Sprout Social

OCTOBER 19, 2023

The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Hootsuite

DECEMBER 12, 2023

Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers. But how do you know if your content is enhancing what people think about your company?

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Hootsuite

SEPTEMBER 21, 2023

For example, the social media manager at the Acme Alarm Clock Company might be able to show the CEO that there are 200,000 followers on the brand’s Instagram account. But the goal of the company is actually to sell alarm clocks. And sales haven’t improved at all with this growth in followers. Please, please, no need to thank us.

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

NOVEMBER 2, 2023

A customer journey map is a visual representation of each point of interaction your customers have with your company. When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Knowing their specific research topics allows you to address their pain points.

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Examples Template Templates How To 103

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. It’s a tool for customer service and nurturing loyalty. Think about it: Every team in your company is full of experts. Valuable insights they make look at include: Customer sentiment.

Collaboration 121

Collaboration Social Media Team Sentiment 121

Janet Fouts

SEPTEMBER 16, 2019

However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. Then we complain that consumers appear to say one thing in that research and do another. We did the research, so why aren’t they buying?

Strategy 111

Strategy Focus Group Sentiment Survey 111

Sprout Social

FEBRUARY 7, 2023

Decision makers want to see proof of success and the measurable benefits your company will gain by launching a brand amplification program. And employees want to post about their companies. According to Sprout’s Employee Advocacy Report , 72% of engaged users would post about their company if content was written for them.

Buy 93

Buy Curation Statistics Survey 93

Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. This helps you elevate your customer experience strategy to build loyalty and attract new customers.

Analytics 84

Analytics Conversation Brands Sentiment 84

Sprout Social

AUGUST 28, 2023

Companies are investing in these tools to get more out of their efforts. According to our 2023 State of Social Media Report , 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts.

Team 86

Team Tools Marketing Hubspot 86

Buffer Social

AUGUST 2, 2023

I believe anyone can build a company as long as they have a clear vision, the market is right, they’re self-aware, understand the nuances of the industry, and they have the grit to power through the roadblocks. I’ll typically work extremely hard at a company for some time and then want more for myself. ExplodingIdeas.co

Newsletter 83

Newsletter Reddit Sentiment Startup 83

Pixlee

SEPTEMBER 29, 2020

The digital era has brought about a significant shift in how successful companies promote themselves. If you want to analyze performance, build loyalty, and establish your brand, it’s crucial that you understand how to measure customer engagement. Attending company events, social gatherings, and demonstrations.

Engagement 90

Engagement How To Metrics Loyalty 90

Keyhole.co

MARCH 26, 2024

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. LEGO sales rose to USD 4 billion last year, whereas its competitors reported declining sales.

Construction 52

Construction Social Media Strategy Collaboration 52

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing 130

Marketing How To Sample Samples 130

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. Why brand advocacy matters for your company How to determine if brand advocacy is effective What is a brand advocate? One way is through brand advocacy. Is brand advocacy right for you?

Brands 127

Brands ROI UGC Authentication 127

Keyhole.co

NOVEMBER 17, 2023

The company also put out a public apology via its social media platforms and announced that it would be reviewing its policies and conducting racial sensitivity training for employees. How did the company do this? The company responded right away and made it their business to fix the issue for the passenger.

Examples 59

Examples Brands Sentiment Reputation 59

Devumi

JULY 11, 2014

Twitter is now being looked to more and more as a place where marketers build lasting relationships with customers, but will it help you with your overall online customer support and research goals? How Twitter can help your online customer support and research goals. For example, let’s look at a basketball shoe company.

Research 60

Research Twitter Small Business Sentiment 60

Keyhole.co

FEBRUARY 16, 2024

Rather than doing everything with your hands, you can leverage a YouTube competitor analysis tool and substantially cut the time spent on competitive research. Let’s say you want to analyze your competitor’s brand sentiment on YouTube. The company also streams live on the platform. What topics do they discuss?

Analysis 52

Analysis YouTube Tools Strategy 52

Oktopost

JANUARY 12, 2021

” According to research in 2020, customer experience has now overtaken product and price as the key differentiator between brands. Surprisingly, for many companies, the answer is often no. . While B2C companies’ average CX scores range from 65% to 85%, their B2B counterparts usually manage less than 50%. Conclusion.

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B2B Marketing Metrics Survey 101

Hootsuite

SEPTEMBER 30, 2022

Gartner predicts chatbots will be the main customer service tool for 25% of companies by 2027. This is a missed opportunity to create brand loyalty and land a sale. Ecommerce chatbots boost average lifetime value (LTV) and build long-term brand loyalty. Post-sale support helps build long-term trust and loyalty.

