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Our Shifting Notion of Search, Social and Mobile.

Direct Marketing Observations

10 years ago seems so 10 years ago in the world of search, social and mobile. In 2000 Google was a 2 year old start-up still trying to create an identity and compete with Yahoo and MSN. Google has changed and redefined what search is for you, me and all the companies that rely on it for business. Take for example search.

Mobile 177
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60+ Creative Marketing Ideas for Small Business

Writtent Blog

Never stop networking, follow all leads, and participate in conversations wherever you find them. In addition to putting on them company vehicles and owners’ cars, give them for free to employees, partners, stakeholders and investors, charities you donate to, and other contacts to display. Optimize your website for mobile.

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4 Ways to Make Sure You Always Have Something to Say Online

yMarketingMatters

It’s a big reason why so many company blogs and social media accounts are abandoned. Tools like Google Alerts and Yahoo Alerts monitor the web for you and alert you, by email or through RSS news feeds (see below), every time a new piece of information relating to your keywords is posted to the web.

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4 Tools to Streamline Your Social Media Outreach

Idaconcpts

With all that pressure to be interesting and spark conversations, it can seem overwhelming to utilize so many different platforms. Many companies, especially small businesses, might rely on Facebook while letting other social media outlets slide. It’s important that everything you post to your feeds be relevant and engaging.

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The Best Job in Social Media

Convince & Convert

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. And from Janrain , a free guide on how to improve conversion rates and data quality. Yahoo bought Tumblr last week, triggering a lot of talk about the blogging content site. Listen Now .

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6 Social Media Trends That Will Transform Your Business

Rebekah Radice

What if you could position your company to navigate the choppy waters of social media with ease? And finally, position your company to quickly make decisions that have a positive impact. Social media has shifted how your company interacts and engages with prospective buyers and customers. Use a conversational approach.

Trends 114
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Who’s Afraid of the Big Bad Yelp?

Navolutions

There’s no postcard to deal with, like there is with Google, and you don’t have to wait a month for verification, like with Yahoo. If you happen to recognize a regular customer, spark up a conversation about it the next time you do business. Simply add the user as a friend and send them a message.

Review 166