Hootsuite

JUNE 21, 2023

Are you an aspiring social media manager or creator looking to showcase your work? Whatever the case, creating a stand-out social media portfolio is a must—it’s your ticket to success, recognition, and networking. As a bonus, we’ll include a social media portfolio template to help you get started.

Template 97

Template Templates Social Media Social Media Management 97

Convince & Convert

MAY 29, 2018

Are you thinking about marketing with video in social media, but not sure which platform will get you the best results? Well, you’re on the right track and asking the right questions. But there are so many video platforms! There are so many platforms to choose from! comScore ].

Platform 150

Platform Campaign Video YouTube 150

Oktopost

OCTOBER 14, 2021

While recent trends in content marketing have shifted the needle more towards visual formats such as video and infographics, the written word is still the foundation of most content marketing strategies. 78% of companies have a team of one or more focusing purely on content creation and B2B marketing strategies. . Source: [link].

B2B 139

B2B Strategy Statistics Research 139

Keyhole.co

FEBRUARY 17, 2023

“A brand is a name a company uses to represent a specific product or business for marketing purposes.” Develop a memorable brand image Each company must create a distinctive brand identity for audiences to recognize it instantly. You must plan and execute a proper strategy to succeed in your brand awareness goals.

Strategy 52

Strategy Brands Discount Hashtag 52

Oktopost

APRIL 7, 2022

The top of the funnel (TOFU) pulls its leads in from a wide range of channels, such as through search engines, blog posts, and social media. The top of the funnel (TOFU) pulls its leads in from a wide range of channels, such as through search engines, blog posts, and social media. Step 1: Brand Awareness.

Social Media 118

Social Media How To Metrics B2B 118

Sprout Social

OCTOBER 21, 2019

Is Snapchat the right social media app to expand your brand? Should you just jump on board every popular social network to maximize your reach? With so many social media channels to choose from, deciding which ones deserve your attention can be difficult. Does your business need a Twitter account?

Social Media 97

Social Media Brands Social Networking Curation 97

Sprout Social

MARCH 22, 2021

Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands.

B2B 145

B2B Strategy How To Education 145

Hootsuite

MARCH 27, 2020

On a regular day, connecting with your audience on social media requires tact, care, and forethought. Social media crisis communication for brands comes down to one reassuringly simple question: how can you help? In this post we’re taking a look at social media best practices during a real-world crisis or emergency.

Social Media 145

Social Media How To Policies Team 145

Keyhole.co

MAY 24, 2023

As per recent surveys , 90% of the Fortune 500 companies use competitive intelligence to their advantage. But you can soar high with the right set of tools. 6 competitor analysis tools you can leverage right away It’s difficult to determine the exact category count of competitor analytics tools. Of course not!

Analysis 52

Analysis Types Tools Price 52

Webbiquity SMM

NOVEMBER 16, 2018

Social media has transformed the way people interact with each other and how businesses market their offerings. But sometimes it’s incredibly frustrating to craft perfect social media posts, and schedule them at the optimal times, yet still get no likes, comments, pins, retweets, or shares on them.

Engagement 147

Engagement Social Media Survey Hashtag 147

yMarketingMatters

FEBRUARY 10, 2014

Social media networks were a novelty 5 years ago, but today their importance is no longer debated. Yes, businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing and PR mix. Social Media is the Game Changer.

Social Media 279

Social Media Mobile YouTube Social Networking 279

Buffer Social

OCTOBER 30, 2023

It wasn’t long before LinkedIn became my go-to platform for building awareness about my services, finding exciting projects, and networking with potential clients.   Note: There’s no right or wrong “strategy” to grow your LinkedIn following.   The problem? It’s unsustainable. 

LinkedIn 86

LinkedIn Strategy Template Templates 86

Webbiquity SMM

NOVEMBER 28, 2017

While it’s almost unheard of for businesses to completely ignore social media these days, startups have to be especially mindful of its advantages and uses. When sharing your business content across social media is so conducive to growth and capital is so scarce, it’s important to get as much done for as little as possible.

