Hootsuite

JUNE 28, 2023

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Private social media channels , such as closed Facebook Groups, private subreddits, or personal profile content shared only with friends/followers. Browsed a Facebook Group?

HootSuite 120

HootSuite URL Analytics Forums 120

Hootsuite

MAY 15, 2023

Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees. In a centralized corporation, the company owns all locations (or branches) and there is one chain of command. In contrast, an individual or another company owns each franchise company location.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Oktopost

MARCH 15, 2021

Failing to apply your emotional intelligence can quickly lead audiences to turn against you, share their displeasure with others, and do more than a little harm to your reputation. You can expect more engagement and higher ROI from B2B audiences by providing value-added content that educates and informs while it entertains.

B2B 136

B2B Social Media Strategy LinkedIn 136

Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. Forward-thinking businesses are taking advantage of this marketing strategy to engage audiences and manage brand reputation in real time.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

SEPTEMBER 30, 2022

Social selling challenges the transactional experience customers and companies traditionally experience, leading to more natural relationships with leads. Your favorite social selling platform will vary depending on your company and industry, but since Chili Piper is a B2B Saas company, LinkedIn is a huge platform for them. “We

Tips 133

Tips Authentication LinkedIn Groups 133

Almost Savvy

DECEMBER 15, 2011

You’re Obsessed with ROI. You are under the impression that you must know the precise ROI (Return on Investment) of your social media efforts before you begin. Did you calculate the ROI of the telephone or the company car before you invested in them? Perhaps, you’ve sent out promotional postcards (a.k.a.

Social Media 273

Social Media ROI Construction Reputation 273

Oktopost

JANUARY 12, 2021

Surprisingly, for many companies, the answer is often no. . While B2C companies’ average CX scores range from 65% to 85%, their B2B counterparts usually manage less than 50%. Customer comments are another way to gauge overall brand awareness and reputation. Are your support and sales staff responsive? Social Media .

B2B 101

B2B Marketing Metrics Survey 101

Hootsuite

APRIL 25, 2023

Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees. Fake accounts take advantage of the brand reputation you’ve built – and can significantly damage it in the process. Here’s what you can do to help protect your brand and your customers.

Social Media 88

Social Media Brands Tips HootSuite 88

Keyhole.co

MARCH 6, 2024

You can reach out to media by yourself, hire a freelancer, or use a news sharing company (platform). The company made over $6 billion off that campaign within a year! Once you identify these sentimentally loaded terms, you want to group them according to the emotions they convey, keeping context in mind.

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Pam Moore

SEPTEMBER 8, 2017

He or she has a new idea that is going to “save the company.” It may start out as a simple Facebook page, Twitter profile or LinkedIn group. The key is what may seem like a pointless little project could eat your ROI before breakfast and lunch! RAMs are not good for ROI. Top 4 signs of a RAM: 1. Not funded.

Social Media 166

Social Media Marketing ROI Metrics 166

Hootsuite

SEPTEMBER 28, 2020

In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. For example, Mapfre, a global insurance company, uses social analytics to better understand what customers are thinking about.

Marketing 144

Marketing Committee Health Care Organization 144

Oktopost

JUNE 26, 2023

Employee advocacy groups give your workforce the tools they need to boost their own professional reputations on social media, while also directing traffic toward your business’s socials and, ultimately, your site. Luckily, at great companies, enthusiasm doesn’t need to be created or manufactured – it’s just there.

Social Media 62

Social Media How To Reputation Analytics 62

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Personal > Zicam and the Reputation Management Fiasco Zicam and the Reputation Management Fiasco by Tamar Weinberg on February 6, 2008 Share Awhile ago, I used Twitter to talk about one of my favorite cold remedy vitamins, Airborne.

Reputation 125

Reputation Chemicals Issues Consultant 125

Pam Moore

NOVEMBER 30, 2019

He or she has a new idea that is going to “save the company.” It may start out as a simple Facebook page, Twitter profile or LinkedIn group. The key is what may seem like a pointless little project could eat your ROI before breakfast and lunch! RAMs are not good for ROI. Top 4 signs of a RAM: 1. Not funded.

Marketing 78

Marketing Metrics ROI Project 78

Hootsuite

MAY 16, 2023

And that’s why social media reputation management is so important. Reputation management isn’t about controlling the narrative. Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. And you’ll create an online reputation that endears your company to your customers.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Webbiquity SMM

JUNE 7, 2010

One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. The first is for the sales team to understand what their own company is doing with social media, and how customers and key influencers are responding.

Social Media 160

Social Media Crowdsourcing Technorati StumbleUpon 160

Oktopost

AUGUST 10, 2023

Sentiment analysis refers to analyzing brand mentions and other relevant data to understand what your audience truly thinks about your company and its products or services. With the right social media tools, you can generate key insights into your brand’s reputation, strengths, and weaknesses.

Social Media 62

Social Media B2B Sentiment How To 62

agora pulse

SEPTEMBER 21, 2019

In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. Customers are the backbone of any business, and their unhappiness can cost you your reputation as well as money. Your ROI is unsatisfactory. Here are seven signs to look out for.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. Customers are the backbone of any business, and their unhappiness can cost you your reputation as well as money. Your ROI is unsatisfactory. Here are seven signs to look out for.

