Sprout Social

JUNE 28, 2023

In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. Marketing automation is the process of speeding up repetitive, time-consuming and complex tasks with the power of automation software. Automation tools are popular in marketing departments. Why use marketing automation?

Team 110

Team Hubspot Marketing SMS 110

Writtent Blog

NOVEMBER 24, 2023

Blog Name: Because this is a business blog, its name will most likely be “Company Blog” as in Google Blog or HubSpot Blog. Tagline: Your tagline is a huge part of your first impression and branding strategy, and is even more important if what you do isn’t obvious in the name of your company. After that, the sky’s the limit.

Hubspot 96

Hubspot How To Loyalty Resources 96

yMarketingMatters

JUNE 20, 2014

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Social Media Referral Traffic and Visitor Increase to your Website. Email Collection.

Small Business 263

Small Business Social Media How To ROI 263

Ignite Social Media

OCTOBER 1, 2018

So, which companies are in this space, and how are they executing chatbots successfully? If there’s one B2B brand that’s investing in chatbots, its HubSpot. Last year, the marketing software platform acquired Motion.ai Last year, the marketing software platform acquired Motion.ai Ignite Social Media.

B2B 119

B2B Examples Hubspot Widget 119

Oktopost

NOVEMBER 18, 2020

However, aligning sales and marketing and achieving this level of cohesion presents a lot of obstacles for companies. 35-50% of sales go to businesses that respond first HubSpot. 35-50% of sales go to businesses that respond first HubSpot. Company information. Social engagement. Online behaviour. Spam detection.

Engagement 89

Engagement Social Media B2B Team 89

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. A demand generation tool is software that helps businesses attract and engage with their target audience, raising interest in their product and driving prospects through the sales funnel.

Tools 62

Tools B2B Hubspot Analytics 62

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 176

Social Media B2B Exercises Hubspot 176

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Some 73% of chief communications officers also report that social issues shifted their communications agenda.

Statistics 108

Statistics Skills Analytics Press Release 108

Sprout Social

AUGUST 28, 2023

Companies are investing in these tools to get more out of their efforts. And social data is at the center of many marketing transformations. The all-in-one platform accelerates business impact through social, so you can strengthen collaboration between teams and put your best foot forward when you engage with audiences.

Team 88

Team Tools Marketing Hubspot 88

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. You can view all Keyhole pricing plans here.

Tools 84

Tools Sentiment Hubspot Price 84

Jason Yormark

AUGUST 31, 2010

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Social Media , Software / Social Media Book Package Giveaway! Subcribe via RSS Social Media Book Package Giveaway! View Comments to “Social Media Book Package Giveaway!&# So what do you have to do?

Social Media 197

Social Media Radian6 Hubspot Alltop 197

Jason Yormark

AUGUST 31, 2010

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Social Media , Software / Social Media Book Package Giveaway! Subcribe via RSS Social Media Book Package Giveaway! View Comments to “Social Media Book Package Giveaway!&# So what do you have to do?

Social Media 197

Social Media Radian6 Hubspot Alltop 197

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Among social media pundits, the debate rages on. Among social media pundits, the debate rages on.

ROI 193

ROI Social Media Vocus Metrics 193

Buffer Social

JANUARY 23, 2018

Social media conferences are one of the best ways to learn from top practitioners in the field , connect with fellow social media marketers , and be inspired to do more great things on social media. We hope to make things easier for you with this go-to guide for social media conferences in 2018.

Conference 103

Conference Social Media Price Hubspot 103

Buffer Social

MAY 9, 2017

Writing a great social media manager job description is not an easy task. The job description is one of the first few things potential applicants read and a well-written job description can increase the chances of you hiring the best social media manager for your company. About Your Company or Team.

Social Media Management 101

Social Media Management Social Media How To Applications 101

Convince & Convert

OCTOBER 9, 2017

” Well, what if I told you that 40 percent of the workforce in most average companies is made up of millennials ? Hubspot Provides Value through Rich Content. HubSpot consistently provides value to its followers on Instagram by posting informational content. Noticeably absent: Blatant marketing for HubSpot!

B2B 159

B2B Instagram Brands Hubspot 159

Sprout Social

JULY 7, 2021

Is your marketing tech stack actually helping your company grow? But consider that the average company juggles hundreds of apps at a time and is constantly churning through software. The concept of a “stack” illustrates how the software above should seamlessly work together (and not be siloed).

Marketing 125

Marketing How To Software Team 125

Oktopost

JULY 15, 2020

A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. Meanwhile, many companies still have a LinkedIn page that’s designed and operated by their HR department, a holdover from the days when a LinkedIn page was more of a recruitment tool than a lead generation channel.

B2B 148

B2B LinkedIn Tips Marketing 148

Buffer Social

SEPTEMBER 11, 2023

What we’re witnessing in today’s tough economy is the inevitable rise of social selling. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP.

