Building an Organic TikTok Strategy
Likeable
JUNE 15, 2022
In the words of Lacey Mark, Likeable’s Associate Director of Social Strategy, TikTok might have once been viewed as a younger platform full of dance challenges — but today, that isn’t the case. Vegan beauty brand Isle of Paradise, for example, used Spark Ads to highlight existing, organic videos, and saw a 68% increase in revenue.
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