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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Social

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. But Reddit isn’t the best place for every company. What is Reddit?

Reddit 101
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Social Media Monthly Active Users Infographic

Your Escape From 9 to 5

The days when social media was considered a waste of time is long gone. Of course, it depends on what you are doing within your social media profile. Simply put social media is a big business; companies are vying to get the user attention and they are willing to pay top dollars for it too. YouTube – 1 Billion.

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Interactive posts for social media: how to approach and engage your audience

Visually SM

This allows differentiation to companies that work closely with the corporate universe and prioritize unattractive content with the sole purpose of self-promotion or sales. What are the benefits of social media interaction? This type of content is easily applied to any social network, strategy, or brand profile.

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Everything Brands Need to Know About TikTok in 2020

Hootsuite

Chipotle, Nike, Skittles, Fenty Beauty, Pepsi, and Universal Pictures are among the many companies that have already been lured by TikTok’s warpspeed success. So, is it time for your company to start TikTok marketing? In some ways it’s a bite-size version of YouTube, with videos ranging between five and 60 seconds in length.

Brands 145
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9 Predictions to Fuel Your Social Media Strategy in 2021

Later

: Social Media Prediction #1: Video Content Will Reign Supreme . From Instagram Reels and TikTok to the original video giant YouTube, there are tons of opportunities to grow your audience and boost your engagement with video content. Social responsibility: 70% of Gen Zers try to purchase from companies they consider ethical.

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How social media consistency drives business results

Sprout Social

In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Why social media consistency matters for brands Consistency on social media isn’t just nice to have: it’s a non-negotiable for long-term success.