Startup 194

Startup Social Media Tools Template 194

Sprout Social

APRIL 20, 2020

After all, the Facebook algorithm is consistently throwing curveballs at businesses trying to figure out how to reach customers while sticking to the platform’s best practices. But despite complaints from consumers and marketers alike, Facebook is actually booming right now. The platform still has tons of marketing potential.

Engagement 144

Engagement Tools Facebook How To 144

Sprout Social

MARCH 14, 2023

Let’s jump right in. Choose the right niche for your blog When you’re just starting out, it’s important to focus your efforts on one specific niche. For example, if your company creates various marketing tools, marketing would be a broad topic relevant to your business.

Tips 117

Tips SEO Publishing Data 117

Sprout Social

OCTOBER 1, 2019

Because according to recent social media statistics , LinkedIn is booming right now in terms of user growth and new features for marketers. But as the platform grows, so does the competition for your target audience’s attention. However, LinkedIn does allow you to sort updates chronologically if you choose.

LinkedIn 102

LinkedIn How To Hashtag Publishing 102

Hootsuite

OCTOBER 13, 2022

With this information uncovered, you can improve the customer experience, giving your customers a positive experience with your company. You can use customer journey mapping software like Excel or Google sheets, Google Decks, infographics, illustrations, or diagrams to create your maps. Let’s get started!

Template 95

Template Templates Comparison Survey 95

Hootsuite

SEPTEMBER 10, 2019

Great social media research skills can help boost your reputation as an expert in your field. In this guide, you’ll learn seven effective ways to conduct social media research for professional, accurate content. Content may be king, but poorly researched content can make you look more like a joker. Online research tools.

Research 111

Research Social Media HootSuite Tips 111

Social Media Strategies Summit

APRIL 25, 2023

But not everyone stops to consider the powerhouse potential of their company blog in their marketing arsenal. By providing helpful info that answers customers’ questions and soothes their concerns, you’re guiding them toward choosing your brand as the best option – which means more sales and conversions for you.

Conversation 158

Conversation Company Loyalty Case Study 158

Keyhole.co

APRIL 26, 2023

While Facebook Insights does a fairly good job to help you understand the value of your Facebook Page , Facebook Analytics goes a step further to measure actions taken in the News Feed and how they affect actions on company websites, apps, and brick-and-mortar stores. Or perhaps you don’t know how to set it up in the first place.

Analytics 52

Analytics Data Facebook How To 52

Pam Hughes

NOVEMBER 24, 2021

Social media marketing is essential for increasing traffic to your website, landing pages, blog posts, and more. Social media can help you build brand recognition, foster a community around your business, and grow your bottom line. Here are nine ways to rapidly get more traffic from social media: 1.

Social Media 92

Social Media Reddit Diagrams Forums 92

Sprout Social

AUGUST 7, 2018

With 150 million users Pinterest has a slightly smaller footprint than other social giants like Instagram or Facebook. 93% of users plan their purchases on the platform already. So how do you sell to these social scrapbookers? However in 2017, the platform announced the Pinterest Taste Graph. Step 1: Know Your Audience.

Brands 110

Brands How To Campaign CPC 110

Buffer Social

JULY 21, 2020

Often experienced through social media.) We know that content with images is generally more engaging , gets shared more on social media and attracts more attention. They are a collection of images and feelings and connections. Take Nike for instance. When you think of Nike, you likely see movement, you feel momentum.

Brands 94

Brands Marketing How To Case Study 94

agora pulse

JULY 16, 2019

Why should we care about the company that makes our washing powder or bakes the bread we eat? Here are five brands acing storytelling on social media and some actionable takeaways. Research shows that social media shares are boosted by 585% by using a brand character. But only if it’s done right!

