SocMed Sean

FEBRUARY 10, 2022

As a result, many businesses have taken to Instagram to market their companies. As of 2018, 71% of US businesses reported they use Instagram for marketing. In addition, over 80% of companies view engagement on the platform as their most important metric. Can Instagram be effective for marketers?

Instagram 162

Instagram Strategy Marketing Metrics 162

Social Media Strategies Summit

AUGUST 28, 2019

Today’s marketers are all looking for new ways to find and attract their ideal audience. But in the fast-paced and ever-evolving digital marketing landscape, it’s getting harder and harder to reach your people and get results. Enter AI in marketing. What is artificial intelligence marketing? Examples of AI in Marketing.

Examples 200

Examples Marketing Retail Automotive 200

Hootsuite

APRIL 26, 2023

Ask any marketer what they wish their superpower was, and they would tell you: “To read minds.” To know exactly what people want is a marketer’s dream. Having accurate, insightful information gives you the chance to deliver the best products, write the best messages, and build engagement and customer loyalty.

Research 123

Research Social Media HootSuite Marketing 123

Koka Sexton

NOVEMBER 9, 2022

Demand generation is a marketing strategy that helps companies to generate awareness, interest, and sales leads. Demand generation is an essential part of any business’s marketing strategy. But with so many companies jumping onto the bandwagon, it can be difficult to know what works for your business. A/B testing.

Marketing 92

Marketing Tourism Loyalty Organization 92

Sprout Social

NOVEMBER 12, 2023

Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. Brand collaborations, especially co-marketing , are a win-win for your brand reputation. Influencer marketing campaigns are common brand collaborations. For example, e.l.f.

Collaboration 112

Collaboration Brands Fashion Sports 112

Keyhole.co

JANUARY 26, 2024

Less than 5 years later, the brand is worth USD 4 billion and is one of the most widely recognized and sought-after fashion brands. Skims’ content marketing strategy uses the same genius, leading to its top position. So, with some market research and targeted campaigns, Skims is all set to make a mark in men’s sportswear.

Influencer 59

Influencer Social Media Strategy Marketing 59

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Metrics 100

Metrics Influencer Marketing Survey 100

Sprout Social

SEPTEMBER 26, 2023

The emergence of artificial intelligence ( AI) in marketing is no exception. Most companies were uncertain of the groundbreaking tech—concerned about data security and compliance requirements. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency.

Policies 109

Policies Marketing How To Guidelines 109

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide.

Strategy 118

Strategy Facebook Marketing FAQ 118

Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Who they are: Byte/Dept is a marketing technology agency based in London, New York and Berlin. Byte was acquired by Dept in February 2021.

Case Study 114

Case Study Marketing Directory Retail 114

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

SMS 108

SMS Strategy Marketing How To 108

The Realtime Report

FEBRUARY 17, 2019

Finding Marketing Inspiration. Despite having successful marketing campaigns in the past, it could still be challenging for you to come up with a new one. When you do not see anything that inspires you, it is impossible to have a strong marketing campaign. These are some ways to help you succeed in marketing.

Marketing 120

Marketing Comparison Compete Campaign 120

Webbiquity SMM

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). If they ever paid attention.

B2B 154

B2B Research Twitter Marketing 154

Waxing UnLyrical

AUGUST 15, 2019

During the last couple of years, several trends have impacted the way businesses carry out social media marketing. Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. On the other hand, 22% of companies choose to feature an inside look. Bottom Line.

Instagram 157

Instagram Airlines Loyalty Marketing 157

Sprout Social

APRIL 21, 2020

In the words of our favorite Project Runway hosts: “In fashion, one day you’re in and the next you’re out.” While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. View this post on Instagram. ????Research

Retail 104

Retail Trends Fashion Marketing 104

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever. However, understanding how to leverage X for marketing purposes is more complex than it might seem. The noise can quickly overwhelm you.

Strategy 52

Strategy Twitter Tips Marketing 52

Keyhole.co

DECEMBER 17, 2020

You probably started hearing how Instagram Influencer Marketing was all the rage a few years ago and rolled your eyes. Despite your eye-roll, it didn’t go away and influencer marketing became more prevalent. It’s no wonder influencer marketing has been one of the biggest buzzwords in digital marketing for the past few years.

Influencer 128

Influencer Campaign Instagram Data 128

Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? As creators continue to dominate the platform, brands need to know how Instagram influencer marketing works. What is Instagram influencer marketing, anyway? Brands partner with creators to promote products and then compensate those creators for their efforts.

Influencer 111

Influencer Instagram Brands Marketing 111

Socialmedia.biz

DECEMBER 12, 2020

The business world has recognized the increasing influence of these platforms, with more and more companies using them to grow their reputation. One of the most effective methods of highlighting your goods and services to potential clients is through online marketing. Growing your customer base . Providing current information .

