Convince & Convert

APRIL 6, 2016

The reality is that customer centricity has been on the radar of brands for some time now thanks to connectivity; social media platforms and a mobile-first culture have changed the ways consumers engage with brands and their expectations of those brands. Here are four areas to focus on. Connecting Across Channels.

Loyalty 60

Loyalty Company Engagement Data 60

Audiense

JUNE 28, 2018

In this series of blog posts, we aim to do this by analyzing niche software categories and understand their audiences better, suggest the top publications, micro-influencers and other useful information for each of them. Content & Experience: Mobile Apps. Social & Relationships: Influencers. PR Newswire (part of Cision).

Advertising 82

Advertising Affiliate marketing Influencer Data 82

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. Slack is a workplace communication and collaboration platform that appeals to companies large and small.

B2B 150

B2B Social Media Brands Hubspot 150

BeingOptimist

AUGUST 16, 2022

This was influenced by the rapid development of production automation processes and the actualization of increasing the efficiency of personnel management. The importance of human resources as a key factor in the company’s competitiveness implies the improvement and development of the personnel management function.

Software 52

Software Jive Telligent System 52

Social Media Strategies Summit

OCTOBER 3, 2019

TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. TikTok is the leading destination for short-form mobile video. The app’s parent company. To kick off the challenge, GUESS partnered with popular influencers including @ourfire (2.3M

Brands 114

Brands Meme Hashtag Campaign 114

Pixlee

DECEMBER 15, 2021

User-generated content (UGC) refers to media created by individual users (on social media or shared directly) rather than by a company or organization, and is a powerful content type for brands looking to add social proof and community focus to their marketing efforts. Trends to Watch in 2022. More User-Generated Content (UGC).

Social Media 52

Social Media UGC Marketing Influencer 52

Buffer Social

OCTOBER 6, 2019

Now you can also plan and schedule Instagram Stories directly within Buffer, on web or on mobile. Company retreats. How you could do this for your business: While not every business might have such adventurous experiences on a regular basis, your followers might be interested in what your company does on a day-to-day basis.

Instagram 69

Instagram Influencer Brands Upcoming 69

Janet Fouts

DECEMBER 30, 2014

Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. Mobile is the #1 platform of choice and apps like Amazon, Groupon and Shop Kick are top hits. Is your website responsive and mobile ready? They’re social.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Social Media Strategies Summit

JANUARY 2, 2020

While other channels continue to influence consumers, social media is a key ingredient to the overall success of a marketing strategy. This campaign is just one example of how parent company Pepsi ( Marketing Dive Marketer of the Year ) is focusing on a multichannel approach to their marketing as soda consumption steadily declines.

Campaign 165

Campaign Meme Social Media Instagram 165

Sprout Social

FEBRUARY 8, 2021

A company will use a VoC program to understand their customers better. This is a common collection method for online retailers. T-Mobile customers, pick between a free Whopper or free Impossible™ Whopper with any $1+ order and #TMobileTuesdays. In this case, Olive & June is a nail polish and accessories company.

Data 117

Data Survey How To Review 117

Convince & Convert

AUGUST 10, 2010

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Sprout Social

JUNE 30, 2020

Jolie has been with the company for six years and throughout that time has been responsible for running the coffee chain’s social platforms, influencer strategy and PR. With that comes the task of demonstrating social’s value as an arm of marketing to the rest of the company. She’s even dabbled in the brand’s events management.

How To 102

How To Meeting Team Collaboration 102

Buzz Marketing for Technology

JUNE 27, 2008

Are you involved in setting the direction for your companys IT budget or strategy? How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. operations for the company (and a recruiter himself), weeds out people who blame others. Network Monitoring. Disaster Recovery.

Company 122

Company How To Case Study Mobile 122

agora pulse

AUGUST 12, 2020

From introducing brands to new customers to selling products and growing loyal communities, Pinterest is designed to help companies of all kinds grow. Read on to learn more about these highlights from the 2020 Pinterest media agency guide to find out what this social media site can do for your company or clients. Max Width Video.

Report 105

Report How To Analytics Social Media Management 105

Buffer Social

NOVEMBER 12, 2019

The biggest retail dates of the year are just around the corner. According to the National Retail Federation, the average shopper is planning to spend $1,047 this holiday season, which is a four percent increase from last year. . Outdoor apparel retailer REI has taken a rather unique approach to its Black Friday marketing.

Social Media 67

Social Media SMS UGC Marketing 67

Twist Image

FEBRUARY 1, 2013

That while the company in a post- Steve Jobs world is still churning out cutting-edge consumer electronics and digital services, that the market for that may be hitting a plateau (this is why their last quarter was seen as a disappointment to Wall Street when - in reality - it was one of the best quarters that any company has ever had).

Apple 107

Apple Microsoft iPhone Loyalty 107

The Realtime Report

FEBRUARY 10, 2017

Because of increased access to mobile technology, the internet and social media, marketing as a whole has evolved with the social media revolution. This amplifies the connection between brand and consumer because it shows consumers that the company cares about their satisfaction. Social Selling For Your Business By Jessica Oaks.

Retail 70

Retail Fashion Social Media Platform 70

Pixlee

JANUARY 8, 2018

The numbers for the event are staggering: 184K+ in total attendance, 4K exhibiting companies, and 1.2K The Future of Brand Partnerships and Marketing Influencers. We’re deeply interested in the conversation around the transformation of Brand Marketing into Influence Marketing. Conference Track: High Tech Retailing Summit.

