Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If you take a look at any one of their four accounts , you’ll notice one thing: they’re not using Twitter to converse but to broadcast. If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can turn a prospective buyer into a customer.

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. 4: Online Driven Companies – Social media can be used to drive traffic to online websites. I just wish we could cookie users on Facebook and Twitter so I could track their conversions… maybe one day!

Social Media 164

Social Media Yahoo Discount Training 164

The Marketing Blog

FEBRUARY 5, 2008

Jump to Comments Imagine the cabbies playing the dual role of a ‘driver’ and a ‘product-marketer’ Recently, I had read in a blog-post that the company that sells ads on the outside of cars in London would now secretly pay money to the car drivers for product marketing. Yahoo lead me here – good for you i guess!

Web 2.0 100

Web 2.0 Startup Marketing Training 100

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Social Media is all about how effectively you build conversation and become part of an ongoing conversation. Reply Eddie Gear October 7, 2010 at 9:43 pm I can come across so many companies that do not even brand them selves in the fear of being considered as SPAM. Answers Yahoo! Trust builds with strong relationship.

Brands 236

Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Brand evangelism is a word of mouth marketing tactic in which the ardent supporters of your service or product feel so passionately about your offerings that they act as unofficial spokespeople on your company’s behalf. This is especially true as the FTC plans to police sponsored conversations.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

MAY 28, 2010

Some of us have been thrust into social media simply because the online landscape showed potential for online conversations. These are conversations, not broadcasts. Kirtsy is a social news network; there are also forums and even Yahoo! Sure, people don’t want to lose control of the conversation. Be responsive.

Social Media 278

Social Media Strategy Yahoo Communities 278

Buzz Marketing for Technology

JULY 7, 2008

That said, if you are a large company, it could take you 3-4 months just to coordinate calendars to get all the right people gathered! 8) “Participating in the conversation&# is hollow advice for a large corporation: Too many give the advice of “join the conversation&# without enough guidance behind the surface.

Communities 117

Communities Groups Groups Social Media 117

Proactive Report

DECEMBER 30, 2009

The notion of an advertiser or company producing some engaging content for the consumer in order to sell something is nothing new. But they do want to communicate with companies and brands so they can get information they want or need. The idea is to listen to online conversations and establish what interests your community.

Trends 40

Trends Brands Content Web 2.0 40

Proactive Report

DECEMBER 30, 2009

The notion of an advertiser or company producing some engaging content for the consumer in order to sell something is nothing new. But they do want to communicate with companies and brands so they can get information they want or need. The idea is to listen to online conversations and establish what interests your community.

Trends 40

Trends Brands Content Web 2.0 40

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

Publicizing a private conversation on a wall post. Using your Twitter feed as a chat room for conversations that are exclusive in nature and not as a broadcast medium. As a friend recently said to me, “I’m tired of my Twitter feed being a [private] conversation between person X, person Y, and person Z.&#

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Techipedia: Tamar Weinberg

JANUARY 28, 2010

There you have it: seven viral video characteristics that start the conversations and get the wheels turning. To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion. Answers Yahoo!

Video 236

Video Flash Mob YouTube MySpace 236

Buzz Marketing for Technology

JUNE 27, 2008

It is the younger generation that Tom mentions as possible change agents who use web 2.0 The blog, like the conference series, aims to drive and deepen conversation about how todayâ??s Web Advertising. Web Services. Yahoo Search blog. More openness to change here. opportunities and challenges. Trusted Space.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Techipedia: Tamar Weinberg

JUNE 16, 2010

It helps build loyalty, generate conversations, and it also gets you more followers if you do it right. Do your updates request for conversations? If you don’t have alerts set up to notify you of conversations involving your brand, do it now. Are you getting ROI on your investments on the social web?

Questions 277

Questions Social Media How To Postrank 277

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. This may be nothing more than a refresher course in the Captain Obvious department but even the savviest of companies is still missing the boat. A lot of big companies I try to engage with don’t want to talk back.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

MARCH 10, 2008

A lot of the focus as of late is how we as a company has grown. As a company? Lacy : When you compare Web 1.0 and Web 2.0, I think that fewer companies are as successful in the Web 2.0 And now everyone cheers ] Lacy : A lot of web companies have a hard time scaling internationally.

Web 2.0 104

Web 2.0 MySpace Applications Microsoft 104

Techipedia: Tamar Weinberg

SEPTEMBER 15, 2010

There was a hostage situation at the parent company, Discovery Communications, on the first of the month. By this point, it was evident that it was going to be difficult to reach a representative on behalf of a company about an issue that actually has some legitimacy. Today, we’re in a many-to-many relationship.

Social Media 217

Social Media Foursquare Marketing Flickr 217

Techipedia: Tamar Weinberg

JULY 21, 2009

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. How many people really want that?

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site. Answers Yahoo!

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

NOVEMBER 26, 2007

Everything is multi: multi-screens, multi-channeled, multi-conversations, and multitasking. Tagged as: media snackers , social media , web 2.0 { 6 trackbacks } Media, Mm Mm Good! I guess I shouldn’t be surprised though, misery loves company right? Answers Yahoo! Crucially, their expectations have changed.

