Janet Fouts

APRIL 13, 2018

If your company processes large amounts of sensitive data, like Twitter for example, then they are required to create the role of “Data protection officer” whose sole responsibility is the protection of customer’s privacy. The fines for violations range from 2-4% of the company’s global turnover.

Privacy 87

Privacy WordPress Data Policies 87

Janet Fouts

MARCH 20, 2012

Bassett refused and withdrew his application, stating that he didn’t want to work for a company that would ask for such personal information. Simply doing a search for a social media mention or profile isn’t enough, some companies want to look into your personal posts as well. Some companies are a bit sneakier than others.

MySpace 138

MySpace Reputation Privacy Applications 138

Janet Fouts

APRIL 29, 2013

You can learn a lot about an industry and a company by doing searches and creating lists around your areas of interest. When your position changes within the company or a friend’s position changes, that’s a good time to reach out to people for recommendations and/or support them. Get to know who they are and who they follow.

Social Networking 138

Social Networking Yammer LinkedIn Resources 138

Janet Fouts

JULY 20, 2013

I have two blogs that I post on regularly, I’m active on Facebook as an individual, also on Twitter , Linkedin , Scoop.it , Slideshare and Google+. In my case my business brand is me, not a product or even the company. I can give that energy to the networks I really care about like Twitter and Google+. At least for a while.

Social Media 150

Social Media Facebook Energy News 150

Janet Fouts

FEBRUARY 27, 2013

The company earned an incredible amount of media coverage which put the company on the map. Objections from a publicly traded company. Critics will say a public company could never engage in this manner or face the wrath of investors or regulatory authorities. Armed with $9.8

Social Media 142

Social Media Survey Loyalty Apple 142

Janet Fouts

APRIL 27, 2014

When I started my first company I had the great good fortune to be backed by a seasoned venture capitalist and advisors to help me learn the ins and outs of running a startup. I can help you with SEO, Facebook, Twitter or Google Ads, WordPress or general consulting about social media and digital marketing. So do this right now.

Consultant 139

Consultant Startup WordPress Education 139

Janet Fouts

JULY 16, 2015

Well, if you’re old school it may be because you’re afraid to let staff speak on behalf of the company because they might make mis-statements or damage the brand. I have long held that corporations often overlook the most valuable source of marketing content–their own employees. Why is this?

Content 70

Content Google Company Marketing 70

Janet Fouts

FEBRUARY 12, 2014

In these days of social media they Google and search social networks to find out more about a prospect before they even call them. Then they drill down to specific individuals.

Social Media 159

Social Media Social Networking Buy Project 159

Janet Fouts

JUNE 30, 2014

Of course we can expect Facebook’s team to have more advanced measurement and a whole lot more data than the average company, but it’s still an issue. I’m already using Google+ more (no it’s NOT dead). Seth Grimes wrote a post about measuring sentiment here that explains this in detail.

Sentiment 134

Sentiment Journal Analysis Facebook 134

Janet Fouts

MAY 13, 2014

In those cases a click on the search icon will show you a Google search of LinkedIn with a list of people in that industry. Not all users allow LinkedIn to share their data. Those will show up as anonymous. Some may show their industry affiliation and that’s it. It won’t tell you who viewed your profile.

LinkedIn 149

LinkedIn Skills Industry Social Networking 149

Janet Fouts

AUGUST 16, 2010

That means separate from your identity as a business or even as the head of a department or your own company. Because your reputation is being searched right now by somebody online who is researching your company, thinking of hiring you or making an appointment to meet with you. Take a moment and go Google yourself.

Brands 132

Brands Forums Curation Reputation 132

Janet Fouts

JUNE 5, 2014

Founding Editor, @MarketingLand &@SEngineLand, covering Google, Facebook, Twitter, SEO, SEM & all things digital marketing, search marketing and search. Helping companies Think Like a Rock Star & with a Southern accent. BuzzMachine blogger and j-school prof; author of Public Parts, What Would Google Do? mike_allton.

Consultant 196

Consultant Klout B2B Influencer 196

Janet Fouts

MAY 28, 2020

Improving well-being and service skills Organizations can be overlooking simple ways to improve company culture and the well-being of the staff. Westin hotels, General Mills, Goldman Sachs, Google, and Facebook all have programs to aid employee wellness that goes beyond the usual insurance plans and on-site gyms.

Class 79

Class Skills Insurance Hotels 79

Janet Fouts

SEPTEMBER 26, 2013

Cars now can tweet status updates to their owners, Google Glass transforms our view of the world, and smart companies use social media to learn more about their customers and create “buyer personas” to better suit the needs of their user base. Sound a bit like the Minority Report?

Aggregator 141

Aggregator Data Review Hosting 141

Janet Fouts

JUNE 3, 2013

At a very minimum set up Google alerts, but we recommend setting up additional social listening tools as well to be sure to get timely reporting. Needless to say, you should have a corporate social media plan and everyone in the company should know what’s in it. Monitor first, last and always. The more the better in this case.

Social Media 176

Social Media Construction Reputation Patterns 176