Techipedia: Tamar Weinberg

OCTOBER 7, 2010

That’s why Coca Cola strives to produce its products so that they taste exactly the same no matter where they are made or sold. If you are supporting one product today, try to avoid turning against that product tomorrow, barring any unforeseen or unknown information. Inconsistent Behavior Customers tend to value consistency.

Brands 236

Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. The big catch: Epic Change is not a large company at all. Answers Yahoo!

Social Media 172

Social Media Case Study MySpace Yahoo 172

Techipedia: Tamar Weinberg

MAY 13, 2008

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. Note how I bolded a specific term: web hosting. The issue at hand is not the fact that the company was virtually unknown.

Social Media 100

Social Media Digg Brands Marketing 100

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

My opinion has not changed much since I wrote about Twitter’s ability to market products in March. If you have a software application and people follow your product, by all means, set up a Twitter feed and let your users subscribe! A marketing firm might want to sell a product. I still follow Woot.com. Answers Yahoo!

Twitter 131

Twitter Microblogging MySpace Yahoo 131

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

This is a guest post from Shevonne Polastre, who wrote this article on behalf of TopHost.Gr , a Greek web host that offers shared hosting. Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. GetSatisfaction provides a way for companies to do that.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Techipedia: Tamar Weinberg

MAY 12, 2010

The site does not resolve on smart-phone browsers, and if they sell products online, their e-commerce platform has no social functionality (no review functionality, no commenting functionality, etc). User reviews for products? using their product, visiting their storefront, engaging with their service offering, etc.)

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. If you’re only on the forum to tell other people to visit your website or to use your product, you won’t go far. A lot of big companies I try to engage with don’t want to talk back. Engage in dialogue.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Genuine You don’t always have to engage in expensive video production to promote your wares, nor as the marketer do you have to create the video yourself. Why not ask your customers to try their hand at video production for you? It’s also why this movie stunt was almost believable. Most people do. Answers Yahoo!

Video 236

Video Flash Mob YouTube MySpace 236

Buzz Marketing for Technology

JUNE 28, 2008

Intranet 2.0. This over reliance has come at the expense of employee productivity and intellectual property. 3rd party services are usually owned by the individual not the company. a companys success in content management is inversely proportional to the amount of information that is exchanged over email.â?? Intranet 2.0.

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Techipedia: Tamar Weinberg

APRIL 22, 2010

If you work for a company that just had a Super Bowl ad, a real time search will give you a window into how people interpreted the advertisement. You can also perform a real time search to identify and potentially contact power users who talk about your product or service to wide audiences. Answers Yahoo!

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Techipedia: Tamar Weinberg

JULY 21, 2009

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. Every bad sale costs you five.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Buzz Marketing for Technology

JULY 7, 2008

That said, if you are a large company, it could take you 3-4 months just to coordinate calendars to get all the right people gathered! As I was leaving that brand we looked at sizing the amount of conversation (hard activity), but the best research we had indicated over 2 Billion conversations about product, service and brand.

Communities 117

Communities Groups Groups Social Media 117

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site. Answers Yahoo!

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. If you have a quality product and good at your behaviour, soon you will have a great fan following !!! Hotels in NYC are costly.

Hotels 245

Hotels Social Media Communities Discount 245

Ari Herzog

SEPTEMBER 30, 2010

Worked with some of the biggest companies in tech and digital, including RIM, Microsoft Canada, IBM, British Telecom and LG Electronics. Keynote Address for public or privately held companies. Specialties : Specializing in public relations for consumer products and services in all industries. Social Media workshops and training.

LinkedIn 89

LinkedIn Radian6 Education Fashion 89

Techipedia: Tamar Weinberg

NOVEMBER 26, 2007

Tagged as: media snackers , social media , web 2.0 { 6 trackbacks } Media, Mm Mm Good! I guess I shouldn’t be surprised though, misery loves company right? Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo!

Meme 100

Meme Digg Web 2.0 StumbleUpon 100

Techipedia: Tamar Weinberg

MAY 19, 2008

Here are three cases that were blown way out of proportion but could have been handled a lot better if the companies thought of the consequences before acting. There’s a bottom line: it’s a lot harder to sweep your mistakes under the rug, especially as a company in a world of conversing markets. Answers Yahoo!

Reputation 100

Reputation Airlines Digg MySpace 100

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Ideas and good products spread faster. More people were reached using one advert or one advertising channel.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

MARCH 31, 2008

4 Jobs I’ve Had Right after college, I worked for a few months in tech support at a forex company in the Empire State Building. As a PI, I researched trademarks and products that may have had conflicting names with existing trademarks and I reported on the findings. It was actually a very interesting line of work. Answers Yahoo!

Meme 100

Meme Blogger StumbleUpon MySpace 100

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Despite the title of the post, having worked as the social media manager for Fortune 500 companies, and a lot of knowledge here being totally personal, I do not think of myself as an expert. Buzz YouTube Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. Answers Yahoo!

