Buzz Marketing for Technology

JUNE 27, 2008

White Papers. Get Emerging Tech via: Mobile. “Combining massive quantities of data, insights into human psychology, and machine learning can help manage surprising events, says Eric Horvitz.&# Sponsored White Papers, Webcasts, and Downloads. New mobility solutions at the Cisco Mobility Resource Center.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Hootsuite

SEPTEMBER 16, 2022

Slush used JennyBot, a customer service chatbot, for a 20,000 person event in Helsinki. JennyBot was available on Slush’s website and mobile app. freed up event staff from repetitive tasks. As a result, the company counts 17,000 employees globally, with stores in over 40 countries. Source: Acquire White Paper.

Examples 96

Examples FAQ Insurance Retail 96

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. This, they hope, keeps it authentic.

Authentication 137

Authentication Nielsen How To Case Study 137

Buzz Marketing for Technology

JUNE 27, 2008

s companies can use technology to place users in control of information, and is home to ongoing discussion about the user revolution and Enterprise 2.0 event announcements. Mobile Messaging 2.0. Mobile Phones. FAST White Paper. Find out more and download the paper today. Upcoming Event.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Buzz Marketing for Technology

JUNE 27, 2008

Wireless & Mobile. White Papers. t always found a lot of success, particularly for companies where Outlook isnâ??t Patch Management. Applications. Collaboration. JavaWorld.com. LinuxWorld.com. Middleware. Data Center. Storage Mgmt. Utility Computing. Virtualization. Small Business Networking. Collaboration.

Meeting 100

Meeting Sharepoint Wireless Microsoft 100

Laurel Papworth

MAY 8, 2010

An exit event pre-shutdown. Radar was born a short time later, and focused on delivering a real-time, mobile stream of pictures and conversation shared by you and your friends on any phone… long before the iPhone made this a far easier experience to develop. An exit event pre-shutdown. Clear timetable of steps to shutdown.

Sites 81

Sites Social Media Social Networking Mobile 81

Jeff Esposito

APRIL 17, 2012

For the individual employee, LinkedIn provides an opportunity to share professional experiences; work endorsements; upcoming events or travel destinations; accolades; projects and insights. Individuals can post and promote presentations, videos, white papers and news releases or links to relevant news stories.

LinkedIn 51

LinkedIn Wikipedia Aggregator Groups 51

Laurel Papworth

MAY 14, 2010

By the way, only a totally evil company would ask the public for their ideas and then not even read them. Australia Event: Social Networks and P.R. (9). White Paper: Social Networking Primed To Go Mobile (0). People like to feel consulted, as if they are working together to solve a catastrophe facing the world.

Crowdsourcing 94

Crowdsourcing Social Media Social Networking Project 94

Hootsuite

JULY 25, 2023

Summarize this white paper into bullet points for an Instagram caption [INSERT WHITEPAPER]. Generate four possible titles and descriptions for an Instagram post about our company’s brand values, those are [INSERT VALUES]. Write a script for an explainer video about our company’s products and services.

Marketing 90

Marketing Upcoming HootSuite Campaign 90

SalesChoice

JANUARY 12, 2017

In other words, 70% of B2B Sales professional time is spent in administrative overhead, (responding to emails, in putting data into administrative systems, contact management, customer relationship systems, billing and inventory management systems, internal meetings, answering /returning mobile calls, responding to text messages, etc.).

B2B 22

B2B Analytics Data Patterns 22

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Writtent Blog

DECEMBER 18, 2023

Many of them help you create micro-content, or smaller bits of content that can compete on the same level as the content put out by bigger companies. Every year, more and more consumers access your content on their mobile devices. Is your website easy for your mobile visitors to read, navigate, and share? Hot trends 6.

Tips 98

Tips Content Press Release Marketing 98

Hootsuite

JULY 24, 2019

The call-to-action button uses low-commitment text (“View Event”) to encourage clicks. The ad points to a Facebook Event, so it does triple-duty: (1) Those interested in the event itself can RSVP. (2) 3) Since LEGO’s Facebook Page is linked as the host of the event, the event page can also bring in new Facebook followers.

Examples 112

Examples Campaign Facebook UGC 112

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Are you involved in setting the direction for your companys IT budget or strategy? s anyone under 30 working in your company, youâ??ve Marc Prensky coined this term in 2001, in a paper titled, â??Digital Few companies are prepared to deal with these issues in any comprehensive way.

Wireless 100

Wireless RFP Web 2.0 Microsoft 100

Oktopost

JUNE 9, 2020

Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. What is Employee Advocacy.

B2B 144

B2B Survey ROI Metrics 144

Social Media Marketing

NOVEMBER 29, 2012

It could be your corporate website, a Facebook page, recipients of a white paper or email, viewers of a video, etc. About a year and a half ago, Mashable took a look at a handful of leaders in content marketing ( How 3 Companies Took Content Marketing to the Next Level ), highlighting Mint.com, HubSpot and American Express.

Content 167

Content Hubspot Mobile Team 167

Convince & Convert

FEBRUARY 15, 2012

Bricks are larger content productions such as research reports, events, white papers, video series, mobile apps, etc. law firms, insurance companies, some medical facilities, etc.) Defining Bricks & Feathers. Content Life Span. Bricks, on the other hand, are typically more involved. Opportunity Cost.

