Mobile is BIG. In fact, mobile — with a deeper penetration than electricity and safe drinking water — is the most pervasive technology ever invented. If 2011 was the year when mobile data, specifically mobile apps and mobile Web, reached the masses, then 2012 will be the year that companies everywhere on the planet do more than merely ‘go mobile.’ ’ They will focus efforts and resources on providing people an optimized experience on mobile. Today, the same is true with a mobile website.  Really big. In the U.S. MORE >>

Some of the smartest minds in mobile marketing and advertising recently gave their 2012 predictions for mobile during a webinar conducted by Mobile Marketer and sponsored by Hipcricket. All speakers agreed that mobile plays a more central role in marketing, impacting people and influencing their actions throughout the purchase funnel (from awareness to conversion and commerce). However, there was a lack of consensus when it came to answering THE big question: how will mobile play out in 2012? 2012 will be the year of the mobile web. MORE >>

This is the key takeaway of COMMUNICATE, CONNECT & CURATE: 3 ways you can encourage mobile app re-engagement with SMS, a new whitepaper that I have written based on input from mobile interaction specialist tyntec and interviews with mobile authorities including Tomi Ahonen and Jon Mew, Director of Mobile & Operations, IAB UK. There I presented reasons why mobile app developers should harness text messaging to ‘mobilize’ their app marketing and — ultimately — delight their target audience. ” Meantime, GET IT Mobile Inc., MORE >>

In determining how to deliver value and stay relevant and visible in this new landscape, I’ve written down 97 ideas to help you build a valuable platform. 97 Ideas for Building A Valuable Platform. These two thoughts combined are your best bet at defining your platform. Remember that there are all kinds of platform-making choices. We’re consuming more and more on mobile devices. You can use any other platform you want, but you must also use YouTube. This is the core of a humble platform. Ideas Drive Platform. platform MORE >>

We conclude our series of five innovators in mobile Augmented Reality (AR) with Jay Wright, Qualcomm Director, Business Development. Specifically, he manages Qualcomm’s partnerships with innovators in industry and academia, and leads Qualcomm’s efforts to enable AR within the mobile ecosystem. Global consumer brands will incorporate AR functionality into mobile apps, providing consumers with interactive and entertaining experiences that drive measurable brand engagement. Register for the Mobile AR Marketplace. Jay’s 2011 predictions are: 1. MORE >>