LinkedIn 113

LinkedIn Tips Skills URL 113

Sprout Social

NOVEMBER 19, 2020

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? It’s a common and necessary inquiry for any brand or agency selecting a software vendor, particularly in the marketing technology space. Monitor for five star service with a host of review platforms.

Reddit 105

Reddit Hubspot API Reputation 105

Convince & Convert

JANUARY 19, 2014

To get familiar with the company. B2B customers are ninjas now, stealthily investigating the company and its wares, right under your nose. Global biosciences company Life Technologies operates in a business category not typically known for its cutting edge use of YouTube, nor its embrace of new marketing principles.

B2B 145

B2B Hubspot Marketing Embedding 145

Convince & Convert

JUNE 7, 2017

B2B companies have an attention problem. Last year, Econsultancy reported that only 22 percent of companies were satisfied with their conversion rates. Last year, Econsultancy reported that only 22 percent of companies were satisfied with their conversion rates. T-Mobile CEO John Legere is incredibly active on social media.

Campaign 149

Campaign Marketing B2B Conference 149

Sprout Social

APRIL 6, 2023

Content calendars are available in different formats—it can be a spreadsheet or a tool incorporated in project management software. Within it, you can track the production and maintenance of different content formats ranging from social media posts and blogs to emails and events.

Content 82

Content Collaboration Project Template 82

Buffer Social

SEPTEMBER 15, 2016

What does it take to get hired as a social media manager? Perhaps you’re looking for a job in social (or perhaps you’re hiring for one). There are a ton of different factors that could go into a successful stint on ever-changing social media. The goal-setting strategies of social media results (11:36).

Social Media Management 40

Social Media Management Hubspot Social Media How To 40

Convince & Convert

JANUARY 28, 2014

Here is an example of a software provider in the hiring and background check industry with a static page sharing facts and statistics. This sharing functionality provides amazing word-of-mouth for HubSpot and generates social signals like Tweets and Retweets pointing back to HubSpot. More Backlinks for SEO.

Statistics 133

Statistics Content Hubspot Marketing 133

Sprout Social

JULY 14, 2023

This means your company risks losing valuable opportunities to connect with consumers. Decreased sales and revenue Most concerning of all, in the HubSpot 2023 Sales Trend Report , 52% of leaders say low revenue is the biggest impact of misaligned sales and marketing functions. B2B brands are improving revenue through smarketing.

Collaboration 78

Collaboration Marketing Team Hubspot 78

Webbiquity SMM

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t.

Aggregage 181

Aggregage B2B Trends Hubspot 181

Oktopost

JULY 22, 2021

There’s a wealth of additional information on your customers out there, voluntarily offered up on social media. Social CRM tools can solve this problem by integrating your internal customer data with the information they’re providing on social media. Social CRM: What Is It?

Social CRM 96

Social CRM B2B How To Patterns 96

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. How does conversational analytics software work? What are the benefits of conversational analytics?

Analytics 85

Analytics Conversation Brands Sentiment 85

Sprout Social

MAY 5, 2021

Social media posts. Supporting your reps with data and sales enablement content not only makes your reps’ lives easier but also boosts your company’s bottom line. Some examples of sales enablement content that’s prime for social media include: Blog posts. Landing pages. Blog posts. How-to videos.

Data 117

Data Marketing How To Collaboration 117

Oktopost

DECEMBER 18, 2023

Social media strategies aren’t just about acquiring new customers; they also involve nurturing relationships with existing customers and ensuring your followers remain engaged and interested in your brand. Community management software can take your brand building to a new level. Your customers are your biggest cheerleaders.

Software 62

Software Communities Forums Hubspot 62

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

APRIL 19, 2014

That was the thesis of a recent Webinar I conducted with my friend and collaborator Jamie Beckland from Janrain , an organization that helps companies improve their conversion rates, relevancy and customer satisfaction by gathering and managing social media profile and behavior data.

Data 159

Data Vimeo Badge Hubspot 159

BeingOptimist

JANUARY 14, 2022

Software as a service startup also suffers from this tragedy. A study by McKinsey and Company revealed that SaaS startups need over 20% growth every year to thrive. For instance, an A/B test was done by HubSpot that revealed that compared to a green “get started now” button, a red one made 21% more conversions.

Startup 105

Startup Discount Price Survey 105

Writtent Blog

JUNE 5, 2013

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. Image Credit: HubSpot/PoweredbySearch. Dominate Your Niche.

Small Business 100

Small Business B2B Strategy Content 100

Keyhole.co

JUNE 2, 2022

The easiest way to achieve this is through social media influencers – those that have thousands or even millions of followers on their social media profiles. It’s a rising market that is already bringing a lot of success to companies. Source: Hubspot. What is influencer marketing?

B2B 59

B2B Influencer Marketing ROI 59

Later

FEBRUARY 16, 2021

Unlike other social media platforms, people come to LinkedIn specifically to see business-related content — a focused intent that can be super valuable for brands looking to grow online. Upload your logo or profile picture and ensure it is consistent with your accounts on other social media platforms.

LinkedIn 70

LinkedIn Hashtag Insurance Hubspot 70