Why Your Organization Needs an Innovation Strategy
JANUARY 9, 2017
The 10th anniversary of the announcement of the iPhone reminds us of why every organization, big or small, must have an active innovation strategy. The post Why Your Organization Needs an Innovation Strategy appeared first on Spin Sucks. entrepreneur Innovation Business Growth business innovation innovation innovation strategy iPhone iphone anniversary laura petrolino
Why Every Organization Needs a Story Strategy
Convince & Convert
JULY 29, 2015
Every organization and any business of any size (including entrepreneurs!) Today, every business needs a larger story strategy that encompasses a variety of stories told by advocates outside of marketing and the C-suite. Story Strategy and Stories Every Business (Regardless of Size) Must Tell. Do you have a story strategy that encompasses many types of stories? ’).
How Social Is YOUR organization?
APRIL 13, 2016
Some trivia for you: our first book, Humanize , was originally set to be titled “The Social Organization.” And, of course, regardless of the title, the book was about the same thing: what if we ran our organizations using the same principles that were behind the growth of social media? So take a look at your organization today. But are you a social organization?
How Social Referrals Impact Your Organic Traffic
Convince & Convert
DECEMBER 24, 2015
Social Media’s Role in Organic Traffic. Jay’s podcast got me thinking of another area where social media doesn’t get enough credit: the organic traffic that comes to a website as the result of an initial social referral. I was able to find that the organic traffic for this segmented audience was predominantly desktop at 70%, with only 22% mobile. WAKE UP!
Why You Need to Build Your Email List Organically
Convince & Convert
NOVEMBER 23, 2015
One of the most important lessons I have learned is to build organic email lists as opposed to borrowed, scraped, or purchased lists. Forgetting the importance of organic lists can harm you more than you think. If you want to be effective with your email marketing, then make sure to focus on organically building your list. Organic Lists Give You Better Delivery and Open Rates.
Customer-Focused Content Marketing Strategy
APRIL 7, 2015
By now it should be clear to most that content marketing strategy is embroiled in a saturation problem. And while, in many ways, that post launched an on-going debate about the reality of “content shock,” one fact can’t be denied—any content marketing strategy must take into account the content saturation problem. Content Marketing Strategy Requires Listening.
A Bodybuilder’s Guide to Communications Strategy
JULY 20, 2015
Life is where you learn to be human, and any communications strategy is about connecting with humans. Today’s post is about another very important part of my life (one many of you probably don’t know about), which directly relates to communications strategy development and success—body building. Building a Communications Strategy. By Laura Petrolino. Life is the best teacher.
Is your Organization Capable of Unorthodox Thinking?
APRIL 24, 2013
To discover the future,” influential strategy expert, Gary Hamel says, “it is not necessary to be a seer, but it is absolutely vital to be unorthodox.”. Unless you can get your organization to challenge assumptions and think outside formulaic patterns and solutions, you cannot expect different results or steer it into a different future. The New Competence of the Knowledge Age.
14 Brilliant B2B Marketing Strategy Guides
JUNE 17, 2014
How should b2b marketers adjust their strategies to keep up with this evolution? Find the answers to those questions and others here in more than a dozen insightful guides to b2b marketing strategy from the past year. How To Market For the Top Four B2B Business Growth Strategies by g2m Solutions. B2B Marketing Trends That Will Shape Your Strategy by Anders Pink.
7 Content Marketing Secrets to Increase Organic Traffic
Convince & Convert
APRIL 14, 2016
Content Marketing backlink strategy backlinks content marketing content strategy link building traffic growthHere’s a question for you: How effective is your content at driving traffic to your website ? If your answer is “not very,” then this is the post for you. Even if your content is performing well, there’s always room for improvement. highlight to tweet). Read on!
Develop a Bare Minimum Brand Strategy
APRIL 13, 2015
When it comes to brand strategy I see this all the time—expressed by clients large and small as some variation on, “We don’t have time for brand strategy… and there’s no money for consumer research … so let’s just get to the communications, all right already?” It’s important to actively involve the larger leadership team (department heads, for examples,) in your brand strategy.
Why You Need a Business Strategy, Not a Social Strategy
Convince & Convert
FEBRUARY 1, 2016
Your business strategy should come first; your social media strategy should follow. In this scenario, social strategy is where things start and social goals are where they end. The business strategy and its goals should drive of all social efforts. A recent Twitter campaign drove 90,000 website visits and over 45 million impressions from organic and promoted Tweets.
5 Tips for Building a Content Marketing Strategy for Nonprofits
NOVEMBER 9, 2015
Compared to the corporate sector, it’s safe to say that funding resources are more limited for non-profit organizations. Unfortunately, out of this majority, only 26 percent believe their strategy is effective. Create a plan, write it out, and share it within the organization to keep everyone on the team focused on the same goals. Describe Your Organization’s Goals.
