Sherrilynne Starkie

MARCH 9, 2018

Top Five: Google and women led businesses. This week's must-know social media news includes stories about Google, LinkedIn, Facebook and Twitter. Facebook, along with Instagram, now controls 74 per cent of the digital video campaign market according to a survey by Clinch, a video ad technology company. Follow List.

Google 123

Google API Microsoft LinkedIn 123

Sherrilynne Starkie

FEBRUARY 18, 2020

Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. Let’s imagine you have a company blog.

Fashion 409

Fashion News Report Review 409

Sherrilynne Starkie

FEBRUARY 16, 2013

Your content marketing program is taking off. Google Alerts are a great free tool that can help. If however, the situation is not rectified, consider filing a complaint with Google which could result in the offending website being de-indexed. Good for you. Then you notice that someone, a competitor even, is ripping you off!

Content 318

Content Marketing Notification Creative Commons 318

Sherrilynne Starkie

AUGUST 29, 2020

Many companies fail to include a media relations strategy as part of their content marketing. This means they are walking away from opportunities to gain exposure to massive audiences, getting the SEO benefits of backlinks from high authority websites and often, winning a Google Page One ranking for their priority keywords.

News 243

News Policies Reputation Consultant 243

Sherrilynne Starkie

APRIL 3, 2019

Top news this week from the world of social media includes the death of Google+, Facebook’s war on hate, LinkedIn’s lookalike audiences, GMail’s 15th birthday and a primer on using TikTok. Google+ died yesterday. LinkedIn brings lookalike audiences to B2B marketing. Sandberg says we can win against hate.

LinkedIn 210

LinkedIn B2B Google Newsletter 210

Sherrilynne Starkie

NOVEMBER 8, 2018

Google My Business, Snapchat, blended retail, Facebook and Google Assistant all feature. Google My Business rolls out new feature. Google My Business added the ability to announce the date a new business is opening directly in Google Maps and changed how it manages businesses that are within specific service areas.

Retail 150

Retail Trends Survey Small Business 150

Sherrilynne Starkie

JANUARY 22, 2019

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. 2 LinkedIn’s new ways to track companies.

Social Networking 150

Social Networking News Aggregator Journal 150

Sherrilynne Starkie

DECEMBER 18, 2017

Canada’s two largest publishers recently closed dozens of newspapers because local advertising budgets have largely migrated to Facebook and Google. 3D printing company, Makerbot, boosted sales leads by 30 per cent with industry-targeted lead ads. times by using lookalike audiences to reach international markets.

Advertising 305

Advertising Facebook CPM CPC 305

Sherrilynne Starkie

AUGUST 22, 2018

This week’s top 5 must-know social media news for marketing and communications professionals see a lot of good work by both Google and Facebook in the effort to improve the quality of news and reporting. Google to tell us the good news for once. A new feature is rolling out on Google Assistant. Not so much.

News 150

News LinkedIn Instagram Upcoming 150

Sherrilynne Starkie

MARCH 6, 2019

We helped a technology company develop and launch a ‘sonic logo’. But, perhaps more importantly, it sets the company up to capitalize on what is probably the biggest disrupter of today’s marketing and communications, voice search. It was so long ago that my memory fails me in recalling the client.

Brands 170

Brands Sample Samples News 170

Sherrilynne Starkie

SEPTEMBER 2, 2018

Many companies fail to include media relations as part of their content marketing strategies. This means they are walking away from opportunities to gain exposure to massive audiences, getting the SEO benefits of backlinks from high authority websites and often, winning a Google Page One ranking for their priority keywords.

Policies 186

Policies News Reputation Report 186

Sherrilynne Starkie

JANUARY 3, 2019

The first Top Five must-know social media news of 2019 for communicators and marketers! 10+ Marketing Predictions for 2019 From Top Marketers. Marketing gurus Seth Godin, Mitch Joel, Mari Smith, Michael Stelzner offer their predictions for 2019. B2B content marketers New Year’s resolutions for 2019. Today canceled.

Social Media 150

Social Media B2B Analytics Newsletter 150

Sherrilynne Starkie

DECEMBER 7, 2013

And by ‘someone’ I mean it was the Hudson’s Bay Company. Every blog and website I visited seemed to advertising The Bay via banner ads and Google ads. ‘Clever marketing’ I thought, recognizing a classic ‘retargeting’ strategy. Related posts: You star in this Google ad.

Retail 296

Retail Adwords Statistics Privacy 296

Sherrilynne Starkie

APRIL 9, 2012

Once a claim has been filed, users use social media tools like Facebook, LinkedIn, Twitter and Google +1 to share the claim with their social network. The company does not participate in the collection of the debt, nor does it take a percentage of any monies the Claimant recovers. ” The Debtor List is free to use.

