Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. Why do advertisers love engagement? Think about it.

Metrics 60

Metrics Engagement Social Media Training 60

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy. Set goals for video marketing.

Video 144

Video Social Media Strategy Film 144

agora pulse

JUNE 13, 2020

In addition to marketing your business and connecting with customers, Twitter is the best social media channel to spy on your Twitter competition. This section presents you with the full list of your tweets together with key metrics (impressions, engagements, and engagement rate) for each one. Union Metrics.

Analytics 204

Analytics Tools Twitter Hashtag 204

Webbiquity SMM

JUNE 21, 2016

This metric represents the number of persons who are following a user’s posts at Google+. Also reports additional influence metrics including the average number of +1s, comments or reshares a person gets for each post. Google+ profile and page metrics you wanted, needed and couldn’t find anywhere.” — RazorSocial.

Google 104

Google Tools Sample Samples 104

yMarketingMatters

JANUARY 10, 2014

Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business. Personal and Human.

Social Media 277

Social Media Tips Marketing Mobile 277

Sprout Social

NOVEMBER 4, 2016

Building up a loyal community is an important aspect of any marketing strategy. On Instagram you have an unique opportunity to create a community that can extend beyond your brick-and-mortar store. The most important part of building an Instagram community is to talk with your community, not at your community.

Communities 97

Communities Instagram Analytics Exercises 97

Social Media Strategies Summit

SEPTEMBER 14, 2021

Jennifer Davies explains that the City of Las Vegas’ brand voice is mainly about building a feeling of community. That’s particularly the case for the All of Us Research Program , which works with many underrepresented communities. That’s why All of Us Research’s social channels aim to personalize content to the communities they serve.

Brands 286

Brands Meme Research Social Media 286

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts.

Metrics 132

Metrics Strategy How To Tourism 132

Oktopost

APRIL 21, 2020

Today, the BCG Growth Matrix still holds value and can offer a unique view of your business’ digital marketing strategy. Its aim was to help companies decide which markets and products were most worthy of investment. . The matrix does so on the basis of two main factors – market attractiveness, and company competitiveness.

Marketing 139

Marketing Apple Strategy ROI 139

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. NLP uses rule-based approaches and statistical models to perform complex language-related tasks in various industry applications.

Process 104

Process Sentiment Analysis Applications 104

Mindjumpers

SEPTEMBER 17, 2012

In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. Marketers are still cobbling together paid and free tools to monitor and make sense of the social conversations. Monitoring.

Survey 225

Survey Report Social Media ROI 225

Social Media Strategies Summit

AUGUST 4, 2020

Social media is an essential component of the marketing strategy of your business. Social media and B2B marketing are a better pair than many business people think. After setting your goals, you can choose which metrics to consider to track your progress. LinkedIn marketing has great potential that should be used.

B2B 130

B2B Social Media Strategy How To 130

Keyhole.co

MARCH 2, 2023

Platforms like Facebook, Instagram, and Twitter have become so integral part to our daily lives, that they’ve changed the way we meet, communicate, and network. Social media has also changed the way products and services are marketed. We’ve put together a guide to the industry’s three most important social media marketing tools.

Social Media 52

Social Media Tools HootSuite Marketing 52

Dave Fleet

FEBRUARY 28, 2013

Do you aim for consistency and economies of scale or responsiveness at a local market level? Community Management: How do you go from 1:1 to 1:1,000,000? Community management at scale requires brands to reassess the norms they hear espoused daily. Do you house social within the corporate HQ or at the business unit level?

Social Media 393

Social Media Communities Overview Forums 393

Buffer Social

JULY 5, 2023

You'll end up creating copycat content If you search the keyword digital marketing , you'll see ranking pages discussing benefits, approaches, and strategies, but no unique angles or take on the topic. How to use it Enter the keyword you want to get alerts—for example, content marketing, influencer marketing, SEO, etc.

Research 77

Research Google Newsletter Curation 77

Keyhole.co

NOVEMBER 7, 2023

Understand your audience Knowing who you’re interacting with lets you craft tweets that spark conversations and foster a thriving social community. With hashtag statistics, you unlock audience insights crucial for shaping your social media strategy. Image Source Analytics from Keynote’s social listening feature is vital in this quest.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Waxing UnLyrical

AUGUST 1, 2014

.” Are we that under-confident as an industry that we have to resort to fecal metrics (yes, I said it) to justify our fees? However, when given a choice we absolutely should not and, even if we have to, we should be trying to educate our clients on better and more effective metrics. ” So I do get it.

Sample 252

Sample Samples Metrics Consultant 252

Ignite Social Media

FEBRUARY 9, 2017

As such, brands rely on the community built around their pages. Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm. In 2017, Facebook introduces new metric: Zombie Reach” Video Content Reigns With Reach.

Metrics 60

Metrics Brands Facebook Sample 60

Keyhole.co

OCTOBER 16, 2023

Just consider some recent statistics, as cited by Forbes: More than three out of four businesses now include social media as part of their customer outreach efforts, while nine out of 10 customers follow at least one business or brand’s social media activity. What is a social media marketing agency? The question is, where to start?