From Conversation Company to Optimization Organization
APRIL 28, 2012
Steven makes very valid points of how important it is to involve people and facilitate conversations while having a ‘social’ mindset across the organization. However, it’s time to take it a step further and move to the optimization organization. Optimization is the mindset every organization should have. It’s time for the optimization organization. How ‘Kaizen’ are you?
Why is your content strategy failing?
SEPTEMBER 16, 2014
It is important to understand that it is not enough to just have a content marketing strategy in place. It should have the ability to make a difference in your organization, and should also help in attracting new members. Planning out an effective strategy that does both the jobs well can be difficult, and may not necessarily hit all the right chords amongst your consumers.
Increased Post Frequency Is Helping and Killing Facebook Organic Reach
APRIL 28, 2015
Post upon post is either about how Facebook organic reach is dead or how you can beat the algorithm and improve your organic reach. Instead, it’s about how the obsession with organic reach is helping to kill it. Increased post frequency can both help and kill Facebook organic reach. How Post Frequency Helps Organic Reach. 28 Days Organic Reach (Column M).
A Content Strategy Fit for an Oscar
FEBRUARY 17, 2015
Whether you agree with the Academy’s nomination list or not, planning your content the way movie studios plan their film releases can help to inform your content strategy. Just as production companies need to produce different types of movies, your content strategy needs to include different types of content. So give the people what they want, and include it in your content strategy.
Monitoring What Others Are Saying About Your Organization
JUNE 26, 2014
Part of managing your organization’s brand is being consistently aware of what others are saying about it. You can’t engage your audience or your market base if you can’t see your organization through their eyes. One of the most effective ways to do this is to monitor what’s being said about your organization, who’s saying it and how much influence they have. Google Alerts.
Seven Frequently Asked Questions on Social PR Strategy
FEBRUARY 6, 2015
When I teach workshops, there are certain stumbling blocks to smart social PR strategy that come up frequently. Here are the seven most frequently asked questions in my social PR strategy workshops, and how I typically answer them. That’s where you have to really blueprint your social PR strategy. Too much to do, not enough time. Now you’re asking me to add social?!”. are for.
Is Your Social Media Strategy Truly Agile?
JULY 24, 2012
How does one measure the level of “collaboration” in your organization? Information Technology, Sales, Research, and even Marketing organizations are adopting terms like “agile”, “scrum”, “sprint” and “stand-ups” into their business vernacular. As your community self-organizes, so you should. And let’s be honest.
22 Simple Tips to Grow Your Email List Organically
JUNE 22, 2012
You must grow your list organically and you must do it by offering value, that’s it. Your subscribers will tell their friends and your list will organically spread by word of mouth. Email Marketing Marketing Social Media Marketing Tips email list building marketing for small business marketing strategy social mediaEmail is used far more than Facebook and Twitter combined.
How to Use a Reverse Message Strategy
MARCH 18, 2015
We all know an effective message strategy is key to communicating with your target audience in a way that matters. Your message strategy must have the 4Cs : Comprehension, connection, credibility, and contagiousness. Consumer-Focused Message Strategy. Think about this negative message strategy from a perspective of marketing your product or service. By Laura Petrolino.
The 6 Ways to Organize a Content Team
Convince & Convert
JANUARY 5, 2016
But how do you organize your internal personnel to get all that content created, amplified, and measured? The 6 Ways to Organize a Content Team. According to the survey, content teams are organized in one of these constructs: 1. Small, in-house team of strategy leaders that relies on external, agency resources to execute content creation. Digital Content Team. Newsroom.
The Truth About Social Media Strategy
Convince & Convert
DECEMBER 22, 2015
The biggest problem with organic social media for business is that the majority of companies are trying to employ a social media strategy that hinges on making social media do something it’s not well-suited to do: create new customers from thin air. “My Who is more likely to see what your business posts organically to social media across Twitter, Instagram, Facebook, and the rest?
Fitting The Social Media Cube into a Round Marketing Strategy
OCTOBER 15, 2012
This multi-dimensional aspect is the key to success in social media marketing, but some may question the difficulty of trying to integrate these various disciplines into one smooth strategy. The book offers a strategy for breaking down the barriers and bringing together all areas of traditional and social media to optimize efforts into one comprehensive, integrated strategy. Social marketing cannot be conducted in an isolated environment; it needs to be part of an entire integrated strategy. The Social Media Cube fits perfectly into a Marketing in the Round strategy.
Facebook’s Organic Reach Decline: How to Respond in 4 Steps
MAY 3, 2014
The tight-lipped social network acknowledged as much in a leaked sales deck obtained by TechCrunch in December that included this statement: “We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.” What can you do about plummeting Facebook post reach?
What 2,957 Facebook Pages Told Me About Organic Reach
MARCH 14, 2017
How do you get more organic reach on Facebook? This free Facebook tool takes your fan page and measures it against other pages with similar page likes to determine how well you’re doing in terms of engagement, CTR, and yes — organic reach. I then tallied up their organic reach data and used the median to weed out any outliers. Industry: Nonprofit Organization.
