The Mobile Revolution is Here Now [Infographic]
MARCH 15, 2013
For the past 5 years or so, research has predicted that mobile devices would overtake personal computers when it comes to internet usage. The Post-PC Revolution infographic was created by Moovweb , a company that has released a “Post-PC cloud-based Platform-as-a-Service (PaaS) that syncs content, features and business logic across all Web experiences – in real time.”
Tools for Mobile Marketing Strategy Success
MARCH 24, 2015
By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. and nearly $220B worldwide.
The Best, and Worst, Social Media Analytics Platforms
Ignite Social Media
DECEMBER 16, 2016
The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. While some platforms excel in certain aspects of analytics reporting, others fall short. Twitter. Facebook. YouTube. Pinterest. Instagram.
Social, Local, Mobile: The SoLoMo Revolution
SEPTEMBER 10, 2012
People are connecting to their social networks through their mobile phones , and last week Socialbakers announced that the majority of Facebook users (57%) access Facebook through mobile; a fact that convincingly underlines the mobile revolution. This geo-targeting trend adds the local dimension to the social and mobile movement. SoLoMo and location-based engagement.
Mobile Positioning: A Business Must
MAY 3, 2012
Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study. Consumers are engaging with their favorite companies on Facebook, says Mashable.com. Cross-Platform Is a Must.
How to Choose the Best Mobile Strategy for Your Business
Convince & Convert
APRIL 10, 2015
These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” Developing an app isn’t the right solution for everyone, so how do you determine what mobile strategy makes sense for your business? Window Shopping.
3 Ways Mobile Insights Are Informing Online and Offline Marketing
Buzz Marketing for Technology
DECEMBER 21, 2012
Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. Either way, mobile will be instrumental in expanding brands’ reach and connecting them to new and existing audiences in a different way. That’s right, real time.
The Transistor Radio and the Dawn of Mobile Media
AUGUST 12, 2015
In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. In 1954, phones were in homes, offices and street corners, computers were monstrous machines used by large companies, families gathered in living rooms to watch television, and tablets were medicines prescribed by doctors.
The Mobile Imperative
NOVEMBER 23, 2011
There's a sad truth about mobile, but I don't want to hear it. Making things even more complex are the telco companies who are still charging confusing fee structures for mobile data. It's hard to convince a large brand to think about mobile when they just don't see the uptake and motion from the consumer. How long will mobile ubiquity take? mobile. brand.
80% of Twitter’s Ad Revenue Comes From Mobile
The Realtime Report
APRIL 30, 2014
Of that advertising revenue, a huge chunk – 80% – came from mobile. Not too surprising, since 78% of Twitter’s total monthly active users are now on mobile ( VentureBeat ). However, user growth was disappointing for the platform. are not as lucrative for the company. To compare total numbers, Facebook has 202 million monthly users in the U.S. for U.S.
Social Networking Stats: Twitter’s US Mobile Ad Revenues Top Facebook’s, #RLTM Scoreboard
The Realtime Report
SEPTEMBER 7, 2012
Twitter’s US Mobile Ad Revenues Top Facebook’s — But Facebook Will Win Next Year. Twitter takes the lead over Facebook in US mobile advertising revenues in 2012, according to the latest eMarketer forecast. ” Both companies earn significantly less mobile revenue than those with more established mobile platforms, like Google and Pandora. Twitter’s mobile advertising revenues in the US will total $129.7 million this year, while Facebook – in its first year of mobile ads – will bring in just $72.7
Social Networking Stats: Tumblr Draws Youngest Users Among Top 10 Social Platforms, #RLTM Scoreboard
The Realtime Report
MAY 30, 2014
Among the top 10 global social platforms, Tumblr has the greatest share of younger users, with 47% of active users in the 16-24 year-old demographic. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: 255 million monthly active users. via VentureBeat.
The Future of Social Media Is Mobile. Are You Ready?
JUNE 28, 2016
There’s no denying the trend that mobile is taking over the digital landscape, particularly amongst the 18-34 year old demographic. Already 1 in 5 minutes of all digital media time is spent on social sites or in social media apps, and nearly 80% of all social media time is spent on mobile. Visual Content Is King on Social and Mobile. There are currently 2.6 billion by 2020.
4 Invincible Ways Mobile Apps Fuel Business Growth
Convince & Convert
OCTOBER 28, 2015
Mobile apps opened vistas of opportunities for small businesses. Today, from customer relationship management to documenting expenses to facilitating payments, mobile apps are playing an increasingly significant role in fueling business growth. Online companies and brick-and-mortar shops alike need these tools for connecting people to improve their bottom line and business revenue.
