Keyhole.co

OCTOBER 16, 2023

To say that social media has revolutionized the commercial landscape would be a massive understatement. In short, there is ample opportunity for anyone looking to engage the crossroads of social media and marketing. What is a social media marketing agency? The question is, where to start?

Social Media 52

Social Media Marketing How To Cost 52

Buzz Marketing for Technology

DECEMBER 29, 2010

4 P’s to Social Media Marketing - Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. Fire your Director of Social Media! Is The White Paper Dead for B2B Marketing?

B2B 209

B2B Engineering ROI Social Media 209

Buffer Social

DECEMBER 17, 2018

When in doubt about your marketing strategy, turn to the social media experts. Social media marketing is becoming increasingly pivotal for businesses around the world. More emails are being sent and more blog posts are being published on a daily basis than ever before in history. Let’s dive in!

Social Media 110

Social Media Marketing Curata Influencer 110

Waxing UnLyrical

SEPTEMBER 18, 2013

Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics. By publishing on their site, you’re introducing yourself to a new audience, and by inviting them to your site, you’re offering your readers a new perspective and voice. What advice do you have for extending an event’s longevity?

Eventful 195

Eventful Hashtag Community building Tumblr 195

Pam Moore

DECEMBER 9, 2019

Hey digital and social media marketers! Have you noticed how noisy the digital and social web is becoming? It is not a random set of words, videos or visuals you pay an SEO agency or an intern to create and hope it magically grows your community and generates more revenue. Possible white-paper (y/n).

Template 78

Template Templates Social Media Content 78

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

Social Media 130

Social Media Retail Education Airlines 130

Pam Moore

DECEMBER 9, 2019

Hey digital and social media marketers! Have you noticed how noisy the digital and social web is becoming? It is not a random set of words, videos or visuals you pay an SEO agency or an intern to create and hope it magically grows your community and generates more revenue. Possible white-paper (y/n).

Template 78

Template Templates Social Media Content 78

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Oktopost

OCTOBER 10, 2022

Leverage Social Listening. Foster Community on Social Media. Social media is one of the most powerful channels when it comes to brand visibility. With that being said, virtually every brand can benefit from a strong social media marketing strategy. ? Do people talk about you on social media?

Brands 75

Brands B2B SEO Influencer 75

Pam Moore

SEPTEMBER 7, 2016

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. They forget their core business and marketing goals.

Social Media 60

Social Media Tips Marketing Social Networking 60

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Pam Moore

NOVEMBER 28, 2018

The social media content jungle is getting scary for marketers who don't have a content strategy. The social web is more crowded and noisier than ever. It is not a random set of words, videos or visuals you pay an SEO agency or an intern to create and hope it magically grows your community and generates more revenue.

Template 60

Template Templates Content Social Media 60

Pam Moore

NOVEMBER 28, 2018

The social media content jungle is getting scary for marketers who don't have a content strategy. The social web is more crowded and noisier than ever. It is not a random set of words, videos or visuals you pay an SEO agency or an intern to create and hope it magically grows your community and generates more revenue.

Template 60

Template Templates Content Social Media 60

Waxing UnLyrical

AUGUST 8, 2016

My name is Greg and I’m a location independent social media manager for a national publishing company (read: I can work in my pajamas, at a local coffee shop or even on a tropical island as long as there’s Wi-Fi), as well as a creative services consultant and Netflix binge enthusiast (“ Stranger Things ,” amirite?!).

Module 100

Module Consultant Course Campaign 100

Convince & Convert

FEBRUARY 12, 2012

White Horse does more chunky content like white papers and Webinars. Smart agencies decentralize their content in addition to publishing regularly on their own content home base. The best way to encourage industry professionals to consume your content is to be a part of other, existing communities where they congregate.

Content 129

Content Marketing Cost Metrics 129

Pam Moore

MAY 27, 2016

It’s no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of March, 2016. Facebook presents tremendous opportunity to nurture relationships, establish and grow community, increase brand awareness and even your business bottom line. episode 4).

Facebook 113

Facebook Marketing Groups Groups 113

SocialFish

APRIL 5, 2011

STRATEGY WORK –We have clients who come to us at a stage where they understand the tools, they see the benefits, and they need help defining a social media strategy for their organization. We work through our strategy process, starting with a social media assessment and brainstorming session. SPEAKING AND TRAINING.

Review 150

Review Social CRM Module Consultant 150

Laurel Papworth

AUGUST 11, 2010

We think you lot should now see this as a challenge to add horsepiss facts to Wikipedia pages before a prominent event is due to receive coverage, to see if you can get them published. No wonder newspapers hate us (by us I mean “readers&# , otherwise known as wikipedians, bloggers, social media creators/distributors).

