Oktopost

JUNE 2, 2022

Shoshana Kordova, Director of Product Marketing at Datarails takes the hot seat. Want to hear more from renowned B2B marketing leaders? Arguably, one of the most important traits of a product marketer is being a good listener. Meet Shoshana Kordova, Director of Product Marketing at Datarails. Catch all episodes here.

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Products Twitter Marketing Real Estate 125

Oktopost

DECEMBER 16, 2021

Natalie Binns, VP Marketing at Oktopost takes the hot seat on who should own social media at a B2B company. Want to hear more about social media from renowned marketing leaders? Natalie is a marketing leader with over 20 years of experience in the B2B technology industry. Catch all episodes here. Meet Natalie Binns.

B2B 62

B2B Company Social Media Apple 62

Convince & Convert

NOVEMBER 6, 2017

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. I disagree.

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B2B Company Facebook Video 225

Oktopost

JANUARY 20, 2022

Watch the recording: Want to hear more from renowned marketing leaders on trust? In this episode, we’re getting radically transparent about one of the toughest challenges as a marketing leader and how to find that passionate balance. A marketer right down to the bone, Richard is currently serving as CMO of Cambridge Design Partnership.

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Team B2B Apple Marketing 125

Oktopost

MARCH 10, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? Jason McClelland, CMO of Algolia , talks through the challenges of building and maintaining company culture in a full-remote setting for the long haul, and how to align marketing and development teams. Catch all episodes here. Episode Summary.

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Team B2B Apple Marketing 144

Convince & Convert

FEBRUARY 21, 2024

More than 92% of Fortune 500 companies are using ChatGPT. These are powerful tools that can help your organization. How AI is affecting workers and companies is nuanced and requires high-level thinking. Companies that best adapt to AI impacts will consider and respond to all of these considerations.

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Training Policies Team Guidelines 151

Oktopost

SEPTEMBER 22, 2021

Darrell Alfonso, Marketing Operations leader at Amazon Web Services, takes the hot seat today. Listen to the podcast: For more thought leadership on marketing ops, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. And if you’d like to join our marketing team, Oktopost is hiring!

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B2B Marketing Apple Conference 123

Oktopost

FEBRUARY 2, 2022

Watch the recording: Want to hear more from renowned marketing leaders on data storytelling? It’s no wonder with a marketing leader like Jen, SmartBug Media® was recently named Hubspot’s 2021 Partner of the Year !! Radically Transparent is a podcast geared towards the modern-day B2B marketer. Catch all episodes here.

Data 150

Data B2B Apple Marketing 150

Buffer Social

OCTOBER 1, 2018

That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Is it the end of organic reach on social media? Yes, the (average) organic reach on social media has been falling over the years. I don’t think so.

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Organization Flipboard Social Media Company 108

Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

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Advertising Social Media Strategy Authentication 238

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. This strategy helped me survive 13 major layoffs at one company alone. ” The best events and presentations happen when there is a magical synergy between the speaker, the audience and the event organizers and purpose. .” How do they use social media?

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Hosting Eventful Tips Training 90

Sprout Social

AUGUST 21, 2023

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias. What are AI ethics?

Marketing 89

Marketing Privacy Policies Issues 89

Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

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Small Business Engagement Strategy Facebook 100

Oktopost

DECEMBER 23, 2020

More companies in 2020 have had to make more strategic decisions in nine months than in the last nine years. She’s a huge believer in B2B and consumer marketing converging, that data is the best internal branding storyteller and that only true, fast growth can rally teams together around a shared goal. Listen to the Podcast Now.

B2B 118

B2B Marketing Startup Apple 118

Oktopost

SEPTEMBER 22, 2022

Want to hear more from renowned B2B marketing leaders? With less than 25% of leads being sales-ready when they first come in, the question remains: how can we, as marketers, actually know when it’s time for a sales executive to contact them? Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Episode Summary.

Data 174

Data Engagement Hubspot B2B 174

Pixlee

NOVEMBER 25, 2019

However, as the social media world continues to become more and more saturated with paid endorsements and advertisements, influencer marketing is at risk of losing its impressive success rates due to the rising skepticism consumers have towards the authenticity of brand partnerships. The dos and don’ts of hosting influencer events .

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Hosting Eventful Influencer Authentication 53

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. To provide the best customer experience possible, invest in conversational marketing. Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. Conversational commerce.

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Conversation Strategy Social Media Marketing 99

The Realtime Report

NOVEMBER 21, 2023

The Value Behind Bridging the Diversity Gap Diversity, equity and inclusion (DEI) has become a hot topic in all industries, with research indicating how these initiatives can improve a company’s performance and outcomes. times higher cash flow than those of companies with more monolithic staff. Studies have found 2.3

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Organization Industry Engineering Reputation 91

Oktopost

MARCH 31, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary Sarah Hankins takes the hot seat on this episode of Behind the Post with host Alina Dallal to talk all things employee advocacy at CBIZ. She’s even on LinkedIn even in her dreams.