Weibo – a Chinese Social Media platform
OCTOBER 27, 2014
To put (or replicate, to some extent) all functions into one platform/ product seems to be a symbolic Chinese character, the more the merrier. Weibo has 500 million registered users – 290 million being monthly PC users and 106 million mobile users. Single Holiday is on November 11, like cyber Monday, which is created by marketing companies to encourage online shopping.
The Next Economy Company
JULY 22, 2016
It's hard to imagine a world where connectivity, mobile devices and more are not ubiquitous, affordable and available to all. It will still require companies, work (of people - not just robots), jobs and, most importantly, imagination, inspiration, innovation, education, networking and execution. mobile. mobile device. We're just getting started. It is only becoming.
Gushcloud: Mobilizing Social Media Marketing
APRIL 25, 2012
Mobilizing target networks online. During the inspiring days in Austin, I also had the chance to meet the co-founder and CEO of Gushcloud, Vincent Ha, for a chat about their new social media marketing platform. Gushcloud is a platform where brands are helped to actively mobilize their target groups across the various social media channels with just a few easy clicks.
9 Productivity Tools I Use to Run My Company
Convince & Convert
MARCH 31, 2015
that causes so many companies to waste time and leak effectiveness like a 1973 Gremlin dropping oil in the driveway. I do all my content curation in Buffer, both on laptop and mobile, and it saves me a TON of time. Plus, the company has a remarkable blog of their own , and the team at Buffer is widely recognized as leading the charge toward business transparency world-wide.
Mobile app stats & growth trends you need to know (infographic)
APRIL 12, 2016
F inancial forecasters expect the mobile app industry to double over the next four years. As the evidence has indicated for some time, the mobile industry is exploding with growth. Such a large potential for growth suggests that mobile stakeholders need research, and more research, to buttress their decision-making. Mobile Featured articlesPost by Andrew Gazdecki.
Mobile Breaks Search. And Your Brand
APRIL 1, 2016
Mobile could well be the last true computing platform. Not smartphones, but mobile. Back then, the mobile carriers were not concerned with data. There was no real mobile Web. There was no real interest from consumers to use their mobile phones for a Web-like experience. Back then, saying that, "mobile will eat the world," made anyone and everyone chuckle. Mobile is eating the world. He's also known for his presentation titled, Mobile Ate The World. The ecosystem - at the core - is mobile. Mobile breaks search. mobile.
QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally
Techipedia: Tamar Weinberg
OCTOBER 18, 2011
That’s why at Signal , we’ve dedicated a piece of our business to providing an affordable and simple product to help small businesses leverage mobile marketing, social media and email to grow and nurture their customer base. For example, Food Should Taste Good is a small company focused on making healthy snacks that taste good (duh!). Good Things Come on Packages.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. 90% of companies with 100 or more employees use social media in their marketing mix. Just 23% of Fortune 500 companies maintain an active blog, vs. 37% of Inc. 87 of the Fortune 100 companies are now active on at least one social network.
Facebook, a Company without a Vision
OCTOBER 1, 2012
This very same vision was dealt another blow two weeks ago when European regulators struck an agreement with Facebook that forces the company to delete facial recognition data garnered from public surveillance cameras. If you don’t have a vision for a company and its offerings, decline will likely occur. Image via TrueRep. No Vision, No Future. Image via gorbot.
The New Kind of Customer Loyalty Your Company Needs
Convince & Convert
APRIL 6, 2016
The reality is that customer centricity has been on the radar of brands for some time now thanks to connectivity; social media platforms and a mobile-first culture have changed the ways consumers engage with brands and their expectations of those brands. Image via Unsplash. Instead, the key differentiator will be a brand’s ability to deliver the best possible customer experience.
The Mobile-Only Strategy Imperative
FEBRUARY 13, 2013
If you look at any data points surrounding mobile (and putting it in context on a global level ), it seems like nobody is using a computer anymore, doesn't it? So, while we're not quit there yet in terms of content creation, writing and more, there is a vast majority of the population that is making the transition away from the PC as seamless as physical landlines to mobile phones was. Twitter Says Its Mobile Users Are More Active, Engaged With Brands. Was everyone's mobile contract up for renewal at the same time?). Arguably, a mobile-only strategy. mobile.
Mobile Necessary Now for Brand Relevancy
MARCH 15, 2011
If you are not preparing your organization for a mobile web , you will lose competitive positioning. Many brands have dabbled and experimented, but have put off mobile media as they struggled to swallow social media. Social media is now in its best practices phase, while mobile media via tablets and mobile phones has hit the tipping point. Not convinced yet?
5 Ways to Integrate Mobile Devices at Your Enterprise
JUNE 1, 2012
Assuming your company has a Virtual Private Network (VPN) in place to allow employees to connect from home, you can probably set it up for their mobile devices as well. Combined with VPN, mobile users will be able to connect securely – still not quite as fast as directly, but securely. Set up a mobile DMZ. Make them use VPN. Offer only Internet access. Standardize.
