article thumbnail

Guide on How to Start a Business Blog Part 2

Writtent Blog

Blog Name: Because this is a business blog, its name will most likely be “Company Blog” as in Google Blog or HubSpot Blog. Tagline: Your tagline is a huge part of your first impression and branding strategy, and is even more important if what you do isn’t obvious in the name of your company. After that, the sky’s the limit.

Hubspot 96
article thumbnail

7 B2B Brands Using Instagram the Way You’re Supposed To

Convince & Convert

” Well, what if I told you that 40 percent of the workforce in most average companies is made up of millennials ? Hubspot Provides Value through Rich Content. HubSpot consistently provides value to its followers on Instagram by posting informational content. Noticeably absent: Blatant marketing for HubSpot!

B2B 159
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

20 public relations stats to know for better communications outcomes in 2022

Sprout Social

Traditionally, PR work consisted of damage control, crafting press releases, disseminating company news and pitching journalists. Public relations professionals also frequently use media databases, news monitoring and email automation through services like Mailchimp and HubSpot. Public relations professionals must wear several hats.

article thumbnail

Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

When you offer them an advance on a new technology or you ask them to help share how a company can improve (for example) cybersecurity, they are ready to engage. Hubspot reports they receive 0.10% higher engagement rates than macro influencers. The Case for the Micro Influencer Dance. Connect with Debbie on LinkedIn or Twitter.

article thumbnail

3 Social Media Executives Reveal How to Build a Career in Social

Buffer Social

All three now work at a senior level at companies known for their top-notch social media strategies. Here is their advice for someone looking to grow in the field. — Jen Hartmann (@jenalyson) July 29, 2021 A social media executive is someone who creates and executes the social media marketing strategy of a company.

article thumbnail

20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Buffer Social

I've earned millions in salary and consulting contracts, 100 percent inbound driven. I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more.

LinkedIn 113
article thumbnail

The complete guide to B2B SEO

Sprout Social

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO?

B2B 125