Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. By integrating the cognitive capabilities of AI with understanding big data, intelligent automation helps with predicting outcomes so companies can proactively improve processes.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Sprout Social

JANUARY 11, 2024

It all depends on your company’s priorities and the scope of the service you offer. The thing is, customer service software is a must-have for modern companies. The thing is, customer service software is a must-have for modern companies. This includes sentiment analysis, unsatisfactory responses and your top reps.

Software 86

Software Tools Knowledge Base Hubspot 86

Harp Interactive

AUGUST 3, 2010

I am sure many of you have similar concerns regarding hiring a company for your social media and SEO needs. Even before the interview you must conduct detailed background research and check the company/consultant’s profiles on popular social media platforms. Check their credentials and the company’s search engine standing for keywords.

Questions 313

Questions Company Social Media Real Estate 313

Later

AUGUST 10, 2020

While they might not always be obvious, there are tons of great Instagram features for small businesses that can help you grow online. Whether you want to strengthen your community, build brand awareness, or even make e-commerce sales, there’s an Instagram feature to help you achieve your goals. Ready to get started? Link in Bio.

Small Business 103

Small Business Features Instagram Badge 103

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Hootsuite

DECEMBER 12, 2023

Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers. But how do you know if your content is enhancing what people think about your company?

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. For example, alcoholic beverage company Diageo uses AI to get real-time forecasts of customer demand, commodity prices and creditor payments.

Sentiment 105

Sentiment Analysis Patterns Price 105

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. Check out how the Atlanta Hawks use Sprout’s Tagging feature for this very purpose.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Data can range from demographic information, such as age and gender, to user behavior, sentiment analysis, trends, and more. New to data analysis?

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

OCTOBER 19, 2023

Reputation monitoring software to try What features to look for in a reputation management software What is online reputation monitoring? This feedback can identify customer sentiment (positive or negative), trends and more. This is where something like social media sentiment analysis can really save the day.

Reputation 97

Reputation Sentiment Analysis Notification 97

Sprout Social

NOVEMBER 30, 2023

There are probably other companies that do the same thing. For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. For example, a Google search for “makeup brands” highlights a few of the world’s leading makeup companies.

Analysis 106

Analysis Sentiment Marketing How To 106

Sprout Social

MARCH 28, 2024

For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses. Track the sentiment for certain hashtags A solid social media strategy also tracks how people feel about the content you’re putting out. Of course, hashtags are just one feature that can affect content performance.

Hashtag 103

Hashtag Analytics LinkedIn Content 103

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

MAY 31, 2023

With AI, communications teams can gain a deeper understanding of the customer’s mind through social media sentiment analysis. Sentiment analysis tools use machine learning to gather information about consumer attitudes and assess their emotional state. Now, we’re changing our processes to accommodate state law.

Sentiment 123

Sentiment Press Release Analysis Team 123

Webbiquity SMM

NOVEMBER 8, 2022

When an unknown variable is introduced, people are likely to take action depending on the sentiments of the majority. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. They also seek reviews of your offerings and company from impartial sources.

comScore 299

comScore Marketing Case Study Review 299

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. Or, you might find their customers are asking for a new feature. You could add that feature into your product before they do to steal their subscriptions. What are they posting on social media?

Sentiment 97

Sentiment Metrics Analysis Trends 97

Sprout Social

OCTOBER 19, 2023

The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Oktopost

MARCH 7, 2022

Social monitoring is the act of collecting the data centered around your brand, company, and products. Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it. Sentiment Analysis. Social listening, however, is what puts that data into perspective.

B2B 155

B2B Sentiment Analysis Reputation 155

Oktopost

MARCH 20, 2022

With a Query set up around your brand name, Oktopost will grasp the number and sentiment of social mentions as well as the media coverage across news and blogs, while also giving you a location breakdown and the most used words mentioned in connection with your brand. Tracking customer conversations, industry trends, and influencers.

Conversation 118

Conversation Sentiment B2B Module 118

Keyhole.co

DECEMBER 15, 2023

According to user reviews , limitations on the mentions feature and restrictions for keywords are some issues the platform faces. With comprehensive features like profile analytics, influencer tracking, geo-location, and keyword filters, Keyhole helps brands maximize their social media pull.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? For example, if you’re the CEO of a new startup company, you might be looking to generate leads to market free trials. In this case, you might consider tracking engagement metrics, brand sentiment, and conversions.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Sprout Social

JANUARY 9, 2024

According to Salesforce’s State of the Connected Consumer report , 73% of consumers expect companies to understand their unique needs and expectations. For example, Sprout’s sentiment analysis features analyze incoming messages and classify customer sentiment toward your brand keywords as positive, negative or neutral.