Social Media 229

Social Media Influencer MySpace Consultant 229

Convince & Convert

SEPTEMBER 21, 2010

Your company needs to be part of that conversation. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It’s about having a strategy for making your company or organization more like a person and less like a machine. It doesn’t matter what industry you’re in.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Buzz Marketing for Technology

JUNE 27, 2008

Or will they overthrow the computational and communicational status quo with MySpace, MyBlog, and MyWiki?â?? It is the younger generation that Tom mentions as possible change agents who use web 2.0 Web Advertising. Web Services. This seems to me to be an openness to the possibilities of change here. More info here.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

With others who address me as Jennifer or Dakash, I wonder if these individuals representing both small and large companies really realize that their lack of research reflects poorly on their clients. Some have gone as far as outing the companies who have trodden down this path. I’m sure you can relate. Answers Yahoo!

Press Release 129

Press Release How To Radian6 Blogger 129

Convince & Convert

FEBRUARY 11, 2010

February 11th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Bob Dennis , freelance Web designer with experience in everything from audio production to social networking. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Also, $0.30 You know what’s not a good idea?

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

JULY 20, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. It’s the same company that did the net promoter scores that kind of come up with a social media score that’s kind of parallel to that.

Digg 113

Digg Communities MySpace YouTube 113

Diva Marketing Blog

SEPTEMBER 7, 2009

Follow Dede on Twitter @clutchmagazine Facebook MySpace Angela Benton is the Founder and Publisher of BlackWeb 2.0. com is a blog that analyzes emerging web trends as it relates to African-Americans and African-American culture. Since then a few other of my magazine publishing friends have used her product. BlackWeb20.com

MySpace 56

MySpace Marketing Web 2.0 Forums 56

Techipedia: Tamar Weinberg

JUNE 18, 2008

Be the first to have all of these features , or just take over companies that already have them and make Plutter Kite. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! So there you go. Answers Yahoo!

Microblogging 102

Microblogging API MySpace Yahoo 102

Techipedia: Tamar Weinberg

AUGUST 18, 2010

Reply Claire Chapman August 19, 2010 at 9:21 am And I also just referenced you on my company blog as I was writing inspired by this and the discussions about Facebook Places (which isn’t even live in the UK yet!) Buzz YouTube Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity.

Activities 216

Activities Social Media Policies Social Networking 216

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Social Media Strategery

DECEMBER 22, 2008

best practices , government , government 2.0 , public sector , social media , web 2.0 I’m one of the leads for our social media/Government 2.0 list of each team’s contact info on company intranet) would give people a taste of collaboration and encourage other small steps. bring up from the sabotage manual ).

Gov 2.0 62

Gov 2.0 Social Media Wiki Web 2.0 62

Techipedia: Tamar Weinberg

JUNE 3, 2010

Many companies that have not embraced social media marketing often do so because of the fear of an uncontrolled message. I am just working on a social media strategy for my thesis in a German company. Buzz YouTube Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. Answers Yahoo!

Social Media 221

Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

JULY 15, 2010

As my company builds out our first blog- there are great tips in here, thank you. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! Reply Shana July 15, 2010 at 2:47 pm GREAT POST! Answers Yahoo!

Blogger 250

Blogger Engineering Flickr SEO 250

Techipedia: Tamar Weinberg

JULY 29, 2010

Lisa Barone made a really good point last month when she said that her productivity went up as a result of respecting her time. The problem has been growing for about 20 years as more and more products and services have become commoditized–and Google is the ultimate example with free search. Sadly, it absolutely has.

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

In the past few months, I’ve dealt with companies who are unfortunate victims of bad links in Google, but those links refer to incidents that are years old (and are even resolved). On another note, Airborne looks like a healthier product. Personally, this is one case that I’m biased about, as it really hits home.

Reputation 125

Reputation Chemicals Issues Consultant 125

Techipedia: Tamar Weinberg

MARCH 17, 2010

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. But what if you’re Community Managing for a company that makes matchbooks? Who are the heavy hitters?

Communities 237

Communities Twitter Web 2.0 ROI 237

Buzz Marketing for Technology

JUNE 27, 2008

Lesson # 2 Know What Web 2.0 on the subject of understanding Web 2.0. In the PowerPoint shown during the class, Whitney also took on the big task of defining Web 2.0: Workshop at Bentley - Upload a doc Read this doc on Scribd: Web 2.0 Social Media U: Take a Class in Social Media. 25 Comments.

Class 274

Class Social Media Web 2.0 Wiki 274

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

Unfortunately for Digg, the savviest users of the bunch have also been the most vocal about Digg thus far (save for the few blogs that cover everything web 2.0 However, Digg’s owners want to sell it — and large companies are interested not only in today’s traffic, but also in future growth. Answers Yahoo!

Digg 100

Digg Social Media Upcoming Ustream 100