Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. What is social media market research?

Research 144

Research Social Media Airlines Marketing 144

agora pulse

AUGUST 17, 2020

Planning a social media marketing strategy may sound overwhelming. Are you planning to boost your social media marketing performance? Or maybe you are going to start your very first social media campaign? Whatever the case may be, your first step is setting up an effective social media strategy.

Social Media 171

Social Media Strategy Marketing How To 171

Socialmedia.biz

JULY 8, 2020

Social media marketing is way more than posting a pretty picture and watching the likes roll in. Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. Determine Your Audience.

Social Media 179

Social Media Tips Hashtag UGC 179

Oktopost

AUGUST 10, 2023

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Social Media Strategies Summit

NOVEMBER 27, 2018

For years, Oprah Winfrey was referred to as “The Queen of Talk Shows”. Fast-forward to today, she’s now known as “The Queen of all Media”, with OWN extending beyond television to multiple digital channels. Specifically, would women of color be interested in a dedicated social community? The Know: An OWN Community.

Communities 100

Communities Platform Video Fashion 100

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. The who: Influencer identification Our Pulse Survey data shows finding the right influencers is the top influencer marketing challenge.

ROI 106

ROI Influencer Marketing Survey 106

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Download the PDF version for future reference! The Social Media Analytics Compass.

Analytics 89

Analytics Social Media How To Analysis 89

Social Media Strategies Summit

JANUARY 21, 2021

After a year where most of us spent more time on social media than ever, it is not surprising that 63% of marketers intend to increase their influencer marketing budget in the next year. According to an eMarketer survey, between 46% and 51% of US adults claimed they were using social media more since the outbreak began.

Influencer 188

Influencer Metrics Campaign Survey 188

Hootsuite

OCTOBER 8, 2019

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. Social media in higher education is a perfect avenue for that. This means one thing: Establishing a presence on a social media for higher education institutions is more important than ever.

Education 111

Education Social Media Tips Policies 111

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent.

Marketing 131

Marketing How To Sample Samples 131

Socialmedia.biz

JULY 9, 2018

Thanks to the digital revolution, social media has now permeated every aspect of small, medium, and large businesses, especially with 52% of consumers acknowledging that platforms like Facebook influence their online/offline purchasing decisions. What is a Social Media Policy?

Policies 70

Policies Social Media How To Privacy 70

Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is dark social? Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. What about in 2023?

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

APRIL 3, 2024

Fashion influencers are indispensable partners for businesses because they influence purchase decisions, extend brand reach and connect with niche communities. And to get you inspired for your next social media marketing campaign, we’ll share our list of some of the top UK influencers. The TLDR version?

Fashion 96

Fashion Influencer Ensembli Instagram 96

Social Media Strategies Summit

SEPTEMBER 9, 2022

According to a Security.org survey, familiarity with NFTs has skyrocketed in recent months. Budweiser did this with its own NFT launch , which featured 1,936 unique digital cans — a reference to 1936, the year the first Budweiser can was created. Sign up for our next social media strategy conference ! Image source.

Examples 177

Examples Brands Avatar Authentication 177

Direct Marketing Observations

APRIL 19, 2010

How can you protect your children from social media? “I’m on top of it, I know what this social networking thing is all about&# , “My child doesn’t really use it&# , “Does it really matter? Though the above graphic refers to adults, children are not too far off from this model.

Social Media 202

Social Media Social Networking Education Guidelines 202

Sprout Social

JANUARY 26, 2023

For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else. High customer lifetime value A study from the Wharton School of Business shows that referred customers have a 16% higher lifetime value than average customers. Here are some of the most popular.

Discount 126

Discount Marketing How To B2B 126

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Instagram eCommerce refers to using Instagram to promote the selling of products for your eCommerce business. Social commerce is a subset of eCommerce. It involves buying and selling over social media. If so, you’re in luck.

Instagram 117

Instagram HootSuite UGC Influencer 117

Socialized

JANUARY 22, 2010

Social media, particularly its use in business communications, is still in its early days, and like anything new and different, there’s plenty of mythology surrounding it. Or maybe the CEO is a poor or uninteresting communicator. Perhaps social media is not a part of the company’s communication strategy.

Social Media 214

Social Media MySpace Sharepoint comScore 214

Adam Sherk

OCTOBER 23, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Social Media Visitors More Loyal But Still a Very Small Percentage of Site Traffic by Adam Sherk on October 23, 2009 Yesterday posts from eMarketer and Marketing Pilgrim called my attention to some interesting social media statistics put out by advertising network Chitika.

Hitwise 124

Hitwise Social Media Digg Survey 124

Convince & Convert

DECEMBER 27, 2013

David Oliver, Chief of Police at the Brimfield Police Department in Ohio, joins the Social Pros Podcast this week to discuss the insane popularity of his department’s Facebook page, his book at the foundation its proceeds benefit, and the importance of maintaining a consistent presence and voice in social media.