Social Media 125

Social Media Sentiment Data Team 125

Sprout Social

FEBRUARY 8, 2024

Comparing your product to your competition highlights areas to improve whether it’s adding additional features or using better quality materials. With Sprout, you can also conduct sentiment analysis to compare how people feel about your brand vs. your competitors. You can also consider replacement competitors.

Comparison 110

Comparison Analysis How To Sentiment 110

Keyhole.co

NOVEMBER 17, 2023

The company also put out a public apology via its social media platforms and announced that it would be reviewing its policies and conducting racial sensitivity training for employees. How did the company do this? The company responded right away and made it their business to fix the issue for the passenger.

Examples 59

Examples Brands Sentiment Reputation 59

BeingOptimist

MAY 17, 2023

This article discusses the significant role of AI in optimizing auto-dialing campaigns , focusing on its benefits, key features, implementation considerations, and future trends. AI-Powered Features in Auto Dialing Campaigns AI-driven auto-dialing campaigns leverage advanced features to enhance performance and effectiveness.

Campaign 75

Campaign Sentiment Privacy Analysis 75

Keyhole.co

DECEMBER 13, 2023

Mention: A quick overview Mention offers a suite of features to help brands monitor relevant online discussions, listen to and capture information from posts, and publish posts to social platforms. But if you’re looking for Mention alternatives tailored to your specific budget and offering different features, you’ve come to the right place.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

AUGUST 28, 2023

Companies are investing in these tools to get more out of their efforts. According to our 2023 State of Social Media Report , 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts.

Team 88

Team Tools Marketing Hubspot 88

Sprout Social

JANUARY 23, 2024

In cases where traditional channels are hyper-saturated, go where other companies like yours aren’t, even if it means trying something unexpected. In the first week of 2024, Calvin Klein unveiled a campaign featuring the popular actor in their iconic underwear. million views at time of this article publishing.

Report 111

Report Brands Library Sentiment 111

Keyhole.co

JANUARY 15, 2024

It’s easier than ever to call out individuals and companies for shady behaviors. Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand. There is a wide range of solutions, each with its own features and scope.

Sentiment 52

Sentiment How To Reputation Analysis 52

Keyhole.co

NOVEMBER 7, 2023

This feature empowers you to spot and swiftly engage with emerging industry trends, making sure your brand stays ahead and connected within your niche. Image Source Analytics from Keynote’s social listening feature is vital in this quest. These insights are supported by high engagement and positive sentiments.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Convince & Convert

NOVEMBER 30, 2023

I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. What types of special offers and product features are being discussed on social media? Awario: Position your brand better What engages your social media best?

Advertising 105

Advertising Social Media Strategy Tools 105

Sprout Social

JANUARY 10, 2024

Mishandling complaints could harm your company even more than the complaint itself. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints.

Reputation 106

Reputation System Brands Knowledge Base 106

Sprout Social

MAY 11, 2023

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. These features allow you to choose the level of control over where your ad appears.

Reputation 131

Reputation Tools Brands How To 131

Keyhole.co

JULY 20, 2023

Like every free tool out there, Google Alerts lack loads of intuitive features. One of the main reasons to explore Google Alerts alternatives is to gain access to more advanced features. Although Google Alerts is a fairly-easy tool, it doesn’t offer some of the more advanced features. However, is this totally dependable?

Industry 52

Industry News Google Brands 52

Social Media Strategies Summit

FEBRUARY 24, 2021

The company signed up seven million new Facebook fans, 500,000 new Twitter followers, and 800,000 new Instagram followers in a year. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Demonstrating this, software company Cloudera relies on social media listening to gauge audience sentiment. The result?

Social Media 147

Social Media Strategy Sentiment Marketing 147

Sprout Social

MARCH 30, 2023

Rather, it’s indicative of a tectonic shift in how companies design software, how businesses invest in technology and how individual users devote their time and energy. In this time, software companies developed tools in-house to automate the process of gleaning insights from massive datasets or to better personalize experiences.

Software 120

Software Training Energy Team 120

Sprout Social

JANUARY 21, 2021

Consider how younger consumers are increasingly interested in companies that market around activism and social justice. Heck, look no further than how hard some companies had to pivot during COVID-19. On the flip side, companies that ignored it were rightfully criticized for being tone-deaf.

Sentiment 135

Sentiment How To Marketing Analysis 135