Wikipedia 66

Wikipedia Journal Wiki Social Networking 66

Social Media Strategery

JANUARY 7, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 As you might imagine, neither of these conclusions bode well for the long-term health of a virtual community behind the firewall. Do you want cross-team collaboration on a white paper? Government 2.0

Gov 2.0 125

Gov 2.0 Social Media Wiki Collaboration 125

SocialFish

OCTOBER 21, 2010

by Wendy Harman, Social Media Director, American Red Cross – Reposted with permission (original post appeared on the NTEN blog ). In the midst of inexplicable tragedy, my personal definition of the social web got rocked. The American Red Cross is mentioned more than 1,000 times per day on the social web.

Ustream 162

Ustream Wiki SMS Survey 162

Pam Moore

JUNE 28, 2019

The digital marketing and social media content landscape is getting scary for marketers who don't have a content strategy. The social web is more crowded and noisier than ever. They win when it comes to engagement, community growth and of course also leads and sales. Reduce stress in creating and publishing content.

Template 60

Template Templates Content Marketing 60

Buzz Marketing for Technology

JUNE 27, 2008

E-Mail (Required, not published ). Japanese Business Culture & Social Computing. fix Social Security? Old Media meets Social Media - KETC and the Mortgage Crisis - On the edge of launch. Social Computing. Social Media. Social Media Summit. Social Networking.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Peter Drucker.

Metrics 100

Metrics How To Discount Analytics 100

Sprout Social

MAY 18, 2016

This is exactly what Sprout Social did with our new social media image resizing tool Landscape. We realized that one of our highest traffic-driving blog posts–a guide that lists the perfect image sizes for each social network and post type–could be turned into an interactive tool, and Landscape was born.

Strategy 82

Strategy Marketing Report Resources 82

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. Even today, millions of resources continue to be published online every month. The list here includes free online courses in a number of social media-related topics and disciplines.

Class 40

Class Skills Social Media Marketing 40

Oktopost

OCTOBER 26, 2020

According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Clearly, your buyers are now all over social media. To execute an effective B2B social media marketing strategy , you need the right set of tools to organize it all. Yes, eight of them.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Sprout Social

JULY 20, 2016

Generally speaking, social media is not the place to hard sell your products and services. Publish Articles. LinkedIn has made great strides in its publishing platform, LinkedIn Pulse. At one point, publishing to LinkedIn Pulse was limited to a select few thought leaders. Don’t Hard Sell.

LinkedIn 40

LinkedIn Groups Groups B2B 40

ProBlogger

JANUARY 30, 2013

This is where a lot of people become confused and assume that you cannot measure sales from content marketing or social media. For example, in your first month, you may be focussed on building a community. Monitor how many more visitors visit your website after the content is published. This is completely untrue.

ROI 40

ROI Content Buy Cost 40

Sprout Social

JANUARY 21, 2021

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. But trying to identify relevant content for multiple social networks all the time is exhausting. — Sprout Social (@SproutSocial) June 22, 2020. Dive in: [link].

Social Media 142

Social Media Content Report WordPress 142

Webbiquity SMM

JUNE 10, 2014

Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Only 22% of businesses track their social results well.

Conference 196

Conference Social Media SEO Marketing 196

Sprout Social

FEBRUARY 14, 2022

How about growing your brand awareness and social media presence? When is the content being published? Instead of creating a post on the spot, you’ll have that content already completed and scheduled, leaving you more time to spend on community engagement. How to define and reach your target audience on social media.

Content 111

Content How To Marketing Template 111

Keyhole.co

JANUARY 4, 2022

The same logo should be displayed on all your social media accounts and the cover image should have your brand colours, fonts and overall style. Publish engaging content. Your LinkedIn business page should share and publish content that serves a purpose – be it to educate, inform, guide, or entertain your audience.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

ProBlogger

APRIL 6, 2011

I’ve been publishing content online since around 1997, since the days of Angelfire, Tripod, and Geocities; since the client request of “Can we have an animated.gif on our homepage?” I made my first website to publish interviews with hip hop artists that I liked at the time—underground ones. I’m in it to disrupt it for the better.

Blogger 42

Blogger Brands Survey Cost 42

Convince & Convert

MAY 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S.

Social Media 137

Social Media Strategy Consultant Social CRM 137

Webbiquity SMM

NOVEMBER 5, 2012

In Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing , Lee Odden provides the definitive guide to SEO and its extension into social and content marketing for the new, more sophisticated world of search and web presence optimization. . “Pure creation is demanding.

Review 190

Review Press Release SEO Engineering 190

Mindjumpers

SEPTEMBER 6, 2011

According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing&# , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. Facebook views everything published as “objects.”

Feed 234

Feed Feedly News comScore 234

Pam Moore

DECEMBER 11, 2016

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. The social networks simply provides a medium for brands and marketers to communicate in unique and personal ways with other human beings.

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Template Templates Content NewsCred 167