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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. At the same time, text analytics can monitor public concerns on social media.

Sentiment 111
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Connecting creatively with your community: Introducing Sprout Social’s Dropbox integration

Sprout Social

You can now add Dropbox images and videos to your posts directly from Compose on Sprout’s web and mobile apps—making content creation to delivery a direct path. Optimal Send Times regularly analyzes your audience’s engagement patterns and shows the best times to share your content for highest engagement.

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The 9 best reputation management services for your brand in 2024

Sprout Social

Helps build and maintain your brand community Social media and review sites are important online channels for engaging with your brand community. Use it to discover keyword usage patterns, track hashtag campaigns and keep tabs on your industry. This will deepen your connection.

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Instagram insights demystified: How to access and analyze your metrics

Sprout Social

Instagram Insights is a free Instagram Business Account feature that offers performance data on your profile and posts, providing enhanced visibility into your audience’s preferences and engagement patterns. Heads up: This is a mobile-exclusive feature, so you’ll need the app ready to go before you get started.

Metrics 102
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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., According to the U.S.

Mobile 225
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The Best Instagram Stories of 2019

Buffer Social

Tastemade is a community of food, travel, and design lovers. You can share your songs straight to Instagram Stories from your Spotify mobile app. . They posted this to the Burrow Stories, along with instructions on how their community could download the picture and add to it. Pattern Brands. Let’s get right to it then. .

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How COVID-19 has changed social media engagement

Sprout Social

As a more mobile-centric network, Instagram could be taking a bigger share of time as a source of entertainment and distraction. Twitter patterns of usage have remained slightly more consistent pre- and post-COVID response. Updates to Twitter times to post. rather than 7 a.m. and wrapping up around 4 p.m. rather than 3 p.m.,