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Training Apple LinkedIn Hosting 91

Oktopost

JUNE 17, 2021

Natalie Binns, Oktopost’s newly appointed VP Marketing takes the hot seat today. Listen to the podcast: For more straight-forward thoughts on the state of B2B marketing, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn. Catch the Recording: Want to hear more from leaders on B2B marketing?

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B2B Marketing Apple Authentication 118

The Marketing Blog

JULY 30, 2007

45 pm Web Hosting demystified – I Jump to Comments I’ve been running my blog on wordpress.com which offcourse is a free account currently. The other day I was doing a bit of search (organic search) for a cheap, reliable, quality (wow i.e. quite a bit) web-hosting provider. i have use it to hosting my web qronis.web.id

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Hosting Company Web 2.0 Startup 100

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Sprout Social

JANUARY 6, 2021

And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. If you’re like the majority of social marketers , brand awareness is your top goal. There are several ways you can achieve this goal with social media video marketing.

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Video Social Media Wireless Marketing 131

Oktopost

JUNE 29, 2022

Want to hear more from renowned B2B marketing leaders? How do you differentiate great marketing from BS? Digital transformation has fundamentally changed the way both people and organizations operate. Gone are the days when Chief Marketing Officers oversee advertising, lead brand management and take charge of market research.

B2B 75

B2B Apple Marketing Authentication 75

Oktopost

MAY 11, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? As a young person in technology, we often believe the product creates the value of an organization. Hot Topics of this Episode: Going beyond the product and how to talk about all the things that matter to the outside world about your organization.

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Brands Content B2B Apple 144

Keyhole.co

MARCH 24, 2024

million listings and a community of reliable hosts around the world ready to welcome guests with open arms. The company also recorded a whopping $2.2 But how did they hit the marketing bullseye with their social handles? The vacation rental marketplace doubles down on UGC marketing through its Twitter handle.

Communities 59

Communities Social Media Strategy UGC 59

Convince & Convert

MARCH 28, 2024

It feels like our marketing planning and execution process is running faster than ever before. Process data Once you’ve got the data, it’s time to organize and analyze it to spot patterns and trends. Make it a central part of your company’s narrative.

Data 141

Data Repository Team Process 141

Hootsuite

FEBRUARY 1, 2022

Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. The company currently dominates online game streaming with over 72% of the market share in terms of viewership, beating out intense competition from YouTube Gaming and Facebook Gaming. What is Twitch marketing?

Marketing 102

Marketing Authentication Template Templates 102

Sprout Social

APRIL 29, 2021

The marketing department used to be the mouth of an organization—developing content and communicating messages to support sales. Now, the role of marketing has fundamentally evolved, changed and grown. Now, the role of marketing has fundamentally evolved, changed and grown. Marketing strategies should start with social.

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Marketing Social Media Management Team Campaign 137

Socialmedia.biz

JUNE 5, 2019

Any business is only as successful as its marketing strategy. Without a sound marketing plan, a company is doomed to fail. Regardless of how terrific your product or service is, failing to market properly will end your dream before it even begins. Targeted marketing is far more useful than a one size fits all approach.

Strategy 122

Strategy How To Marketing SEO 122

Later

JUNE 28, 2021

LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. We’re highlighting 5 ways to level up your LinkedIn B2B marketing strategy in this blog post: What Is LinkedIn B2B Marketing? B2B marketing does exactly what it says on the tin. As a result, they don’t need to market to everyone.

B2B 88

B2B LinkedIn Marketing How To 88

Social Media Strategies Summit

NOVEMBER 30, 2022

Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. But what does engaging storytelling in marketing look like? Gucci x The North Face Go Beyond Traditional Influencer Marketing. But your audience isn’t naive.

Campaign 304

Campaign Brands Influencer Collaboration 304

Likeable

JULY 1, 2020

population is Black, but only four Fortune 500 companies have Black CEOs , and Black folks only occupy 3.2 Throughout the past month, with the resurgence and increased allyship around the Black Lives Matter movement, companies have started to reevaluate their diversity and inclusion practices. percent of the U.S.

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Industry Marketing Insurance Yahoo 134

Oktopost

DECEMBER 13, 2020

Here you will find a summary of our latest webinar “From the Experts: Constructing the Social Bridge Between Sales and Marketing hosted with our good friend Megan Thudium, Senior Consultant, Content Marketing & Founder, MTC The Content Agency. Covid has been a huge transition for the B2B marketing world.

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Construction Marketing Authentication B2B 118

Convince & Convert

AUGUST 9, 2013

This week: From ExactTarget , a free ebook called The Mathematics of Social Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Businesses need to not only be prepared for this, but encourage the open sharing of knowledge by building an organization that does not have anything to hide.

Organization 136

Organization eBook Consultant Social Media 136

Oktopost

NOVEMBER 18, 2021

Shawn Herring, VP Marketing at PandaDoc takes the hot seat. Watch the recording: Want to hear more from renowned marketing leaders? Over the course of his nearly 20 years of experience in marketing, Shawn believes an integrated approach to marketing plays a critical role within the revenue team. Catch all episodes here.

B2B 62

B2B Apple Marketing Startup 62

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. If you’re feeling the heat, we see you and hear you.

Social Media 111

Social Media Marketing Atlassian Team 111