Sprout Social

OCTOBER 19, 2023

The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Sprout Social

FEBRUARY 8, 2024

With Sprout, you can also conduct sentiment analysis to compare how people feel about your brand vs. your competitors. SEO competitors—businesses that outrank you in search engine results—can also be indirect competitors. Emerging competitors are companies that just entered the market and have the potential to disrupt the industry.

Comparison 110

Comparison Analysis How To Sentiment 110

Buzz Marketing for Technology

NOVEMBER 17, 2011

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. A few things: I believe the problems in this space are not just smart Engineering problems. We are an engine!

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. Or, competitive monitoring could reveal your competitor is ranking on search engines for several high-volume keywords related to your niche. What are they posting on social media? You need to know it all.

Sentiment 97

Sentiment Metrics Analysis Trends 97

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight.

Social Media 75

Social Media Banking Brands Sentiment 75

Sprout Social

AUGUST 28, 2023

Companies are investing in these tools to get more out of their efforts. According to our 2023 State of Social Media Report , 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts.

Team 88

Team Tools Marketing Hubspot 88

Webbiquity SMM

JANUARY 31, 2019

The alignment between your social media campaign and your brand / company goals and stated values. Without such a strategy, your company could very well be reaching the wrong people or posting about the wrong topics. Your company’s reputation is can be significantly impacted by its social media presence. Conclusion.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Keyhole.co

FEBRUARY 3, 2024

Try to jot down the metrics of individual companies as well as take an average to see what the industry standard for market presence looks like. Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. How is the share of voice calculated for search engine optimization (SEO)?

Social Media 59

Social Media How To Metrics Sentiment 59

Oktopost

APRIL 11, 2022

Monitoring and analyzing the strategies of other companies in your niche will help you identify room for improvement and optimize your own strategies. Along with shoring up weaknesses, you also need to expand on your existing advantages so that other companies don’t catch up to what you’re doing. ? Identify your competitors.

Analysis 118

Analysis Price Influencer Sentiment 118

Oktopost

DECEMBER 5, 2022

The search engine recognizes that it’s easy for website owners to place these links, thus downgrading their value. That’s why you can optimize not only your website for search engines, but social media pages as well. The most straightforward way to get a new website ranked high by the search engine is to build backlinks.

SEO 115

SEO Social Media Reputation Real Estate 115

Sprout Social

NOVEMBER 2, 2023

A customer journey map is a visual representation of each point of interaction your customers have with your company. Tools like Sprout Social use AI-driven sentiment analysis to dig into social listening data to give you insights on what people think about your brand. The interactions may or may not involve your company.

Examples 104

Examples Template Templates How To 104

Waxing UnLyrical

JANUARY 24, 2013

Kingsford worked with Marketwire’s engineering team to develop a script that identified people who tweeted the words “please,” thank you” and “thanks” most frequently in 2012. The algorithm also accounted for people with positive sentiment scores and those who avoided “foul” language. was “powered” by Canada’s Christmas spirit.

Data 230

Data Sysomos Sentiment Analytics 230

Sprout Social

DECEMBER 29, 2022

When a brand takes a stance that consumers align with, 36% of customers said they’ll purchase more from that company. Meet #Yardrunners 2021: former student-athletes turned pharmacists, entertainers, engineers, entrepreneurs, and the world’s next leaders coming out of Historically Black Colleges and Universities. Social listening.

Reputation 90

Reputation Sentiment Loyalty Nielsen 90

Oktopost

SEPTEMBER 21, 2020

Another person is making negative comments about your company. It’s not only about knowing what needs and sentiments your prospects are expressing online, either. Granular sentiment analysis. Employee satisfaction and sentiment tracking. Which can, in turn, impact how your prospects perceive you.

B2B 89

B2B Marketing Sentiment Influencer 89

Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. A key part of conducting B2B market research for your company includes creating buyer personas. What is B2B SEO?

B2B 125

B2B SEO Travel Hubspot 125

Buzz Marketing for Technology

JUNE 10, 2015

This webinar was sponsored by Synthesio and featured Brian Melinat (@ brianmelinat ) Director of Marketing Analytics within Dell, Kristine Vick (@ kristinevick ) Principal in the Digital and Content team at SAS, and Ben Lapidus (@ benlapidus ) Senior Sales Engineer at Synthesio. Plot your social media sentiment against your NPS scores.

ROI 100

ROI Platform Storify Sentiment 100

Laurel Papworth

JULY 17, 2023

It can assess what customers are saying including with the sentiment AI, and I guess training the model on your standard operating procedures for newbies, for onboarding of new staff. We specifically look at the impact on IT&T, development and engineering. For More information: Please go to AgileAus23 website.

API 52

API Case Study Training Conference 52

Postcron

DECEMBER 30, 2013

SEO means: Search Engine Optimization. I must admit that some years ago the first time I heard that word I wasn’t sure if they were talking about the CEO of a company or what… Really. The algorithm of the search engine takes into consideration the relevance and popularity of the content (among other dozens of variables).

