article thumbnail

Discord And Microsoft: How Do You Create Momentum?

Forbes Social Media

Microsoft is talking to Discord about acquiring the social audio company created in 2015, that has more than 250 million users and has so far focused primarily on creating communities of video game fans.

article thumbnail

The 2024 Guide to Social Media Strategy for Executives

Hootsuite

Source: Jason Hawkins on LinkedIn Advocate for your business All your regular marketing still has its place, but committing to thought leadership content — meaning, you posting your insights on social media as an executive — can add quite a boost to your company’s strategy. But you should at least have an outline of a strategy.

article thumbnail

Community Bootstrapping: Tools & Strategies To Build A Community.

Jason Yormark

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.

article thumbnail

[Interview] How Microsoft Uses Social Analytics, And How You Can Too

Audiense

Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses. In this exclusive chat you will discover why social analytics is something every organisation should be looking at, how Microsoft are using it, and how you can start.

Microsoft 112
article thumbnail

The complete guide to using LinkedIn Groups

Sprout Social

LinkedIn Groups are about building community and fostering relationships. Imagine the boost these community-centric Groups give to your LinkedIn marketing. This creates a robust community within LinkedIn. Scroll down to “Search other trusted communities that share and support your goals,” and click on Search.

Groups 128
article thumbnail

How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

They must ensure that each department consistently creates and posts suitable types of content and find reliable, scalable strategies for centering important messaging on top-level brand accounts. Jenny Li Fowler , Director of Social Media Strategy, Massachusetts Institute of Technology. Kayla is a big proponent of Microsoft Teams. “We

article thumbnail

Will Clubhouse be the Next Apple?

Webbiquity SMM

Here are three broad similarities to Apple’s strategy that may serve Clubhouse well. Apple was supposed to be crushed by larger rivals, particularly after Microsoft developed Windows. Microsoft is looking to acquire Discord , the audio-focused chat platform popular with gamers, which already has more than 140 million users.

Apple 215