Oktopost

MARCH 20, 2022

Tracking customer conversations, industry trends, and influencers. Another marketing program you can improve with Oktopost’s social listening is influencer marketing. Research engine for agile product teams.

Conversation 118

Conversation Sentiment B2B Module 118

Later

SEPTEMBER 15, 2020

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. We asked 4 Black creatives to share their experiences and speak about the importance of diversity in influencer marketing. Here’s what they had to say: Why Brands Should Have Inclusive Influencer Marketing .

Influencer 65

Influencer Travel Marketing Instagram 65

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. It may seem like a disaster when a customer posts a problem they had with your company on social.

Social Media 62

Social Media B2B Sentiment How To 62

Keyhole.co

MARCH 20, 2024

In fact, LinkedIn’s research found that audiences exposed to brand messages on LinkedIn are six times more likely to convert. While it listens to LinkedIn, it also listens to most major social media networks, as well as blogs, forums, online reviews, and much more. Pricing: Prices start at $99 per month.

LinkedIn 52

LinkedIn Tools B2B Price 52

Sprout Social

AUGUST 22, 2023

Important sources for conversational analytics include social media listening, virtual agent and chatbot interactions, customer care emails, review forums, sales calls and other feedback channels. These could be direct messages on your social channels or chatbots, or discussions on customer forums.

Analytics 85

Analytics Conversation Brands Sentiment 85

Hootsuite

JUNE 28, 2023

Source: GWI When it comes to social selling, 43% of Gen Z ranks influencer recommendations as highly relevant to their decision-making process, whereas only 18% of Gen X and 9% of Boomers say the same. People join private Facebook Groups or forums to meet and talk with other like-minded people. A lot of that talk centers around advice.

HootSuite 120

HootSuite URL Analytics Forums 120

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

SEPTEMBER 8, 2021

Here are a few ways you can use Twitter Spaces to benefit your organization: Share company updates or announcements. This is a great way to keep your followers in the loop and engaged with your company. To get even more visibility for your Space, invite industry influencers as speakers to your event.

Conversation 135

Conversation Twitter Hosting Upcoming 135

agora pulse

MAY 16, 2019

To make the most out of this social listening, you have to use your research to answer these questions: How does your audience differentiate your brand from others like it? Search forums, social media, and review sites like Yelp to see what people are saying about these related topics. Find micro-influencers. Not Epicurious.

Construction 103

Construction Forums Review Reddit 103

agora pulse

JULY 31, 2020

From a social media perspective, these are usually to boost engagement , drive more web traffic , get more signups, connect with influencers , or improve customer service. That said, reading the reviews in marketing forums, Yelp, Google, and Facebook may paint a more realistic picture of a social media agency. Digital marketing agency.

Social Media 190

Social Media Marketing How To Social Media Management 190

Sprout Social

OCTOBER 19, 2023

The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy. Another key area is influencer marketing. Building chatbots Chatbots are a compelling AI use case in marketing.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Webbiquity SMM

MARCH 30, 2012

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. Identify the key influencers in your market. Combing these measures provides at least a rough guide to the relative influence of various sources.

Vocus 184

Vocus Alltop Message Boards Klout 184

Sprout Social

MAY 26, 2022

The first step in any marketing campaign, regardless of channel, is to develop a strategy and plan based on research. This is a great forum to attract new followers, but creating relevant and compelling content is the first step. Research trends. Partner with creators and influencers. Get to know your audience.

Examples 142

Examples Campaign Tips UGC 142

Keyhole.co

NOVEMBER 17, 2023

The company also put out a public apology via its social media platforms and announced that it would be reviewing its policies and conducting racial sensitivity training for employees. How did the company do this? The company responded right away and made it their business to fix the issue for the passenger.

Examples 59

Examples Brands Sentiment Reputation 59

Keyhole.co

DECEMBER 13, 2023

These are taken from Facebook, Instagram, Twitter, YouTube, Reddit pages, and even blogs and forums. Influencer tracking: You can find top social media personas relevant to your brand’s business and analyze their ROIs. Quicktrends: This feature helps you monitor the latest trends and conduct market research.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Dave Fleet

JULY 18, 2011

Online customer support is one of the key trends confronting companies as they embrace social business and look to interact with their consumers online. As social support grows in reach and popularity, companies are facing the conundrum of how to successfully scale. Consider: Relative influence. So, win the search battle.

Tips 353

Tips Social CRM Reputation Knowledge Base 353

Keyhole.co

MAY 16, 2023

Basically, the process is all about keeping track of what people are saying about a company, brand, or product in the media. Even influencers can track negative comments or rumors about their personal branding online and respond to them before they damage their reputation. Explore your share of voice on Keyhole 4.

Tools 52

Tools Sentiment Analysis Metrics 52

Twenty4 Social

SEPTEMBER 3, 2020

Conduct Research. Just like with any online business, you have to research to determine if the niche you’ve chosen is going to be profitable. The first step that you need to take is figuring out what companies in the market are currently offering products and services. Have Multiple Traffic Sources. Read More.

Affiliate marketing 75

Affiliate marketing Tips Marketing Startup 75

Sprout Social

AUGUST 2, 2022

Sprout research found that 68% of people have already made a purchase directly via social , while a staggering 98% expected to do so in 2022. It comes as no surprise, then, that YouTube audiences are 17% more loyal to top influencers than they are to media companies. It’s been predicted that social commerce will be a $1.2

YouTube 139

YouTube Trends Strategy Content 139

Oktopost

MAY 12, 2021

If you had to guess which business decision could increase your company’s ROI a staggering 6,469% this year, what would your guess be? It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . This approach will also work for many SaaS B2B companies. .