If your site is not mobile-friendly, Google will penalize you.
MAY 7, 2015
Ernie Smith at Associations Now posted a good explanation: UNFRIENDLY TOWARD MOBILE-UNFRIENDLY. Over the past few years, Google has been putting a lot of energy into pushing website owners to cater to mobile customers, who are becoming an important part of the online ecosystem. Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal.
50 Amazing Mobile Marketing Statistics That Will Move You to Action
JULY 10, 2013
Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. In fact, experts estimate that mobile usage will overtake desktop and laptop usage by the end of this year. Mobile devices will account for 25% of global internet traffic by 2014. Revenue from mobile content will reach $40 billion in 2012, and $65 billion by 2016.
Facebook Is Not A Media Company (Today). Facebook Is The Mass Media (Tomorrow).
FEBRUARY 2, 2017
This only makes our ability to define video content by the platform it is viewed on to be more confusing. A myriad of experiences across multiple screens, platforms, environments and distribution channels. If the type of video content, screen that a consumer is watching it on, size of screen, fixed or mobile screen, location, time, etc. Each company is making the case for why they will be the dominant player in video content. Some of these dragons even have multiple platforms that are making a run for it. Facebook is not a media company. media company.
5 Social Media Tips for Social Good Companies That Will Get Your Message Heard (In Less Than 10 Minutes Per Day)
OCTOBER 22, 2014
Here are 5 quick tips that you can easily implement today to get your company dominating on social media (if you want even more tips, check out our book with over 80+ pages of social media advice for social good companies )… Hint: All of these 5 tips are things you can do on your own (without the need to hire additional staff/contractors) in just a few minutes a day!
Everything Is Mobile, And The World According To Vice
DECEMBER 5, 2014
Their success is evident by their massive global appeal, as they have become one of the truest multi-media companies in the world. Media is getting smaller and mobile. How do you create the media platform of the future when most people are consuming video content on their smartphones now (and, who knows what in the future)? media company. media platform. mobile.
Non-Facebook Users to Start Seeing Audience Network-Powered Ads
MAY 27, 2016
Facebook announced in a Facebook for Business post that it is extending the reach of its Facebook Audience Network mobile advertising network to non-Facebook users via data it gathers from third-party sites and applications that use the social network’s technology. Platform Policy (updated). billion people who are connected to Facebook. Cookies Policy (updated).
Diversifying Yourself Into a Platform Business
Convince & Convert
JULY 27, 2011
My forthcoming book is about the platform as an important and relatively new business model. I have learned from personal experience that building a platform is not only beneficial, but also imperative for many companies’ survival. In short, I built my own platform. It’s a niche – more than 99 percent of all companies would never consider engaging me.
Why Mobile Content Strategy is Important to PR
DECEMBER 24, 2014
Seems like every year we hear this year is going to be the year of mobile. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. Mobile platforms – smartphones and tablets – now account for 60% of total digital media time spent, up from 50% a year ago. How is your brand performing on mobile?
How to Be Successful Across All Social Platforms
Convince & Convert
JUNE 28, 2013
Brad Walters , Director of Social Media and Emerging Platforms for Lowe’s Home Improvement , joins the Social Pros Podcast this week to discuss starting the conversation rather than letting the customer start it, tailoring content and strategies to individual platforms, and delivering consistently helpful content across all social platforms. Tailor to Your Platform.
6 mobile app trends to watch in 2017
JANUARY 25, 2017
W ith the first few weeks of 2017 behind us, now feels like the best time to look at how mobile apps are going to change throughout the year. Mobile has made a big splash over the past five years, but there are still many businesses that are hesitant to invest in a mobile development strategy of their own. Android Instant Apps create new ways to use mobile. Conclusions.
How to create mobile-friendly content with Google’s AMP
JANUARY 17, 2017
How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. A lot has been said about Google’s Accelerated Mobile Pages (AMP) and how it affects business owners, startups and digital marketers.
Need Mobile Intel? Read The Third Screen
JUNE 9, 2011
Chuck Martin’s The Third Screen is arguably of the same caliber for the forthcoming mobile marketing revolution. Centered around the Untethered Consumer — freed from the bondage of traditional marketing methods — the book helps marketers capture the true nature of mobile media. Martin’s strength lies in his discussion of mobile platforms.
[Case Study] Have you crossed the mobile threshold?
JANUARY 22, 2014
The first of hopefully many case studies of the awesome work that ICF (the company we consult for) does every day. This one is w ritten by Jeremy Vanderlan, Mobile Practice Lead. Interested in mobile strategy? Crossing the Mobile Threshold. AIDS.gov has looked towards mobile as a solution for spreading information about HIV/AIDS for a number of years. Contact us.