Conference 40

Conference Retail Sports Travel 40

Bill Hartzer

FEBRUARY 4, 2011

There is a new report from ForeSee Results that details research that they performed showing that social media is responsible for only three percent of web site visits to retail web sites. In last place was radio outreach and mobile communications with one percent each. - Social media scored just two percent of the vote. -

Sites 113

Sites Report Social Media Retail 113

Adam Cohen

JULY 16, 2010

No way I’m going to share how brilliant sharing behind the scenes is, nor how I really think it’s brilliant to mix who they reply to between influencers and “normal people&# who barely have any followers. &# since I’m sure people never ask that about TV commercials the day they first air. More about this blog here.

Badge 201

Badge Disqus Web 2.0 Retail 201

Oktopost

DECEMBER 1, 2020

Marketing psychology: how your customer is influenced . Your marketing team can use this to predict how customers will react and find ways to influence their behavior. . This case study is based on one of the largest European electronics retailers. Reasons why you should shop with this particular retailer .

Sites 69

Sites Marketing Case Study Discount 69

Buffer Social

AUGUST 29, 2016

Company retreats. While not every business might have such adventurous experiences on a regular basis, your followers might be interested in what your company does on a day-to-day basis. Think about some of the fun aspects you could show them, such as brainstorming sessions, team lunch, company games and more.

Instagram 75

Instagram Influencer Brands Upcoming 75

Convince & Convert

MARCH 18, 2016

There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015. Not all SMS marketing campaigns are created equal. Text-to-Vote.

SMS 60

SMS Tips Marketing Discount 60

Buffer Social

AUGUST 10, 2017

SaaS platforms could provide an inside look at their company hack-day. This is a strategy often used by online clothing retailers. Again, this is great for online retailers who drive sales through social media promotions. Mobile apps: Storeo. Musicians show how their music is recorded in their studio. Use this template.

Template 112

Template Templates Instagram How To 112

Convince & Convert

APRIL 29, 2015

UK home improvement retailer B&Q and toymaker Lego have both used email carousels in their promotional emails recently. Mobile email design is moving a lot of nav bars from the top of emails to the bottom, where they have more room to be touch-friendly. These developments make email marketing attribution increasingly difficult.

Embedding 60

Embedding Mobile Reputation Retail 60

Sprout Social

OCTOBER 23, 2018

This year alone, 51% of retailers plan to spend the same amount on their ad spend, while 48% plan to increase their spend. is an outdoors and sporting goods retailer. Plus, it seems less like an ad and more like sharing a proud moment for the company. First, you need to understand what you stand for as a company.

Social Media 91

Social Media Strategy Hashtag ROI 91

ProBlogger

APRIL 25, 2017

There are a number of aspects of a given web page that influence search engine rankings. Get mobile-optimized. In April of 2015, Google rolled out an update which boosted the rankings of mobile-friendly websites. Google Mobile-Friendly Update Study #1. Google Mobile-Friendly Update Study #2.

SEO 50

SEO Tips Case Study Mobile 50

Hootsuite

JULY 2, 2019

Or, it can mean that employees share the company culture online. It’s not just the company that benefits. Even more people (65%) trust a company technical expert. LinkedIn found the employees of a company tend to have 10 times more followers than the company itself. Employees get something out of advocacy too.

Social Media 111

Social Media Guidelines HootSuite How To 111

Sprout Social

OCTOBER 22, 2018

At a time when the demand for business transparency is greater than ever–especially on social–smart businesses know that building a brand people feel like they can trust needs to be a company-wide effort. And a large part of that is having more visibility and access to a company’s c-suite, primarily on social.

Industry 71

Industry Reputation Aggregator Research 71

Pixlee

DECEMBER 29, 2017

Hotel decision-makers and influencers come together to talk about technology, eCommerce, digital marketing, data, and analytics as they relate to the travel industry. Hot topics like experiential marketing, social media influencers, brand perception will be discussed by leading practitioners, media, and thought leaders in the travel industry.

Travel 40

Travel Conference Tourism Forums 40

Pixlee

DECEMBER 29, 2016

Hotel decision-makers and influencers come together to talk about technology, eCommerce, digital marketing, data, and analytics as they relate to the travel industry. Hot topics like experiential marketing, social media influencers, brand perception will be discussed by leading practitioners, media, and thought leaders in the travel industry.

Travel 47

Travel Conference Tourism Hotels 47

Sprout Social

JULY 6, 2022

How to master social media for retail and win more customers. Mobile commerce: what it is and why you should care. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. the best times to post were Tuesdays at 9 p.m.

Twitter 98

Twitter Tourism Travel Education 98

Sprout Social

AUGUST 1, 2019

Reviews have only become more accessible with the proliferation of mobile apps and the addition of readily visible ratings in search results. This contrast is helpful to note if your company mostly serves a different age range than those who normally read reviews. But what do people think about these reviews?

Review 99

Review Strategy Hotels Survey 99

Webbiquity SMM

FEBRUARY 28, 2011

Electronics, Devices, Mobile. • Jussi-Pekka Erkkola – Digital Marketing Manager at Nokia. • Marcy Cohen – Sr. Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning.

List 156

List Twitter Brands Microsoft 156

Razor Social

MARCH 30, 2016

Influencer Monitoring. Relevant Influencers drive conversation and action so they are an important part of social media. Your monitoring tool should help track a variety of things in this area: The partner influencer – You may actively work with influencers to promote your campaigns on a paid/unpaid capacity.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Hootsuite

SEPTEMBER 7, 2022

Black Friday is one of the biggest days of the year for online retailers, but it can also be one of the most challenging. Customers expect deals and promotions from their favorite retailers. The dawn of eCommerce ushered in a sequel to Black Friday which is Cyber Monday when online retailers break out their best offers.

Strategy 104

Strategy Discount How To Retail 104