Engineering 52

Engineering SEO URL WordPress 52

Harp Interactive

DECEMBER 1, 2009

If you have a website that depends on traffic from search engines then your reputation is vulnerable to external forces. It focuses on systematically dealing with the threat of negative websites and devising long-term solutions to protect companies against keyword predators. Create sub domains, blogs, media channels (.TV);

Reputation 249

Reputation Directory Press Release Real Estate 249

Sprout Social

OCTOBER 31, 2023

AI prompt engineering depends heavily on natural language processing (NLP). Sentiment mining algorithms analyze the processed information and detect the tone to match the intent of the user. How do AI prompts work? AI writing prompts need to be very specific and contain all the essential elements required to elicit an optimal response.

Tools 100

Tools How To Sentiment Training 100

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. A recent Cone Inc.’s As you may know already, blogging is a quantity game. Tweet This!

B2B 206

B2B Engagement Marketing Sentiment 206

Keyhole.co

OCTOBER 13, 2023

Competition is growing, so companies need to expand their workforce with new and unique talent. 49% of HR professionals say their company plans to increase the use of social media for hiring and interacting with candidates. Even so, it allows companies to explore new areas of talent. What is social media recruiting?

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Direct Marketing Observations

SEPTEMBER 30, 2014

I’ll admit I do have a bit of a hoarder in me, not to the extremes that you see on TV, but only in the sense that the things that I save have a) some sort of lifetime business value or b) a sentimental family value. For a lot of large companies and even the small ones, it’s all about measuring the impact of their efforts, right?

Sentiment 196

Sentiment ROI Company Strategy 196

Webbiquity SMM

SEPTEMBER 16, 2013

This isn’t to say that Facebook should be a central part of every company’s social strategy. Search Engine Visibility. Yes, it’s true that in the final analysis, if a marketing activity isn’t positively contributing to the bottom line, a company shouldn’t be spending time, effort or money on it.

Metrics 195

Metrics Marketing Class ROI 195

Keyhole.co

NOVEMBER 6, 2022

It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Also, you can monitor brand sentiment in real-time, and find out who your audience (demographic) is and what topics they are interested in. Price: $49 – $179 per month.

Tools 52

Tools Social Media Sentiment Price 52

Unmetric

SEPTEMBER 9, 2019

Sentiment analysis helps you identify how a certain brand or post is perceived by people. By applying sentiment analysis on your competitor’s profile you can, to a certain degree, get an idea of how people had reacted to a competitor’s campaign and in turn borrow ideas from them to tweak yours. Now, how cool is that?

Tools 85

Tools Hitwise Analysis Price 85

Webbiquity SMM

APRIL 11, 2011

The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. Put another way, it’s the opposite of search engine marketing (smart companies use both).

Metrics 176

Metrics Social Media Adwords ROI 176

Webbiquity SMM

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Search engine marketing (SEM) isn’t used very often, but it’s extremely effective.” Think of marketing as the hub. They circle simultaneously.”.

Review 186

Review Marketing Metrics Meeting 186

Webbiquity SMM

OCTOBER 13, 2010

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. This tool is fast, easy to use, and offers a useful set of filters for finding mentions of a company or topic in specific types of social interaction (e.g.

SM2 202

SM2 Vocus Alterian Radian6 202

Oktopost

JANUARY 12, 2021

Surprisingly, for many companies, the answer is often no. . While B2C companies’ average CX scores range from 65% to 85%, their B2B counterparts usually manage less than 50%. These clues can narrow your results, help discern sentiment, and track changes over time. Are your support and sales staff responsive? Conclusion.

B2B 101

B2B Marketing Metrics Survey 101

Webbiquity SMM

APRIL 11, 2011

The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. Put another way, it’s the opposite of search engine marketing (smart companies use both).

Metrics 167

Metrics Social Media Adwords ROI 167

Sprout Social

SEPTEMBER 18, 2023

Company goals are the anchoring points of your marketing budget. But if the company’s cost of goods sold is not considered, the company could still lose money despite the good ROAS. However, they may not have the time to reach out to the many sites required to achieve this goal.

Marketing 132

Marketing How To Sample Samples 132

Sprout Social

OCTOBER 11, 2022

Peloton followers took to social media to applaud the company on its stance because the brand leaned into its company values in relation to the tragic events. Explore the themes and patterns of the conversation and general sentiment. This is also a strong example of getting familiar with the current conversation before posting.

Eventful 115

Eventful Social Media How To Sports 115

Sprout Social

APRIL 26, 2022

And with new data revealing that the majority of people expect CEOs to be the face of change at a company, strong executive communications are a must. Executive communications can benefit both of these elements, your comms strategy as a whole and can even boost employee morale and company visibility. Any recommendations?

Strategy 87

Strategy How To Training ROI 87

Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. Dan Beltramo is the CEO of AirPR, a data science company for communications and PR. Enter the era of Growth PR. Marketing and Communications are converging as PR is poised to evolve radically over the next decade.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Webbiquity SMM

JANUARY 24, 2011

Monitor social media discussions of your company or product in real time? Social and Alternative Search Engines. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Convert PowerPoint presentations to Flash, or into YouTube videos?

Tools 206

Tools Social Media Lithium Sysomos 206

Keyhole.co

SEPTEMBER 12, 2023

It offers a self-learning engine to discover the best content ideas in seconds. Mention Mention is another popular social listening tool with instant access to every conversation around your brand. Curata The next content discovery and curation tool on our list is Curata.

Tools 52

Tools Social Media Curata Price 52