Content 151

Content Marketing Insurance Metrics 151

Convince & Convert

JULY 13, 2012

Read on for insights from Shawn and Eric’s Social Media Stat of the Week ( this week : are corporate crises isolated events or do they affect a brand for eternity?). Jay : As always, want to thank our sponsors of the show, Eric’s company, data driven, results focused, social media management company Argyle Social.

Banking 113

Banking Mobile Team Social Media 113

Webbiquity SMM

APRIL 23, 2013

Disruptive as it is, this philosophical shift has spread widely and quickly: according to recent research , “86 percent of companies serving consumers and 92 percent of ‘business to business’ companies now use content marketing.” Seeking Marketing Alpha by Propel Growth Blog. ’ Yawn.

Content 223

Content Tips Marketing B2B 223

Writtent Blog

JULY 18, 2013

93% of communication is nonverbal, and nearly half of consumers consider a website’s visual elements the most important factor in determining the credibility of a company. Kozlowski is an expert on emerging platforms and the sorts of major cultural shifts which change the way consumers connect with companies. Sure, events still work.

Content 95

Content Marketing Meme Hubspot 95

Webbiquity SMM

DECEMBER 19, 2017

It’s popular, easy to consume, mobile friendly, and with Facebook and now even LinkedIn pushing it, video (five votes) will continue to play an expanding role in B2B content marketing. B2B companies are increasingly making customer experience not only an area of focus but also the responsibility of the marketing function.

B2B 293

B2B Trends Analysis Marketing 293

Convince & Convert

OCTOBER 22, 2013

I interviewed 3 marketers who make large content projects work for their companies and clients to find out how to make sure to get a return on investment from Big Content: Cyrus Shepard. Our process at Moz isn’t much different than most companies. Where should companies new to big content focus? Immediate conversion events.

Strategy 150

Strategy BuzzStream Content Brands 150

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? How do marketers separate hype from reality in mobile? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. Between large and small businesses? Which explains a lot.

Statistics 226

Statistics Social Media B2B Journal 226

Buzz Marketing for Technology

JULY 6, 2008

Over the last five months it has been an incredibly boost of my own productivity, that of my team(s), the communities I belong to, and the company as a whole. When I am away, on holidays, on conference events, off sick, whatever. An illusion of productivity? On the contrary! No e-mails to process. Do you want to try me out?

Tools 100

Tools Wiki Collaboration Wireless 100

Webbiquity SMM

JANUARY 5, 2016

Writing White Papers to Establish Your Expertise by Prof KRG. White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with. Do your images inspire your readers to take action? Kenna Griffin explains how (and what not to do). Find out more in this infographic.

Content 60

Content B2B Marketing Hubspot 60

Webbiquity SMM

APRIL 8, 2014

On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. Among them: Does (the) mobile landing (or desktop) page stink?

Facebook 223

Facebook Marketing B2B Advertising 223

Sprout Social

AUGUST 4, 2021

Email lets you integrate your marketing channels and drive traffic to other customer touch points, such as social media, landing pages, blogs, and in-person events. In fact, studies show that abandoned cart emails can make your company $5.81 Boost other marketing channels. Keep customers engaged. Cart abandonment campaigns.

Campaign 98

Campaign Marketing Discount How To 98

Convince & Convert

APRIL 22, 2016

Whether it’s an invitation to an event, a promotion for a new piece of content, a free trial, or something even bigger, the idea of creating a small visual representation within your email signature is genius. Like, you got good content, you’ve got good events, you’ve got things. They include an email signature.

Campaign 60

Campaign Groups Groups Analytics 60

Hootsuite

SEPTEMBER 17, 2020

Originally called Google Adwords, the search engine company rebranded the service as Google Ads in 2018. So you might see your CPC be much lower than a huge Fortune 500 company with a big ad budget just because your advertisement was of better quality. Download our white paper on audience research for free today.

Adwords 145

Adwords Google Campaign Cost 145

Buzz Marketing for Technology

OCTOBER 7, 2008

Zones White Papers Editorial Calendar. Mobile & Wireless. Mobile & Wireless. Mobile Devices. Mobile Access. Mobile Applications & RFID. White Papers. Hes great at hammering out details one on one with other intensely focused people, often the CEOs of the companies he contracts for.

Wireless 268

Wireless Microsoft Applications Web 2.0 268

Convince & Convert

DECEMBER 30, 2015

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Company News. Your company is ever-changing. Even silly, simple news can help your customers feel a connection with your company. Company Goals. White Papers. How cool is that?!

Diagrams 60

Diagrams Posterous Eventful Template 60

Convince & Convert

SEPTEMBER 15, 2015

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Company News. Your company is ever-changing. Even silly, simple news can help your customers feel a connection with your company. Company Goals. White Papers. How cool is that?!

Types 60

Types Content Diagrams Posterous 60

Writtent Blog

FEBRUARY 20, 2014

We’ve expanded beyond your basic blogs, eBooks, and white papers to incorporate some truly groundbreaking concepts: 1. Imagine how much value you could provide to your customers by creating a center for online professional education, which could include videos, white papers, eBooks and more! In-Person Events.

Content 104

Content Marketing Screencast Tumblr 104

Webbiquity SMM

NOVEMBER 28, 2011

companies now use social media for marketing (though the figure varies widely based on size of company)? companies now use social media for marketing. 22% of Fortune 500 companies have a public-facing blog that has at least one post in the past 12 months. .” 500 companies. Or that 73% of U.S. And 73% of U.S.

Statistics 219

Statistics Research Social Media B2B 219