Social Media 185

Social Media Brands Instant Messaging Upcoming 185

Buffer Social

MAY 23, 2022

If you’re considering sending a weekly newsletter for your company or dipping your toes into email marketing, these eight small businesses offer great examples of high-quality email content. According to Mapp Digital’s email marketing report from 2016,   40.7

Small Business 94

Small Business Newsletter Marketing Survey 94

Buzz Marketing for Technology

NOVEMBER 21, 2012

Business and consumer brands have traditionally approached marketing from two totally different vantage points. And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase. 2) Start testing, seriously. 2) Start testing, seriously.

B2B 252

B2B Marketing Case Study Buy 252

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. onlineoptimism.

Examples 142

Examples Campaign Tips UGC 142

Social Media Strategies Summit

SEPTEMBER 9, 2022

So it’s hardly surprising that marketers are waking up to the possibilities of NFTs. Coca-Cola: Align NFTs With Your Wider Marketing. Any time a shiny new toy comes along, marketers often feel they should use it in their campaigns. Any time a shiny new toy comes along, marketers often feel they should use it in their campaigns.

Examples 177

Examples Brands Avatar Authentication 177

yMarketingMatters

MAY 22, 2016

Simply put, inbound marketing is creating and sharing useful, compelling and fanstastic content with potential and established clients. Both established and new customers become part of your company’s journey, sort of a VIP, behind the scenes pass. Now that’s marketing people can get involved with. Inbound equals interactive.

Marketing 157

Marketing Survey Discount Loyalty 157

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics. 93% of companies have acquired new customer(s) via social media video.

Statistics 142

Statistics Social Media Video Marketing 142

Keyhole.co

MARCH 28, 2023

Influencer marketing is that new kid on the block who has become extremely popular and for all the right reasons. With content marketing as its father and social media marketing as its mother, influencer marketing turns out to be a game-changer. Source Let’s define what this marketing phenomenon means, shall we?

Influencer 52

Influencer Strategy Marketing Collaboration 52

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. We spoke with three B2B marketers who are experimenting with and finding success on TikTok.

B2B 136

B2B Brands Marketing How To 136

Sprout Social

JULY 8, 2021

Does affiliate marketing make sense for you and your business? Let’s be clear, though: affiliate marketing isn’t some sort of get-rich-quick scheme. What is affiliate marketing, anyway? Despite the jargon, the concept here is pretty simple, especially if you’re familiar with influencer marketing.

Affiliate marketing 134

Affiliate marketing Affiliate network Marketing Blogger 134

Laurel Papworth

JANUARY 12, 2023

How can NFTs be used in Metaverse Marketing campaigns for Australian wine and spirits? LECTURE: Laurel Papworth Metaverse Marketing of Wine and Spirits in Australia. So today’s story is about Agave spirits from Top Shelf, which is an Australian company. And so it’s a little bit like a fashion label.

Campaign 59

Campaign Geotagging Marketing Press Release 59

The Realtime Report

MAY 1, 2017

Useful Ways A Blog Can Get Your Company Noticed. From fashion to cookery, there is a topic for just about everything, and if you use social media, you will see how many people are posting on their blog. Running a blog is a great way for a business to interact with its customers, while informing them about new products and services.

Company 70

Company Fashion Forums Blogger 70

Buzz Marketing for Technology

JANUARY 3, 2018

Fashions change. . Anyone who claims that business is all about logic and data needs to get a reality-check; Marketers are perhaps the worst offenders here, much to their detriment. Of late, Marketers have suffered from a deep alienation from the real essences of their profession and we hope that 2018 will usher in a return to sanity.

ROI 87

ROI Marketing Fashion Real Estate 87

agora pulse

JULY 22, 2020

If you’re asking fans to invest in a product or service, then partnering with someone they are familiar with will establish trust. A live collaboration can add something different to your usual marketing mix. In this article, I’ve rounded up my marketing agency’s favorite examples of Instagram live collaborations.

Collaboration 140

Collaboration Examples Instagram Tips 140

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy. Set goals for video marketing.

Video 144

Video Social Media Strategy Film 144

Sprout Social

DECEMBER 14, 2022

Once companies finally understand what the metaverse is , how can they stand out among the many multiverses of metaverses (try saying that two times fast)? Top brands use these technologies to carry out phygital marketing. Phygital marketing combines digital and physical tactics to curate unique experiences for consumers.

Industry 111

Industry Examples Real Estate Brands 111

Social Media Strategies Summit

MAY 19, 2022

Consistent content is a challenge for many social media marketers. It shouldn’t go overboard attempting to sell a product or service. Should your content marketing efforts focus on creating original content, or can you mix in curated content? Creating Social Media Content Vs. Creating Social Media Content Vs. Finding It.

Social Media 264

Social Media Content UGC Curation 264

Social Media Strategies Summit

APRIL 8, 2021

What’s more, its parent company also owns three of the other four platforms to appear in the top five, including Facebook, WhatsApp, and Facebook Messenger. The viral video platform burst out of nowhere to become one of the hottest properties in social media marketing, and it’s having a marked impact on Instagram. Image source.

Instagram 233

Instagram Brands Real Estate Remix 233

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. That’s more than 4.6 Another 26.3%

Retail 104

Retail Social Media Brands Tips 104