Social Media 52

Social Media Marketing How To Cost 52

Keyhole.co

MAY 4, 2023

These tools are essential to any successful social media strategy, as they provide insights into engagement metrics, audience demographics, and content performance. They have been equally instrumental in helping us identify influencers in the SEO community. At Workello, we rely on a variety of tools for Twitter analytics.

API 52

API Price Marketing Analytics 52

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. And now, the stats! eMarketer ).

B2B 110

B2B Social Media Marketing Survey 110

agora pulse

APRIL 27, 2017

As with every crowded market, the early players who raised massive VC money dominate the awareness game. Provide insights that go beyond the basic metrics. Most tools provide statistics and reportings on most social profiles. They range in style and in the amount of statistics they provide. And we’re working it for sure!

Social Media Management 125

Social Media Management Social Media Tools HootSuite 125

Pam Moore

NOVEMBER 29, 2017

Do you want to tap into the power of influencer marketing but don't know where to start? Or maybe you have tried utilizing influencer marketing only to experience frustration in finding the right influencers, knowing how to engage them and lack of overall business results for your efforts?

Influencer 160

Influencer Training Marketing Small Business 160

Koka Sexton

JULY 31, 2012

Instead of the executive holding complete control over an organization, social business distributes the management and operational powers to all the organization communities. These communities include employees, employers, customers, consultants, volunteers, customers, etc. Know your metrics.

Marketing 94

Marketing Consultant Metrics Statistics 94

Social Media Strategies Summit

NOVEMBER 30, 2020

As a digital marketer, you want to benefit from everything this platform has much to offer. The critical question is whether you’re a part of this statistic. According to the 2019 Influencer Marketing Global Survey by Rakuten Marketing , 99% of consumers discover new products because of their influencers.

Products 163

Products Instagram Brands How To 163

Sprout Social

MARCH 20, 2023

According to the Sprout Social Content Benchmarks report , 52% of marketers cite changing content formats as a challenge when planning and scheduling posts. And it’s well within your reach to start using it in your video marketing strategy. But your video metrics will depend on your overarching social goals and platforms you use.

Buy 112

Buy Video How To Template 112

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. However, views have become a less important indicator to marketers and advertisers in recent years. Statistics for Videos.

Video 133

Video Marketing Vimeo YouTube 133

Techipedia: Tamar Weinberg

DECEMBER 20, 2011

Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. The marketing strategy must be relevant and timely while meeting the customer’s individual needs. In terms of rate of response, the simple SMS dominates the market. A few statistics….

SMS 187

SMS Strategy Marketing Discount 187

Twist Image

AUGUST 1, 2014

Have we solved the most basic of questions for our digital marketing efforts? I would argue that the vast majority of brands engaged in digital marketing have left the fundamentals behind them. Here are the 7 deadly sins of digital marketing in 2014. The statistics don''t lie. Website is not responsive. A lack of mobile.

Marketing 105

Marketing Analytics Mobile Paid Search 105

agora pulse

JULY 28, 2020

It doesn’t matter if you work for an established brand, want to build your company’s social media presence from the ground up, or work for a social media marketing agency. For example, Facebook Audience Insights reveals your followers’ education level, relationship status, interests, and other statistics.

Report 121

Report Data Social Media Content 121

The Realtime Report

FEBRUARY 27, 2020

There are challenges that may be encountered by SEO professionals when creating an SEO business proposal that would seem very appealing in the business community. However, not all statistics quoted on Google may be accurate. Communicate in a language that is easy to understand. Image by Diego Velázquez from Pixabay.

SEO 213

SEO Proposal How To Engineering 213

Convince & Convert

JANUARY 5, 2014

When Amber Naslund and I wrote The NOW Revolution in 2010, we created this graphic to describe the characteristics of the ideal community manager/social media practitioner. Where are the real-time marketing opportunities? Statistical Analysis. Image from Bigstock.com. Visual Thinking. Improvisation.

Skills 167

Skills Social Media Patterns Class 167

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 89

Analysis Report Examples Tools 89

Oktopost

JANUARY 2, 2023

3 Benefits of Employee Engagement Companies often neglect employee engagement because it isn’t easy to see with conventional reporting metrics. Everyone from junior-level employees to C-level executives needs to be on the same page when it comes to engagement and the sense of community within the organization.

Engagement 62

Engagement Social Media How To Curation 62

Pixlee

OCTOBER 14, 2021

TikTok is not going anywhere anytime soon, so let’s get into the best brand strategies to harness engagement and community on TikTok. Why Invest in TikTok Marketing. According to recent social media statistics , users love TikTok for its short, 15-second videos. billion in 2021. TikTok Helps Build Compelling, Bite-Sized Content.

Strategy 86

Strategy Brands UGC Apparel 86

Pixlee

SEPTEMBER 29, 2021

It’s no secret that influencer marketing , when done right, is powerful in boosting brand awareness, conversion, community engagement, and more. Still, many businesses are only just opening themselves up to the possibility of influencer marketing. Some people remain doubtful regarding the marketing power that this group holds.

Influencer 52

Influencer Collaboration Authentication Campaign 52

Pam Moore

MARCH 5, 2020

It's every smart and social, savvy digital marketers dream to reach their audience in a human, relevant, memorable and meaningful way. Video marketing provides marketers the unique opportunity to connect with their audience in the most human and relevant way. Plus you can see the response and statistics within seconds!

Video 78

Video Twitter Content How To 78