Here’s our follow-up post from Bob Le Drew, responding to questions that arose during his Think Tank Webinar on content strategy. Your New Content Strategy from Bob LeDrew – Translucid Communications. Content strategy is something that isn’t revolutionary – it’s not rocket science. The basic elements of a content strategy are the same as any communications strategy with some elements of a communications audit on top. What are your organization’s policies and guidelines for content creation. Content Strategy Featured Social Learning MORE >>

The reality is that while “ all things social &# play into a strategy. By itself social is not a strategy rather it is simply a new methodology for communications. All organizations have a strategy whether defined or not. The problem with undefined strategies is a lack of organized efforts aimed at accomplishing a vision. vision without a strategy is the lack of assurance that the organizations collective efforts will accomplish anything near a stated vision. Strategy is a road map for accomplishing a vision. MORE >>

It offers some distinct advantages over other social media platforms such as Facebook and Twitter that can be a powerful way to augment your organization’s community outreach and inbound marketing. Organizations can use Pinterest to tell their story to all of their constituencies — donors, sponsors, volunteers, members, potential members or employees, and the community at large. So by pinning images from the stories that an organization is already telling online, it’s possible to create a large number of backlinks to those places. Content Strategy Featured Implementation MORE >>

You must grow your list organically and you must do it by offering value, that’s it. Your subscribers will tell their friends and your list will organically spread by word of mouth. Email Marketing Marketing Social Media Marketing Tips email list building marketing for small business marketing strategy social mediaWhile social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. Email is used far more than Facebook and Twitter combined. How much more? Daily activity for Facebook: 60 million updates. MORE >>

But that’s why strategy is so important. You rarely do any advertising without a strategy. Communication Crisis all-american muslim Lowe's lowe's pulls ads the florida family organization TLCHave you heard about  Lowe’s pulling their advertising from the TLC program, “ All-American Muslim ?” ” The story goes like this: Lowe’s was advertising on The Learning Channel. As part of their media buy, their ads aired during the new reality show. conservative group, The Florida Family Association , complained. Riiiiight. . It plain old sucks. MORE >>