Burn your social media strategy
DECEMBER 17, 2015
Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. The key to success is to stop most of what today passes for social media strategy and rebuild social plans from the ground up: First, create and measure a new definition of WOM. I recently came across an amazing post that I urge everyone to read about the current state of social media. Then read it again.
Lowe’s Caves to Pressure without Strategy
DECEMBER 21, 2011
But that’s why strategy is so important. You rarely do any advertising without a strategy. Communication Crisis all-american muslim Lowe's lowe's pulls ads the florida family organization TLCHave you heard about Lowe’s pulling their advertising from the TLC program, “ All-American Muslim ?” Riiiiight. . They’re not terrorists. I see. I doubt it.
The Ultimate Guide to Social PR Strategy: A Blueprint for Success
APRIL 2, 2016
Getting Your Social PR Strategy Off the Ground. But if they’re not mapped out as part of an overall strategy – one that makes perfect sense based on, and follows logically from, your business objectives – then pretty soon your program is going to start crumbling worse than a House of Cards. Smart Social PR strategy always always ALWAYS maps to business objectives.
Social Media Demographics to Inform a Better Segmentation Strategy
MARCH 6, 2017
The best marketers you’ll come across don’t sleep until they have a better idea on their audience and segmentation strategy. To get started, pulling your own social media demographics gives you a better idea of your follower-base before you plan any segmentation strategies. It truly pays to have your message reach the right people at the right time. Instagram. Twitter. LinkedIn.
Customer Retention Strategies for Lovebirds
FEBRUARY 8, 2016
First you woo your customer through customer acquisition tactics and then you build a long-term, lasting relationship through proactive customer retention strategies. Laura Petrolino takes a look at three strategies you should use to ensure a happy, committed relationship with your customer. The post Customer Retention Strategies for Lovebirds appeared first on Spin Sucks.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
But it may also be a problem with basic B2B social media marketing strategy. If you’re not sure your strategy is on track—or not sure what your company’s social media marketing strategy is —hopefully this post can help. Cross-Platform Social Media Strategy. Platform-Specific Social Strategy. Social Presence Promotion Strategy.
12 Essential Elements of a Social Media Marketing Strategy
OCTOBER 18, 2014
Make sure to tailor strategies that are unique to each of your social media channels. Get everyone on board with your strategy. Infographic via BIGEYE 12 Essential Elements of a Social Media Marketing Strategy is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Do you need some help to get started with your social media marketing plan? What are their pain points?
Which Channels To Focus On In Your Internet Marketing Strategy
JANUARY 6, 2016
The first step is to develop a strategy: what is it you want your Internet marketing campaigns to accomplish? SEO is widely used, because Google organic search represents the single biggest pool of prospects on the virtual planet. With PPC, you can gain high visibility on Google overnight, whereas SEO can take months or longer to produce strong organic visibility. on staff?
Your Marketing Strategy Needs to Keep Pace with Digital Culture
Buzz Marketing for Technology
NOVEMBER 8, 2013
In a company, the term “culture” is often defined by qualities such as an organization’s business values, overarching mission statement, operational style, working languages, technology and operating systems, personality traits and in-office habits. So they go after a quick fix and rush into responsive design without any real thought, strategy or testing behind it. Not much.
Being a social organization means being generative.
NOVEMBER 11, 2011
Jamie Notter and I explain how organizations can be more GENERATIVE in our book, Humanize: How People-centric Organizations Succeed in a Social World. Generative organizations have cultures that embrace inclusion. Generative organizations have internal structure and processes that maximize collaboration. We feel strongly that our organizations need to be more human.
3 Social Media Strategy Lessons Learned in 2016
Ignite Social Media
DECEMBER 20, 2016
But in social media marketing, content that resonates is still the primary driver of consumer interaction and increased organic reach. Consider how your paid social media strategy gains you access to their feeds and your content encourages likes, favorites and clicks. consider how YouTube plays a part in your overall social media marketing strategy. Content is still king.
12 Tips to Organize and Run a Tweetathon
JANUARY 11, 2012
As I mentioned earlier, I’d had the idea of doing a tweetathon-style “event” when we were first planning our strategy. Now, following the first tweetathon, I started getting a lot of pitches from PR agencies and organizations to participate in similar events. 12 Tips to Organize and Run a Tweetathon. Photo of me and my Blue Key courtesy Razoo. Background.
Facebook and Twitter Offer News Organizations Much More than Just News Delivery
MARCH 19, 2012
Things like Facebook Pages, the Open Graph protocol and frictionless sharing, as well as the Subscribe button for journalists , are giving news organizations an increasing number of ways to forge relationships with users and gain prominence in their streams. A diversified social strategy incorporates a wide range of methods for growing audience and making meaningful connections with users.