Social Media 297

Social Media Small Business LinkedIn Cost 297

Sherrilynne Starkie

JUNE 22, 2013

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. In short order, we’ve adopted these tools, and there is a lot new ones coming out such as Google Glass and the Apple smart watch, Pebble, said Young. Successful social media marketing to moms.

Data 327

Data Foursquare Conference Wikipedia 327

Sherrilynne Starkie

MAY 11, 2013

Zoomers are the youth market of 30 years ago, the post-war population bubble. Nine out of ten zoomers use Google or other search engines and almost 70 per cent actually make purchases online. We combined traditional advertising with digital marketing to raise awareness of the Orleans retirement community and drive in rental enquiries.

Travel 295

Travel Mobile Newsletter Project 295

Sherrilynne Starkie

AUGUST 27, 2018

The more desirable candidates will also have a PR or marketing diploma, or a certificate from a community college. The resumes I see that have Google AdWords , Facebook Blueprint , Hootsuite Academy or similar accreditation are much more likely to make the first cut. Google “online social media courses.”

Industry 170

Industry Social Media Training HootSuite 170

Sherrilynne Starkie

SEPTEMBER 17, 2012

Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. Include also any relevant social media statistics: i.e. number of Facebook friends, Twitter followers, Google PageRank , number of blog subscribers etc. Think long-term.

Blogger 367

Blogger Brands Tips Influencer 367

Sherrilynne Starkie

JANUARY 20, 2020

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. I always push back on this.

Marketing 284

Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

MARCH 2, 2020

Getting covered by the news media is essential to digital marketing success. Not only does it provide visibility for your company, product or service, it powers most content marketing and social media strategies. It confers a powerful, unbiased endorsement for an idea, a company, a brand or a product.

News 404

News Report Software Badge 404

Sherrilynne Starkie

MAY 16, 2018

This week's top five social media must-know news includes new features from Facebook, Google, Instagram and Linkedin. Influencer marketing data as bonus. New Google One adds storage and much value. Five Great Influencer Marketing Studies. Top five: New features from social network giants. Listly by Sherrilynne Starkie.

Social Networking 186

Social Networking Features Hotels LinkedIn 186

Sherrilynne Starkie

JULY 4, 2018

Top 5 must know social media news including Twitter automation, Facebook transparency, Instagram soundtracks, Google Analytics videos, and Snapchat's tennis lens. The good news for marketers is that users will have a better Twitter experience and so engagement will grow. Google's new video tutorials for data analysis.

Analytics 170

Analytics Instagram Analysis Library 170

Sherrilynne Starkie

FEBRUARY 28, 2019

In this week’s Top 5 social media news for marketing and communications professionals we highlight new Google video display ads, a Forrester Research report on future digital marketing spend, TikTok’s FTC fine, Quora and potential Facebook regulation in the UK. Video comes to Google responsive display ads.

Facebook 150

Facebook Committee Sports YouTube 150

Sherrilynne Starkie

NOVEMBER 15, 2018

The top five must-know social media news stories of the week feature a Google’s new app for small businesses, LinkedIn’s Top Voices list, Facebook welcoming in French regulators, Pinterest’s UX improvements and Instagram’s new time tracking feature. New Google My Business app now available. — SS.

News 150

News Social Media Health Care LinkedIn 150

Sherrilynne Starkie

APRIL 17, 2018

Top five: Google offers support to publishers. This week's top five must-know social media news features Google's Funding Choices. We have not seen wild changes in behavior with people saying ‘I’m not going to share any data with Facebook anymore,’” Global Marketing VP Carolyn Everson told the Wall Street Journal. followers .

Publishing 49

Publishing Google LinkedIn Instagram 49

Sherrilynne Starkie

DECEMBER 27, 2020

Did you know that by using video content in email marketing you can boost click-through rates by up to 300 per cent? But, many marketing and communications professionals struggle to make the case for including video at budgeting time. This explosion of touchpoints means more opportunities – and more complexities – for marketers.

Video 307

Video Content Statistics YouTube 307

Sherrilynne Starkie

SEPTEMBER 12, 2018

Google John Naisbitt and you’ll find more than 1,300 web pages, most of the referencing his 1982 seminal work Megatrends. Short-term profits become less important as companies adopt long-range planning to maintain steady growth. A handful of companies, such as Facebook and Google, dominate global markets.

Hotels 342

Hotels Communities Industry Social Media 342