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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. What is SMS marketing?

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Is Your Business Ready For Mobile Marketing?

yMarketingMatters

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. In 2016, the inevitable happened, and mobile usage overtook desktop as the primary device used to access websites.

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Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible.

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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. And a 73% conversion rate for SMS… I mean, come on!

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Online & mobile disaster relief efforts for Japan

SocialFish

There was a question on an ASAE listserve last week from a Japanese AMC looking for online/mobile examples of what associations and nonprofits could do to help with Japanese relief efforts following the earthquake a couple of weeks ago. uberShare is a startup technology company that has also set up relief efforts. I do now!).

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Social Networking Stats: Facebook To Acquire WhatsApp, #RLTM Scoreboard

The Realtime Report

if you have additional updates, or a social network that you feel should be on the list. . Mobile messaging service WhatsApp is being acquired by Facebook to the tune of $19 billion in cash and stock — Facebook’s biggest acquisition to date. Please email marissa@modernmedia.co 70% of users are active on a given day.

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Email Marketing vs. SMS: Which to choose for business in 2022?

The Realtime Report

Email Marketing vs. SMS: Which to choose for business in 2022? Companies can enter the market exclusively through electronic media or use a combination of marketing tools to reach a wide target audience. Internet marketing is very flexible and allows companies to create targeted campaigns with a wide reach. limitations.

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