Meme 100

Meme Digg Web 2.0 StumbleUpon 100

Techipedia: Tamar Weinberg

MAY 19, 2008

Here are three cases that were blown way out of proportion but could have been handled a lot better if the companies thought of the consequences before acting. There’s a bottom line: it’s a lot harder to sweep your mistakes under the rug, especially as a company in a world of conversing markets. Answers Yahoo!

Reputation 100

Reputation Airlines Digg MySpace 100

Buzz Marketing for Technology

JUNE 27, 2008

How to automatically store your bookmarks in Gmail (Gmail + del.icio.us + Yahoo Alerts). or Google Reader shared feed through Yahoo Alerts. Ive used Yahoo! Its not easy to just up and leave something youve used that long, but Yahoo! » More than just gmail from web-eXtremities. » Yahoo!

Bookmarklet 238

Bookmarklet Yahoo RSS Feed 238

Techipedia: Tamar Weinberg

MARCH 31, 2008

4 Jobs I’ve Had Right after college, I worked for a few months in tech support at a forex company in the Empire State Building. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! Answers Yahoo!

Meme 100

Meme Blogger StumbleUpon MySpace 100

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Despite the title of the post, having worked as the social media manager for Fortune 500 companies, and a lot of knowledge here being totally personal, I do not think of myself as an expert. Answers Yahoo! It’s something I promote all the time being in an all around IT support field. Shaw, 1856-1950 Jose G.

Social Media 229

Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Brian explains that “conversations are happening and it is up to me to either be part of them or not.&# Hotels in NYC are costly.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

JANUARY 23, 2008

His book has been the topic of conversation just about everywhere , and for good reason. Personally I am much more likely to further investigate a product/company/service that was brought to my attention indirectly than say, on a billboard or full-page magazine ad. Answers Yahoo! Blogs do just that.

Sites 101

Sites Social Media Digg Blogosphere 101

Techipedia: Tamar Weinberg

JUNE 18, 2008

Plurk introduced a comment system which helps create a conversational feel. So marking a conversation or message, to be found easily later, should be one of the first features implemented. Brightkite: Email and SMS – mobile web is definitely the wave of the future. Answers Yahoo! So there you go.

Microblogging 102

Microblogging API MySpace Yahoo 102

Techipedia: Tamar Weinberg

JANUARY 5, 2010

But more than that, Mike’s post explains that social media is really about using social channels appropriately to communicate and converse — and as an extension of that, you might just end up being able to sell something. It’s really not that hard! It just requires a small shift in mindset. So what are they to do?

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

MAY 5, 2010

After all, Facebook could eat the web. In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. I know I would.)

Facebook 279

Facebook How To Marketing URL 279

Buzz Marketing for Technology

JUNE 27, 2008

The lack of understanding between busy and burst goes beyond just the inability of the busy to see the value in using Web 2.0 Busy : Manage the hierarchy inside your company. Burst : Connect laterally outside your department and company. Let’s see how. Busy : Show your face during all standard working hours.

Wiki 247

Wiki Web 2.0 RSS Products 247

Techipedia: Tamar Weinberg

JULY 15, 2010

They’re designed to be chatty – as if you were having a conversation with a friend. As my company builds out our first blog- there are great tips in here, thank you. In the long run, you can achieve phenomenal readership and conversion. Answers Yahoo! Reply Shana July 15, 2010 at 2:47 pm GREAT POST!

Blogger 250

Blogger Engineering Flickr SEO 250

Convince & Convert

JULY 20, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. It’s the same company that did the net promoter scores that kind of come up with a social media score that’s kind of parallel to that.

Digg 113

Digg Communities MySpace YouTube 113

Techipedia: Tamar Weinberg

JULY 7, 2010

Meanwhile, I’ve been working on building out a social media strategic plan for a really interesting company. Essentially, the actual user’s Twitter account became a broadcast medium but not a conversational one. Look what Fast Company did. People think numbers predict influence. Look at me! I’m in my bubble!&#

Social Media 251

Social Media Klout Influencer Feed 251

Diva Marketing Blog

SEPTEMBER 7, 2009

To help you understand how to participate in the "new" conversation without getting blown-up. Her experience spans a variety of industries including consultative relationships with companies such as UPS, Bizjournals.com, Realestate.com, and Lendingtree.com. Diva Marketing Talks i s a live, internet radio (BlogTalkRadio) show.

MySpace 56

MySpace Marketing Web 2.0 Forums 56

Techipedia: Tamar Weinberg

APRIL 8, 2010

A few months ago, I worked on a campaign for a rather large company who did some video promotion to get individuals to spread the word. As representatives of companies, your personal brand should align at least professionally with your company brand. Companies need to leverage different social media channels if they want buyers.

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

APRIL 14, 2010

Back then, companies who were engaged were genuinely involved because they wanted to build strong valuable relationships. Your best bet is to consider an integrated marketing plan that consists of social media and other marketing tactics, because the act of just being nice to people online won’t bring you conversions.

Social Media 267

Social Media SEO Blogger Communities 267

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Companies have to engage with their buyers, especially the early adopters, and make sure they’re happy.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

JUNE 3, 2010

If you’re not following the conversation regularly, your customers might just flock to your competitors instead. Many companies that have not embraced social media marketing often do so because of the fear of an uncontrolled message. I am just working on a social media strategy for my thesis in a German company.

Social Media 221

Social Media Marketing Digg Consultant 221