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FAQ Retail Overview Loyalty 120

Keyhole.co

MARCH 2, 2023

Keyhole changes the game by turning audience research into a simple and intuitive process. Keyhole is world’s the top company for hashtag research. It makes sense: whichever brand wins the most loyalty and makes the biggest splash wins the largest share of the market.

Social Media 52

Social Media Tools HootSuite Marketing 52

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. Awareness or loyalty? In our consulting business, we find that companies routinely undervalue the true costs of social media.

Social Media 117

Social Media NGO ROI Research 117

Sprout Social

JUNE 23, 2021

In fact, recent research notes that a staggering 86% of customers say they’d stay loyal to a business that actively welcomes and educates them after a purchase. This stat is striking for SaaS companies eager to reduce churn but is eye-opening for any business, really. ” Doing so today requires a combination of resources.

Strategy 125

Strategy Policies Resources Loyalty 125

Keyhole.co

JANUARY 24, 2024

million LinkedIn: 170K (‘The Wendy’s Company) TikTok: 1.7 Wendy’s marketing strategy has always adapted to current happenings and public sentiment, going all out in everything it does. Use social media trends and market research to build high engagements Wendy’s has got the formula right for viral online marketing.

Engagement 52

Engagement Social Media Strategy Meme 52

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Combine positive brand sentiment with high brand recognition and you get fans. That is the power of brand awareness. Fans beget more fans. Social listening.

Strategy 131

Strategy Brands Hubspot Survey 131

agora pulse

JANUARY 3, 2020

The company had a 1,000% increase in mentions of the Double Pop between June and July and 99.9% positive sentiment around the conversation. Research top industry bloggers. Agorapulse allows you to listen to sentiment and monitor competitor activities on Twitter, so you’re never out of the loop. Consumers met the goal.

Twitter 129

Twitter Tips Influencer Hashtag 129

Webbiquity SMM

FEBRUARY 11, 2016

By applying “social listening,” the term used for activities that track online public conversations, you can see the people’s sentiment about your company, news updates concerning your company, and even identify key influencers in an instant. Is it to foster loyalty? Is it to function as a hub for your company’s ads?

Marketing 100

Marketing Sentiment Sysomos Campaign 100

agora pulse

SEPTEMBER 21, 2019

The founder realized that the brand was losing its authenticity when Instagram influencers started messaging the company asking for free stuff and the influencer campaigns also started getting many comments like “This is just another paid ad.” Social media manager tip: Conduct thorough influencer research. Source: Content Authority.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

The founder realized that the brand was losing its authenticity when Instagram influencers started messaging the company asking for free stuff and the influencer campaigns also started getting many comments like “This is just another paid ad.” Social media manager tip: Conduct thorough influencer research. Source: Content Authority.

Influencer 116

Influencer Social Media ROI Social Media Management 116

Keyhole.co

MAY 30, 2023

In the simplest term, competitor analysis is researching and analyzing your competitors to gain insights into their strengths and weaknesses. Use search engines and social media to research businesses that offer similar products or services. They can provide valuable insights you couldn’t find through online research.

Analysis 52

Analysis How To Marketing Price 52

Proactive Report

DECEMBER 2, 2013

Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia. You need to establish the value equation for your company or client and provide results that meet that framework. Revenue retention by increasing affinity and loyalty of your current customers. Proving Value. Value is subjective.

ROI 69

ROI Case Study Health Care Insurance 69

Hootsuite

APRIL 26, 2023

Having accurate, insightful information gives you the chance to deliver the best products, write the best messages, and build engagement and customer loyalty. That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can.

Research 123

Research Social Media HootSuite Marketing 123

Sprout Social

DECEMBER 5, 2022

But it can be huge for your reputation—responsiveness leads to a more favorable view of your company. And social media crowdsourcing —or turning to social for audience opinions, ideas and sentiment—is a powerful way to improve your content, products and your business as a whole. A full FAQ is linked for you below. Lack of privacy.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Sprout Social

OCTOBER 22, 2018

At a time when the demand for business transparency is greater than ever–especially on social–smart businesses know that building a brand people feel like they can trust needs to be a company-wide effort. And a large part of that is having more visibility and access to a company’s c-suite, primarily on social.

Reputation 74

Reputation Industry Aggregator Research 74

Sprout Social

DECEMBER 16, 2019

For example, comparing the social presence of a local bakeshop to an enterprise retailer or software company is apples and oranges. Based on our 2019 Social Index research, measuring social media success is typically based on a combination of the following. Again, success on social media is totally different from brand-to-brand.

Social Media 99

Social Media How To Metrics Analytics 99

Sprout Social

MAY 18, 2020

That sentiment is what our Sprout Sessions event series is all about. Director of Marketing Technology at VERB Interactive, Erin Fitzgerald , said it best: Spending time analyzing numbers does not make you a data-driven company, but rather, making decisions based on the data and sharing those insights internally does.

Marketing 101

Marketing Skills Data Team 101