Social Media 110

Social Media Brands Hashtag Meme 110

Postcron

APRIL 19, 2018

With all the focus on social media, you might be tempted to ask if it’s worth the effort to increase traffic to your company’s website. This matters because traffic to a company’s website plays a significant role in how it ranks in a Google search. The bottom line? Purchase ads. Short version?

URL 103

URL SEO LinkedIn Instagram 103

agora pulse

AUGUST 26, 2020

So, let me expand on the definition a bit … Evergreen content is content that resides on your website, blog, social media channels, etc., For example, an evergreen post can be about what makes a great social media video. Imagine your published content is a room. You invite people in and share what you have.

Content 133

Content How To Social Media Examples 133

The Realtime Report

APRIL 9, 2018

When you set out on this journey, you should start by getting some strong branding for your company that identifies it clearly and becomes something your customers will relate to and trust. You need, at the very least, a logo and some company colors to use across all your advertising and marketing. Create Your Own Content. Hit The Net.

Banking 79

Banking Posterous Film Software 79

Keyhole.co

FEBRUARY 20, 2023

Instead, they’re contributing media that can be promoted and targeted to a specific audience. In that case, you might hire a creator to develop an infographic with statistics about the dangers of obesity and how people have turned their lives around by embracing a more fitness-oriented lifestyle. That’s why we created this guide.

ROI 59

ROI Influencer Marketing How To 59

Mindjumpers

JULY 28, 2011

Tweet If you have ever questioned why to be engaged in social media and what to obtain from a well-planned presence, there might be a few things that you have forgot to give some thought. One of the greatest goals to obtain with reaching out through social media is generating more leads.

Social Media 185

Social Media Tips Widget Guidelines 185

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching?

Social Media 257

Social Media Trendrr SM2 Alterian 257

Keyhole.co

JANUARY 25, 2023

While Facebook Insights does a fairly good job to help you understand the value of your Facebook Page , Facebook Analytics goes a step further to measure actions taken in the News Feed and how they affect actions on company websites, apps, and brick and mortar stores. Or perhaps you don’t know how to set it up in the first place.

Analytics 52

Analytics Facebook Hashtag Report 52

Your Escape From 9 to 5

JULY 8, 2022

That made a few bloggers sit up and take notice along with the mainstream media and entrepreneurs. That sale said blogging had moved out of the geek closet to mainstream media. One attraction to me when I started my blog was the power of the social web to reach a global audience with my ideas and content without leaving my desk.

eBook 52

eBook How To Smart Phone Engineering 52

Rebekah Radice

MAY 24, 2017

How do you define social media success? Even when you have no idea what you’re doing, you can still create success on social media. Today I launch a new book, “ Social Media Mastery: A Comprehensive Guide to Social Media Success.” They have a social media plan in place!

Social Media 148

Social Media How To Analytics Types 148

OnlineRockersHub Marketing Blog

SEPTEMBER 12, 2019

The Challenge of Getting the Right Leads. While search engine optimization (SEO) and online marketing companies can help you come up with an appropriate strategy, it can be pretty overwhelming to think about what you should prioritize. Right now, you’re probably wondering about the best way to reach your target audience.

How To 62

How To Discount Loyalty SEO 62

Convince & Convert

MARCH 18, 2016

There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. This week’s show is on Uberflip – the influencer identification and connections platform.

Marketing 60

Marketing Content eBook Joomla 60

Later

APRIL 21, 2021

For example, if you’re a dog food company, look for influencer partners who regularly post content about their favorite pups, rather than a general lifestyle influencer. For example, see how children’s toy company Fisher Price partnered with the playful and bright @colormecourntey. 2: Content Style and Aesthetic. 3: Audience .

Influencer 76

Influencer Questions Instagram Authentication 76

Webbiquity SMM

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can companies best use LinkedIn as a marketing platform? How to Use LinkedIn Powerfully: 10 Tips to Know by Social Media Today.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207