Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow As I wrote on Brass Tack Thinking, I have the chills. is my vote.

Upcoming 124

Upcoming Project News Social Media 124

Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. “If we’re going to counsel clients on the role of community, and its ability to garner insights, we need to be able to walk the walk.&#

Social Media 125

Social Media Case Study Strategy Study 125

Hootsuite

MAY 10, 2021

Direct consumer feedback through polls and surveys is one way to source—save for naming contests, which have given us a boat called Boaty McBoatface and a humpback whale dubbed Mister Splashy Pants. Athleta community! We’d like to get your opinion on our upcoming Spring designs. Build brand communities.

Examples 145

Examples Company Social Media Apparel 145

Sprout Social

JULY 1, 2021

An overwhelming majority of video marketers say video has helped increase sales, traffic to their website and users’ understanding of their product or service, according to Wyzowl’s 2021 State of Video Marketing Survey. If your goals are more focused on community engagement, social video content can be a valuable resource to lean on.

Types 140

Types Social Media Content UGC 140

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Note that the survey population was 12 and up, including a representative portion of seniors). Our lists were similar. That delta is much smaller for Facebook.

Social Media 159

Social Media Statistics Strategy Research 159

Hootsuite

JULY 17, 2023

Protect your brand’s reputation Online conversations about your brand — both on your pages and off — can directly impact your brand’s reputation. Start your free trial If you’re a social media marketer or community manager, Hootsuite Inbox is a big help. Google My Business According to a PowerReviews survey, 99.9%

Social Media 70

Social Media Tools HootSuite Price 70

ProBlogger

JUNE 19, 2017

Lastly, if you are in America, in the US, check out our upcoming Dallas event which I will be co-hosting. If people are there because they want to connect with other people who share a similar interest or a similar life situation, it may be harder to sell information but it might be easier to sell them into a membership community.

Blogger 55

Blogger Adsense eBook Affiliate marketing 55

Bare Feet Studios

JUNE 7, 2009

I personally logged over 200 hours of my time producing the event – 100% volunteer for this community service. This month’s topic is “Online Reputation Management.&# Join our email list to be notified of upcoming online and live, in-person classes. When I surveyed our Beachwalks.tv

Social Media 40

Social Media Tourism Blogger Upcoming 40

Oktopost

JUNE 9, 2020

For them, it’s a way to become thought leaders within their professional communities by sharing insightful and educational content provided by their company. A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know.

B2B 144

B2B Survey ROI Metrics 144

Buffer Social

JANUARY 10, 2019

In our upcoming State of Social Media 2019 Report ( releasing January 16th ) we found that 93.7 Play the long game by focusing on building an engaged community. Why it works: The Norfolk PD offers a variety of inspiring and funny content that caters to their local community. Let’s dive in! Customer interviews. NPS scores.

Research 111

Research Content Facebook Curation 111

Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. How can I help you?

Social Media 139

Social Media Strategy Consultant Blogger 139

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Private brand communities vs. Facebook. In fact, social media can be MORE transformative for a B2B company than a B2C company. Linkedin Groups vs. Twitter.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

APRIL 14, 2010

Talk to your customer service department, or survey your customers and document the top 10 problems that customers have with your product or service. Or do you think that reputation through relationships is enough to expand your market? Or do you think that reputation through relationships is enough to expand your market?

Social Media 128

Social Media Consultant Health Care Questions 128

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. You have to create content, be part of many communities, and proceed incrementally. Social Media is Inexpensive False. Social Media is Fast False. Social media is by definition slow.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Have them document EVERY question they receive. When you find a pattern, create content to address it. This is the strategy of creating a Social FAQ. Ask your customers directly. How can I help you?

Social Media 148

Social Media Strategy Consultant B2B 148

Kikolani

OCTOBER 8, 2010

8 quick tips for developing a Facebook marketing strategy – competing with search engines, community pages, and more. How to add the official Facebook page (instead of community page) to your profile employer link. Making Money Online / Marketing / Reputation. Is Facebook suffocating the rest of social media ?

Mashup 141

Mashup Resources Directory Affiliate marketing 141

Convince & Convert

MAY 11, 2010

You can survey your customers, although that’s not always the best approach because the questions are not fresh in their minds – they’ve already made their buying decision. Or, you could survey Web site visitors, gathering data in real-time. You can use a few methods to determine which questions to answer.

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

MAY 26, 2010

I think this is the case for many companies that just jump in feet first without surveying what they're getting into. As a result their strategy falls flat, and they miss opportunities to really connect with their customers on that “passion&# you speak of. Your grasp of the entire landscape (including email) is refreshing.

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

SEPTEMBER 8, 2010

Nearly all the once mighty, now defunct social network or community sites unfurled and died after being purchased. I’m rarely spammed on Facebook, except with friends’ Farmville updates and surveys. A younger more niche audience can be found here if you are looking for the Twilight Saga junkies or upcoming artist groupies.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Webbiquity SMM

JANUARY 17, 2011

Marketing Salary Survey: Social Media Marketing by Aquent. According to an ExactTarget survey, Twitter users who follow a brand are more than twice as likely as Facebook users who “like” a brand to say they are more likely to purchase from the brand after becoming a social media follower. How much are you worth? by eMarketer.

Research 210

Research Social Media B2B Marketing 210

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium.

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

FEBRUARY 9, 2010

A survey of 4,875 adults (500 U.S.) I feel that once we dive down into the polling and the methodology, we'll find that the definition of “friend&# for the purposes of these surveys will have contexts different enough to render the comparisons (and thus the “trend&# ) meaningless. Secondly I don't trust the source.

Social Media 119

Social Media Strategy Survey Social CRM 119

Sprout Social

FEBRUARY 21, 2020

The company’s content lead, Brian Cason , ensures the brand’s social presence matches that reputation, with thoughtful content that seamlessly brings Moment’s customers into its brand story. We’ve never hired a social media manager or a community manager,” he said. Shooting the MIFF launch video today ?? ?? ??

Resources 87

Resources Team Education Template 87

Convince & Convert

JUNE 30, 2010

When they wake up, 59% of consumers check their email account before anything else online, according to new research from ExactTarget (disclosure: client) , in a sweeping survey of 400+ Americans. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 128

Social Media Strategy Automotive SEO 128

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. There is no better ‘bang’ for your buck than a well thought out and properly executed crowdsourcing initiative. Yet, it seems to be a stagnant mode of gathering feedback.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Convince & Convert

SEPTEMBER 20, 2010

It would be interesting to see the results of the survey if they were to conduct it a year from now; More B2B companies may be using Twitter and there will be more best practices from which to learn. Janet Aronica Community Manager oneforty.com [link] Janet Aronica I like your point, Ike. I would have assumed just the opposite.

Social CRM 145

Social CRM Twitter B2B CoTweet 145