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How to create a complaint management system to protect your brand reputation

Sprout Social

They can also severely impact your reputation. Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. In this article, we’ll provide a breakdown of a complaint management system and offer tips to improve your reputation managemen t processes.

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Mastering Social Media ROI: Steps to Empower Your Team

Convince & Convert

This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement. Assess and optimize KPI’s to include learnings and insights Data Storytelling – Create a system and standard for pulling and measuring data for consistency purposes.

ROI 138
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Referral marketing: What it is and how to use it successfully

Sprout Social

For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else. The best part of referral marketing programs is they don’t just benefit companies–customers also reap the rewards of their efforts. Check out Sprout’s Partnership Program as an example.

Discount 119
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5 Reasons Why Messaging Should Be Part of Your Social Media Strategy

Hootsuite

More than two-thirds of companies now compete primarily based on customer experience—up from 36% in 2010—according to Gartner. Leading insurance company AXA learned first-hand the power of taking a customer-first approach. Create ‘wow’ moments that boost customer loyalty and retention. See the world through your customer’s eyes.

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How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

A whopping 81% of the several hundred respondents felt that leaders who engage on social media are “ better equipped to lead a company, communicate values and shape a company’s reputation in today’s changing world.”. Executives who are active on social media convey that they are invested in the companies that they run.

Loyalty 60
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5 Ways To Leverage Employee Testimonials For Employer Branding

Keyhole.co

Employee testimonials are simply the thoughts and opinions shared by your current or past employees about your company. These testimonials can be both positive and negative and can relate to any aspect of the employee’s interaction with the company, such as management issues, salary, benefits, company culture, team hierarchy, etc.

Brands 52
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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Retail companies the world over are taking to holistic commerce and everything it brings to the table. Customer feedback system and process sophistication. While customers have always held the dollars that controlled your company, the last decade has brought far greater control into the hands of consumers than ever before.

Content 253