B2B 121

B2B Communities Brands Loyalty 121

Webbiquity SMM

OCTOBER 13, 2010

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. Social Mention.

SM2 202

SM2 Vocus Alterian Radian6 202

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Mindjumpers

APRIL 18, 2011

Social media can create an important link between business and customers and the people who influence their decisions and perceptions. The larger the company, the greater the risk – and drafting policies and providing training to employees can prevent unfortunate details from spreading. Think before posting.

List 243

List Engagement Social Media Guidelines 243

Unmetric

AUGUST 19, 2019

Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. Here’s an interesting case study video on how the Red Socks Company created a hit campaign by researching what other brands did around Lost Sock Day using Unmetric.

Social Media 91

Social Media Tools Price Hashtag 91

Sprout Social

OCTOBER 15, 2020

This is also a great way to find new influencers to work with who are true ambassadors of your brand and source new content for your social media channels. Online forums such as Reddit and Quora. Keyword research on the searches your brands’ web presence receives can help you identify variations and even common misspellings.

Brand Monitoring 141

Brand Monitoring Brands Sentiment Reputation 141

The Realtime Report

JANUARY 28, 2017

Most B2B marketers are still using a social media playbook developed by B2C companies. B2C companies were the first ones to take advantage of social media. Your potential buyers are just starting out their research process and prefer to look to a variety of information sources to self educate. ” Click To Tweet.

B2B 91

B2B ROI Social Media Hashtag 91

Buffer Social

MARCH 10, 2022

I could never have imagined where my company, Brooklyn Candle Studio , would be today: producing over 500,000 candles a year in an 11,000 square foot space with 20 employees and selling in over 500 stores worldwide. Instead, I’d recommend being incredibly resourceful when researching the best avenues for getting your product out there.

Small Business 81

Small Business Resources Retail Forums 81

Proactive Report

AUGUST 7, 2010

“The conversations that take place on Twitter fuel discussions across all areas of the internet–from blogs and forums to product reviews and coupon sites–which influence both Twitter and non-Twitter users alike.”. Key findings : Twitter users want to influence others. Learn more about the company. Get samples and coupons.

Activities 110

Activities Twitter Syndication Forums 110

Keyhole.co

MAY 12, 2023

You reach a saturation point when it comes to topics you need to cover and talk about on your website and social forums. Let’s say you have a company that sells video games. Market research Keyword monitoring is another effective market research tactic that involves gathering information about your target audience.

Tools 52

Tools Strategy Marketing Analysis 52

Keyhole.co

NOVEMBER 6, 2022

Not only does the tool allow you to track @mentions and customer conversations across social media, blogs, and forums. It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. And as a bonus, it’s extremely user-friendly.”. Brandwatch.

Tools 52

Tools Social Media Sentiment Price 52

Keyhole.co

OCTOBER 16, 2023

Instagram hashtags guide: The basics Before we dive deep into hashtag research and usage, let’s get the basics out of the way. Let’s see how: Research your audience While researching hashtags for Instagram, the primary focus should be your audience. Consider using Hashtag research tools to make the process more accurate.

Hashtag 52

Hashtag Instagram How To UGC 52

Josh S Peters

JANUARY 7, 2013

and includes blogs, wiki’s, forums, it’s own set of ideologies, strategies, tactics, and more. When first wading into social media, brands tend to only play in the bottom 1 or 2 sections, but as progress is shown and the company and marketers get more familiar with it they begin adding the other layers on.

SEO 170

SEO Wiki Engineering Social Media 170

Oktopost

FEBRUARY 12, 2020

Wherever competition exists, there will be a need for companies to increase their revenues by communicating what sets them apart and makes them stand out. On the other side of the hiring desk, 73% of these candidates are passive job seekers, expecting to be approached and courted by interested companies. Why Use Recruitment Marketing?

Marketing 108

Marketing Campaign Company Advertising 108

Sprout Social

AUGUST 25, 2020

And if nothing else, Reddit is a brilliant place to conduct market research and maintain a pulse on trends in your industry and beyond. This creates a direct line between your brand and customers, all the while being a public forum for people to seek out solutions and product recommendations in the future.

Reddit 134

Reddit How To Marketing Banking 134

Keyhole.co

APRIL 3, 2024

Picture these lists as your curated channels, focusing on the accounts that bring value to your feed, whether they’re competitors, team members, or industry influencers. Now that you’re aware of Twitter’s potential consider this: a staggering 76% of Twitter users have made purchases influenced by Twitter conversations.

Strategy 52

Strategy Twitter Tips Marketing 52

Unmetric

AUGUST 28, 2019

By adding columns on your dashboard, the tool allows you to see the Twitter feed of the people you follow, your clients, competitors, employees, industry, influencers, and much more. In addition to that, you also get insights on your brand’s keyword mentions on top social networks to help you determine the influence of each user.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Bill Hartzer

MAY 26, 2010

Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. This social media monitoring tool is not only for hotels, you can track and monitor your brand, your company, and you reviews about your company and your company’s products.

Cymfony 152

Cymfony Social Media Tools SM2 152