Influencer 116

Influencer Social Media ROI Social Media Management 116

Socialmedia.biz

JUNE 14, 2017

Before you build a reputation of dishonest dealings, you can fix it by improving your product to meet expectations or by making your messaging align more closely with your product capabilities. Make sure you run your product past a group of beta testers at each stage of release. Find your evangelists. Know when to pivot. Spot trends.

Survey 89

Survey Small Business Creative Commons Reputation 89

The Social Media Incubator

AUGUST 1, 2011

How can you use LinkedIn to your benefit and the benefit of your company if your role within your company is not directly tied to bringing in new customers? Regardless of your role within your company, you are representing your company wherever you go. Ask questions within the Groups to get discussion started.

LinkedIn 106

LinkedIn Reputation How To Marketing 106

Convince & Convert

AUGUST 3, 2017

Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. The problem is that there’s no simple answer as to how to translate Facebook likes into ROI. A study of over 4.7K

Facebook 162

Facebook Template Templates URL 162

Sprout Social

APRIL 26, 2023

According to the latest Sprout Social Index™ , proving social media ROI was the second biggest challenge for social media teams. So if you’re struggling with measuring social media ROI yourself, we get it. That’s why we put together this guide so you can assess social media ROI based on your unique online presence once and for all.

ROI 98

ROI Social Media How To Metrics 98

Pixlee

AUGUST 25, 2020

User-generated content has a huge ROI — with 25% higher ad performance, a 29% increase in online conversions, and an 88% boost in brand engagement on social media. People want to see themselves in your marketing materials, and for niche communities or underrepresented groups, that’s a rare event. Hire Diverse Talent.

Brands 52

Brands UGC How To Authentication 52

Kikolani

DECEMBER 6, 2011

Creating a Strong Online Reputation – Learn how to create a strong online reputation for yourself and your business. Writing Around the Web – Social Media ROI, Google+, and Local Search. Here is what you can learn from it and how to fix it. Social Media. Stop Bothering Me!

Analytics 118

Analytics Research Real Estate Google 118

Oktopost

APRIL 4, 2019

One approach that many companies are finding effective is employee advocacy —letting your employees, through their own unique voices and perspectives, promote the company on social media. An employee advocacy approach can help personalize a company’s image, reach new audiences, and build loyalty and rapport.

Campaign 96

Campaign Training Social Media Applications 96

Social Media Network Marketing

AUGUST 14, 2010

Typically in business terminology called Return On Investments or ROI. There is lot of research and discussion going on in the area of 'how to arrive at a ROI for Social Media' There are two unique groups at the two ends of a spectrum. The whole ROI debate is an interesting one. Unported License.

Social Media 93

Social Media How To ROI Reputation 93

Kikolani

FEBRUARY 10, 2012

Why User-Generated Content Is More Important Than You Think – Learn how to capture the market share of the largest growing consumer group in the US through user generated content. Monitoring Your Online Reputation as a Freelance Writer – As a writer, you can collect positive reviews from your satisfied clients.

Mashup 113

Mashup Resources RSS ROI 113

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. companies now use social media in their marketing efforts.

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

AUGUST 3, 2017

Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. The problem is that there’s no simple answer as to how to translate Facebook likes into ROI. A study of over 4.7K

Facebook 60

Facebook Template Templates URL 60

Almost Savvy

MAY 3, 2009

yet powerful platform to build a brand, control one’s online reputation?and The Virtual Writers Group ( [link] ) is a blog about writing, with a heavy emphasis on the writing business in the digital age. and are aligned with an overall business plan; others are primarily social or just for fun. Blogging provides a simple,?yet

Reputation 154

Reputation Conference LinkedIn Lijit 154

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Are there specific markers that indicate readiness within companies? There is of course relentless chatter about social media ROI and success metrics.

Social Media 116

Social Media Strategy Consultant ROI 116

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. surveys, focus groups, test marketing) often spend millions to locate their target markets. What are your goals?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Buzz Marketing for Technology

OCTOBER 13, 2008

Inside a company, same rules apply. Want to ensure your reputation precedes you and co-workers know what you can do? But having the talent to spot useful information shared by others accomplishes two things: Raises awareness for valuable information that will help co-workers and the company. s Companies to Watch.

Social Bookmarking 109

Social Bookmarking Wiki Applications Web 2.0 109

Josh S Peters

NOVEMBER 23, 2009

This is often used by established companies (like Chevy with their eco campaign, or the GAP ) to keep themselves fresh in peoples minds and assist with their ongoing bid to stay relevant in the current culture. Some of which not only compile online info about your company, but do sentiment analysis as well. Meet them on their level.

Campaign 105

Campaign Social Media Radian6 Disqus 105

Techipedia: Tamar Weinberg

MARCH 12, 2015

Finding this elusive 2nd-tier group of bloggers was quite a bit more challenging than scanning “top 50 lists.” Moving forward, we were armed with all that knowledge, and now we had a link to that great post put together by a reputable blogger. I was always very clear about what sort of ROI I wanted to achieve.

Blogger 100

Blogger Influencer Campaign Fashion 100

Laurel Papworth

DECEMBER 17, 2009

Jolaine Boyd, group marketing manager, Telstra @bigpondteam. An industry is “the people or companies engaged in a particular kind of commercial enterprise&# ( Google it ). Caring but not committed, KPI (Key Performance Indicators) often unclear therefore so are ROI (Return on Investment). Stephen Collins, acidlabs @trib.

Industry 64

Industry Social Media Influencer Mobile 64