ProBlogger

MARCH 27, 2014

How many times do we really want to read about your latest company press release or how your product or service is the best?! From there, create categories for the types of posts; questions, sales driven, industry specific, photo, video, etc. It’s going to be important to know where the interacting is occurring.

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Social Media Network Marketing

FEBRUARY 25, 2008

You don’t want to use your blog to just pimp your products or talk about press releases. Think about the areas where you want to lead the industry and the topics that you want people to think about when they think of your company. Who in your company has expertise in those areas?

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Social Media Network Marketing

FEBRUARY 25, 2008

You don’t want to use your blog to just pimp your products or talk about press releases. Think about the areas where you want to lead the industry and the topics that you want people to think about when they think of your company. Who in your company has expertise in those areas?

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Waxing UnLyrical

FEBRUARY 18, 2020

The public relations industry has grown and thrived as a result of its ability to earn media coverage, generate creative campaign ideas and assist with crisis communications for their clients, brands and products. Industry veterans rely on past experiences, gut instincts and knowledge to make decisions that lead to the best possible outcomes.

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ProBlogger

MARCH 12, 2015

Image via Flickr user richard.scott1952. Over the last few years, content marketing has grown from a marketing tactic used to generate publicity and inform customers, into an essential strategy for promoting any startup, SME or large company online. The most effective company blogs discuss their audience’s pain points.

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Techipedia: Tamar Weinberg

JANUARY 12, 2010

To answer some questions, Industry connections are those I know through the search industry (primarily) but I have not yet met in person. Industry colleagues are those I have met in person (typically in a casual atmosphere or at conferences). LinkedIn is a industry tool. It comes with my social media maturity , I suppose.

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Social Media Strategery

JANUARY 27, 2010

Submit an announcement If you know folks that are moving up in the #gov20 industry, fill out this form. Image Courtesy of Flickr User Ben Zvan. Maybe Coach Wristlet is the style, quality of stitching, or the softness of the leather that the company is renown for. Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0

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Laurel Papworth

OCTOBER 8, 2012

I’m a social media strategist that blogs about social media and online communities so I find it frustrating when I am sent a PDF attachment on an email with a traditional media press release using agency created content, professional film crews employed to do the traditional campaign filming and ditto with professional musicians.

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Waxing UnLyrical

JANUARY 27, 2011

Image: JKönig via Flickr, CC 2.0 Image: Andy Field (Hubmedia) via Flickr, CC 2.0 Image: marissaorton via Flickr, CC 2.0 Assume your press release is as fascinating as the State of the Union speech. I hate to break it to you, but your press release is not. Image: Leo Reynolds via Flickr, CC 2.0

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Class Press Release Flickr Comments 279

Convince & Convert

NOVEMBER 1, 2011

Flickr, going back to FriendFeed and Plurk and things that we don’t necessarily use now. So I think to some degree, the industry is wiring itself for distraction, because we keep creating new stuff and new stuff and new stuff. And I started a company in 1999 developed around simply influencer identification and engagement.

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Writtent Blog

DECEMBER 18, 2023

Many of them help you create micro-content, or smaller bits of content that can compete on the same level as the content put out by bigger companies. Talk about current news, trends, and events in your industry in your blog posts, tweets, social updates, press releases, and more. Curate and comment on the best content.

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Webbiquity SMM

JANUARY 19, 2011

But fundamentally, 1) there are now far more online venues than just your website or blog where you and/or your company be found (social media pages and profiles, articles, videos, etc.), Why B2B Marketers Should Leverage Flickr by Search Engine Land. and how to leverage Flickr through blogs, articles, Facebook and other tools.

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Tips Press Release Reputation B2B 179

Social Media Strategery

SEPTEMBER 18, 2011

Image Courtesy of Flickr user cgallent. But social media has forced some changes to the advertising industry, whether the old-school likes it or not. When it comes to your company, I’m more likely to trust, well, anyone , other than you. Public Relations vs. Advertising. Earned media vs. Paid media. What offers better ROI?

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Advertising Social Media Press Release Airlines 111

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

As someone who does public relations for companies, I’m sure you carefully pick your bloggers for the pitch. They’re tasked with contacting bloggers about different initiatives, sending out story ideas and “press releases&# (hopefully with a social component, since those are preferred by many bloggers).

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Blogger Press Release Advertising Review 177

Social Media Marketing

JULY 10, 2013

Industry Viewing habits of television continue to change: 19% of TV homes are now broadcast-only (up from15% just two years ago) , meaning that homes are dropping cable subscriptions. The 10 most innovative companies in Asia (according to Forbes) include online/mobile/social powerhouses Baidu, Rakuten and Tencent Holdings.

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Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Build a Social Media Cheat Sheet in Any Topic (ReadWriteWeb): Marshall Kirkpatrick writes an amazing guide on how you can find thought leaders in any industry. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Read this Mashable guide. Share This or Else!

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Techipedia: Tamar Weinberg

JANUARY 5, 2011

I’m sure you’ll have a year (or more) of reading to do, but I know it’s worth it to empower you with all this great content that has been written by our industry peers. Preparing a Social Readiness Gameplan in Seven Steps (Logic+Emotion): How can companies adequately prepare for social media monitoring and marketing?

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Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

A good example of this is a recent post on blog lengths in certain industries by Glen Allsopp, who recently guest posted here. By looking at the standard lengths of blogs in certain industries, new bloggers can get a feel for blog word counts that are successful and that which may not be as helpful to grow a new blog.

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Blogosphere Blogger Comments Tips 278

Webbiquity SMM

JUNE 8, 2011

Almost every PR pro over a certain age remembers press kits–actual physical folders stuffed with a company’s recent press releases, management bios, a corporate fact sheet, a few case studies, and maybe an article reprint or two. Links to news releases (current year and archive of past years).

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Waxing UnLyrical

SEPTEMBER 14, 2010

We in the PR industry have done a poor job of defining and promoting what we do. The term “PR” has become synonymous with “press releases” (easy enough to understand why), “buzz,” “publicity,” and “spin.” Image: marcelinoportfolio ‘s Flickr stream, CC 2.0 Image: Loozrboy ‘s Flickr stream, CC 2.0

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Press Release Class Industry Comments 266

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. The difference is that it’s virtual. What are the challenges? Rand explains all.

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Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

MARCH 24, 2010

For example, I write a lot about AOL, and after the recent layoffs, I wrote how the entire mobile advertising team took a voluntary buyout and quit the company. Now, a couple weeks later, a PR rep came to me and said, hey a lot of those people are joining this one company (that I rep), would you like to learn more? …and so on.

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Bare Feet Studios

DECEMBER 13, 2008

And a critic of the auto industry as well. You can blame Carter (as one retired auto exec recently did in private conversations) or you can look at a history of missed opportunities in the auto industry, as NY Times columnist Tom Friedman recently did. The arrogance and insularity of Detroit; a long-standing issue in the car industry.

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