review of their content strategy.

Activities 100

Activities Social Media Film Mobile 100

Mindjumpers

DECEMBER 16, 2010

Juniper Research has released its top ten wireless predictions for 2011, let’s step through and take a look at where they think mobile is going in the coming year. We already have built in features such as GPS and gyroscopes (so your phone knows when you pass out at the company Christmas party). Mobile is part of the mix!

Mobile 232

Mobile Smart Phone Trends Banking 232

Mindjumpers

NOVEMBER 28, 2013

I met Lotje in July 2011 at the company she was working for at the time. And then hopefully, you will share the story and support Lotje’s dream of completing “My Beautiful Broken Brain” How did you get involved in this story? -

Film 227

Film iPhone Project Meeting 227

Mindjumpers

SEPTEMBER 17, 2012

The findings are based on a survey, conducted among 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. The report concludes that they expect to see companies apply greater resources, both financial and human, to social mar­keting as they mature.

Survey 225

Survey Report Social Media ROI 225

Mindjumpers

JUNE 13, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value.

Report 274

Report Brands Facebook Nielsen 274

Mindjumpers

APRIL 4, 2012

In addition, it also highlights how B2B companies differ from B2Ccompanies and whether the size of a business has any bearing on results. In later sections, the report also looks at each of these channels individually to understand marketers’ interest in them.

Report 249

Report Industry Social Media Survey 249

Mindjumpers

NOVEMBER 16, 2012

In addition, as Mindjumpers’ CEO and Founder Jonas Klit Nielsen suggests, companies will increasingly invest in people who are highly skilled in content creation, through direct hires or by outsourcing. Ekaterina Walter, Social Media Strategist, Intel, summarizes: “Content will become more critical than ever before.

Report 216

Report Content Marketing Nielsen 216

Mindjumpers

OCTOBER 4, 2012

Consumers are major fans of market research communities and after Facebook, a research community is the second most preferred platform – consumers want their feedback to have an impact. Be open to co-creation, and don’t forget that this means a more equal power distribution to the companies and the consumers.

Social Media 239

Social Media Collaboration Report Instagram 239

Mindjumpers

SEPTEMBER 6, 2011

According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing&# , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. What is “ EdgeRank”? Facebook views everything published as “objects.”

Feed 234

Feed Feedly News comScore 234

Mindjumpers

OCTOBER 16, 2012

Most companies have already realised this. What is therefore quite an interesting fact is the gap between the ideals and the actual initiatives of companies, when it comes to providing customer service through social media. Either way, with 1 billion active users on Facebook alone, companies still have a lot to gain from social media.

How To 231

How To Loyalty Research Social Media 231

Mindjumpers

DECEMBER 2, 2011

For this purpose, today I have written about a research by EdgeRank Checker where they examined a random sample of 5,500+ Facebook Pages, to understand engagement rates through different activities on Facebook – Like, Share, Comment. Content needs to generate engagement from fans like comments, likes and shares.

comScore 277

comScore Study Facebook Statistics 277

Mindjumpers

JANUARY 23, 2012

Technographic segmentation is a market research analysis tool used to identify and profile the characteristics and behaviors of consumers through the process of market segmentation. Further, companies can make use of this information for making their strategies, when operating in different parts of world.

Social Media 234

Social Media Patterns Statistics Report 234

Mindjumpers

FEBRUARY 24, 2012

Tweet Using social media to bring business value is an obvious choice for many companies. Most companies approach enterprise social networks as a technology deployment and fail to understand that the new relationships created by enterprise social networks are the source for value creation. It’s about relationships, not technology.

Social Networking 258

Social Networking Report ROI Software 258

Mindjumpers

DECEMBER 20, 2011

Recent research by Maritz Research and evolve 24 provides insights for businesses using social media to handle customer service inquiries, especially complaints. While customers use social media platforms to complain about service or product, only half of them expect a company response – a low bar for customer service performance.

Social Media 260

Social Media Hotels FAQ Training 260

Mindjumpers

AUGUST 30, 2012

social marketing software company, released a new report: “ 6 Mind-Blowing Social Media Stats – And What They Mean for Marketers ”. 1) 95% of all Facebook wall posts are not answered by brands: As of October 2011, Socialbakers stated, based on their research, that only 5% of wall posts on brand pages receive an answer. Her strategy?

Social Media 224

Social Media Brands Telecommunications Airlines 224

Mindjumpers

JANUARY 25, 2013

But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? Another very important metric of social media ROI is the percentage of cut costs from companies’ R&D (Research and Development) and Innovation activities due to crowdsourcing.

ROI 245

ROI Metrics Crowdsourcing Sentiment 245

Mindjumpers

OCTOBER 24, 2011

Therefore, all specialists flock over researches to close the gaps between their messaging and their customers’ expectations. In the following post, I will highlight some research findings, which can help to understand the customers’ point of view and why they decide to break up with a brand.

Study 187

Study Social CRM CoTweet CoTweet 187

Mindjumpers

FEBRUARY 8, 2011

Well, you need to know where you want to be: Be it a business, research, individual entity or community building, it is essential that you have a USP to put forward. There are a few things that you can keep in mind in this regard: - Be aware of the social media present that can be used for promotion of your company.

Conversation 276

Conversation Social Media ROI Collaboration 276

Mindjumpers

JUNE 29, 2012

Tweet As consumers in social media, we rarely go look for information on company websites. Rather, we go to a brand’s Facebook page, since it’s much easier for us to communicate with companies where we are already spending so much of our time online.

Industry 270

Industry Airlines Telecommunications Engagement 270

Mindjumpers

SEPTEMBER 11, 2012

That statement inspired me to present you with a good example of a company that allowed its fans to speak up through an engaging, creative and inspiring crowdsourcing campaign that I think we can all learn from. Consumers love to create new products and fervently support brands and companies that demonstrate they truly value their opinions.

Crowdsourcing 190

Crowdsourcing Brands Tourism Campaign 190