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How to Use Social Media for Market Research

Hootsuite

Ask any marketer what they wish their superpower was, and they would tell you: “To read minds.” To know exactly what people want is a marketer’s dream. After all, understanding your audience’s preferences and needs is the key to business success. This is where social media market research comes in.

Research 123
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LinkedIn Marketing Guide – How to grow your business using LinkedIn

Keyhole.co

Each day, more than 30 million companies use LinkedIn for business while over 800 million professionals use it to make connections and share knowledge. Along with being a preeminent social network for hiring top talent, more and more businesses are using LinkedIn marketing to network, connect and sell to potential customers.

LinkedIn 130
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Using Social Media to Improve Lead Quality: Tips and Tricks for B2B Marketers

Oktopost

If you can manage all that, then mastering B2B social media marketing is going to transform your conversion rates and, as a result, your bottom line. That’s how the very biggest viral trends become viral trends in the first place. We’re all guilty of getting a little off track – that ‘can’t see the wood for the trees’ feeling.

B2B 62
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22 Noteworthy Content Marketing Guides and Tips

Webbiquity SMM

Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. Image credit: Intergage.

Content 193
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10 Ways to Boost Your Social Media ROI

Social Media Strategies Summit

Social media ROI is a bane for most marketers. In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. The first step is to define the goals of your social media marketing.

ROI 246
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23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. Social Media Marketing Guides.

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A Brand's Guide to Unsplash: How to Unlock the Next Big Visual Marketing Channel

Buffer Social

which is why visual marketing is one of the most powerful marketing tools out there. Keep reading to find out how to build and shift brand perception using visual marketing and Unsplash. Yet, this visual marketing strategy that focuses on immediate gains is very limited. Remarkable brands are more than a logo.

Brands 94