Survey 167

Survey Social Media Retail Communities 167

Hootsuite

JULY 11, 2022

As far as social media platforms go, Snapchat is pretty casual. But that’s social networking. Developing a successful plan for your brand requires knowing a lot about your audience, and that includes which social platforms they use, and how, and why. Snapchat is the world’s 12th most popular social media platform.

Marketing 103

Marketing Reddit Advertising Analysis 103

Oktopost

OCTOBER 10, 2022

Leverage Social Listening. Foster Community on Social Media. In short, brand visibility refers to how much your brand is seen on different marketing channels. Social media is one of the most powerful channels when it comes to brand visibility. Leverage Social Listening to Know Where You Stand.

Brands 75

Brands B2B SEO Influencer 75

Oktopost

MARCH 20, 2021

According to a survey conducted by CoSchedule , 74% of marketers say they set marketing goals, but only 3% admit to reaching them. Gamification improves retention (another pirate metric) and is also a great incentive for users to refer your products to their friends and family. Connect with Your Community.

Strategy 144

Strategy Metrics Process B2B 144

Waxing UnLyrical

OCTOBER 26, 2016

Online surveys. My consulting firm recently completed a research project for a regional utility to assess how industry peers were using social media. Our client wanted to make smart decisions as it updates its social media plan. We complimented their efforts and often referred to a recent post. Dashboards.

Conversation 100

Conversation Project Metrics Survey 100

Buzzlogix

OCTOBER 31, 2017

Thanks to the popularity of social media, people have more opportunities than ever to share their opinions and experiences. Simply knowing the value of brand advocacy can get you started in the profitable use of social media. However, you still need to know how to motivate people to refer business to your brand.

Social Media 40

Social Media Brands Tips Sentiment 40

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. These named entities refer to people, brands, locations, dates, quantities and other predefined categories.

Process 110

Process Sentiment Analysis Applications 110

Mindjumpers

AUGUST 3, 2012

This month, I surveyed end users to find out how they draw value from going social. Augment transparency, accountability and communication efficiency. Social enterprise platforms move conversations from someone’s inbox to the public, so management has continuous insight into the team’s progress. Future of Social Media?

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209

Sprout Social

FEBRUARY 29, 2024

Artificial Intelligence refers to the simulation of human cognitive functions by machines. Social listening AI-powered social media management tools like Sprout Social integrate AI into social listening to help you analyze social media conversations , translating vast amounts of data into actionable insights.

Patterns 120

Patterns Sentiment Analysis Proposal 120

Keyhole.co

JANUARY 16, 2024

This doesn’t just refer to sales and revenue; businesses also compete within the social space, whether they are small or big brands. For instance, have you ever wondered who’s dominating the social space between Burger King, Subway and MacDonald’s? 4 Benefits of social listening for competitive analysis 1.

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. When I say relevant content, I’m referring to content that meets consumers’ demand for it in messaging and form.

Social Media 139

Social Media Strategy Consultant Blogger 139

Convince & Convert

JULY 28, 2010

This is the strategy of creating a Social FAQ. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. link] [link] Hot In Marketing 5 Ways to Turn Helpfulness Into Marketing Greatness | Blogging and Content Creation | Social Media Consulting – C.

Social Media 148

Social Media Strategy Consultant B2B 148

Sprout Social

MARCH 8, 2023

When I was a social media manager, I was asked the question many of us know oh-so well: “Do you want to be the face of our social channels?” There’s a new pressure on social media teams to not only make more videos, but to also star in them. Some social practitioners are all about it.

Video 93

Video Film Content How To 93

Waxing UnLyrical

JULY 30, 2015

measurePR community member, Sarah Parker chimed in: Q2: Have a benchmark. To engage/motivate your internal community, you need to understand the ‘state of the union.’ A6 My least favorite IC measurement tactic: reader response surveys (which only measure what your readers think). ’ #internalcomms #measurepr.

Yammer 100

Yammer Consultant Proposal Journal 100

Buffer Social

OCTOBER 17, 2017

So we’re collecting all the relevant Facebook algorithm factors, updates, and changes and placing them here in this post for easy reference. Posts that are timely or reference a trending topic. Here’s a summary of all the changes that are relevant to social media marketers, in reverse-chronological order.

List 190

List Facebook Feed Feedly 190

Buffer Social

JANUARY 21, 2019

This week on The Science of Social Media , we’re exploring six powerful psychological biases and how they influence human behavior online. Knowing the factors that affect decisions will help take your social media marketing to the next level. Which, in a sense, makes all marketers aspiring psychologists at heart.

Influencer 108

Influencer Groups Groups Social Media 108

Hootsuite

APRIL 17, 2020

According to a recent survey, 83 % of woman-owned small and midsize businesses are using Facebook Messenger to engage customers. By making the most of Facebook Messenger through great advertising and customer service, you’ll build a loyal brand community that’s receptive to your offers and more inclined to spend. . Get Started.

Brands 145

Brands Facebook HootSuite Badge 145