Pam Moore

NOVEMBER 29, 2017

I am hosting a training webinar to help you learn the influencer marketing trends for 2018 and understand how you can integrate influencer marketing into your business and marketing strategies and plans for 2018. On this free webinar I will be sharing with you the exact same methodologies we use with our agency clients big and small.

Influencer 160

Influencer Training Marketing Small Business 160

Pam Moore

APRIL 11, 2018

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Unfortunately too many marketers give up on creating exciting, engaging, empowering and entertaining content as they feel their products, services and industry are too “boring.”

Industry 152

Industry Real Estate Insurance Content 152

Ignite Social Media

JUNE 1, 2022

For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Social Media Marketing Tactics to Increase Event Attendance . While 58% of marketers use social media to promote before, during, and after the event.

Eventful 161

Eventful Social Media Marketing Influencer 161

Social Media Strategies Summit

DECEMBER 7, 2023

She shared her findings with an audience at our 2023 Social Media Strategies Summit Higher Education Virtual Conference. Based on the average cost of public education tuition and the headline figure of up to 400,000 fewer students, Dr. Phillips says the impact on the higher education industry will be $4.2

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

Keyhole.co

FEBRUARY 3, 2024

Share of voice, also known as SOV, is a unit of measurement to find out how much authority you have when it comes to industry discussions. It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. For example, here’s what a social media mention looks like on X: 2.

Social Media 59

Social Media How To Metrics Sentiment 59

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. This is likely due to the fact that decision makers across industries are active on social media.

B2B 150

B2B Social Media Brands Hubspot 150

Ignite Social Media

MARCH 23, 2020

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. Social Media Use, Engagement and Paid Efficiency are Way Up. We’re seeing more engaged users (60%) across the whole sample, but for key industries that median increase was 882%.

CPM 175

CPM Social Media CPC Sample 175

Convince & Convert

DECEMBER 4, 2014

As much as I love social media it moves fast and not every update gets seen. I’m not dropping social media entirely, I’m just focusing my efforts more on my list. Which brings me to webinars. I love speaking and presenting, but I don’t love the costs associated with doing webinars. Save BIG on webinar fees.

Google 165

Google YouTube How To List 165

Convince & Convert

MAY 7, 2013

Following is a step-by-step list of how to host a memorable, interesting, and useful webinar. Of course, this list may change, depending on your business and your industry, but it provides a good place to begin thinking about how to generate good, qualified leads from content. For instance, we did a webinar about Google analytics.

Hosting 160

Hosting URL Newsletter Analytics 160

Pam Moore

APRIL 24, 2017

Brands big and small are getting more savvy at embracing new media and the ever changing social media and communication channels and formats such as live streaming video, recorded video, audio, visual marketing, blogging, micro-blogging and the list goes on. The Social Employee: Ignite Your Employee to Brand Advocates.

Influencer 167

Influencer Industry Content How To 167

Pam Moore

AUGUST 31, 2018

” Do you have what you think is an amazing social media or digital marketing plan? This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved. ” A social media plan is far more than throwing pretty visuals at Instagram or Facebook.

Social Media 147

Social Media Training Startup Team 147

Pam Moore

AUGUST 11, 2018

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Unfortunately too many marketers give up on creating exciting, engaging, empowering and entertaining content as they feel their products, services and industry are too “boring.” Soundcloud.

Industry 60

Industry Real Estate Content Insurance 60

Sprout Social

AUGUST 16, 2023

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. SVB wasn’t the only bank to experience a social media-induced run this year, with First Republic Bank following suit and collapsing two months later. Take Del Preto’s social listening ritual. “My

Social Media 75

Social Media Banking Brands Sentiment 75

Pam Moore

AUGUST 16, 2018

Executing your social media strategy is similar in that it's easy to skip to the easy parts…the posting on Facebook, Instagram, LinkedIn, Twitter etc. Just because you see others wasting time 24/7 trying to become social media rich and famous, doesn't mean that is where your focus should be. Here's the thing.

Social Media 132

Social Media Training ROI Meme 132

Sprout Social

FEBRUARY 15, 2024

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

Engagement 106

Engagement Tips Loyalty Metrics 106

Sprout Social

NOVEMBER 22, 2022

The demand for social media and content outsourcing is growing. Agencies are expanding their services and teams to keep up with the ever-changing social media landscape. Starting your own social media marketing agency. Here are five tips for starting your own social media marketing agency: 1.

Social Media 99

Social Media How To Marketing Price 99

Pam Moore

OCTOBER 6, 2016

Thought leadership is important for any person and brand wanting to establish themselves as a leader in a particular industry, niche, specific topic, trade or practice. For brands it can help increase brand equity, brand affinity, grow community and establish brand leadership. You will reap what you sow. Click To Tweet.

Social Media 167

Social Media How To B2B Authentication 167

Sprout Social

MARCH 19, 2020

If you work for a social-first agency, you’ll know better than most the importance of a strong presence on social media. But even if your agency doesn’t offer social media services to clients, don’t overlook social for your own business. . Show your work and communicate what sets you apart.

Social Media 112

Social Media Strategy Case Study RFP 112

Hootsuite

JANUARY 4, 2023

More than three-quarters of the world’s population aged 13+ uses social media. billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. What is social media marketing?

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Pam Moore

APRIL 30, 2019

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. Because as I always say, social media is about people. Episode Highlights.

Hashtag 108

Hashtag Social Media Training Template 108

Sprout Social

APRIL 19, 2022

Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. Conversational marketing and social media: How to adapt your strategy. More than two-thirds (68%) of people agree social empowers them to interact with brands and companies. Sprout Social.

Conversation 101

Conversation Strategy Social Media Marketing 101

Webbiquity SMM

MARCH 13, 2019

This “two pipeline” requirement is pretty unique to the recruiting industry. Bookmark a site on a social bookmarking site where they can look it up later and where some of their contacts might discover it. Register for a webinar , a seminar, or a newsletter. Blogging Supports Social Media Marketing.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Hootsuite

FEBRUARY 18, 2020

Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. Collecting leads on social media will help you find people interested in your company.

Social Media 145

Social Media How To HootSuite Discount 145

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Communities 205

Communities Postrank Organization Tourism 205

Pam Moore

FEBRUARY 6, 2018

I have provided numerous resources in the form of blog posts, podcasts and even webinars on this topic (see bottom of this post for links) to help business leaders get their arms around what these changes mean to them. I'm hosting a free Facebook webinar with 10 Power Tips to Create Facebook Content to Own the News Feed like a BOSS !

Feed 164

Feed Feedly News Tips 164

Buffer Social

DECEMBER 14, 2023

Share news related to your industry Keeping your audience informed about the latest industry news not only positions you as a knowledgeable source but also provides value to your followers.  This makes it easy for the audience to stay informed about the latest trends and changes in the social media landscape.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Pam Moore

APRIL 13, 2018

I also recently hosted a webinar that digs even deeper into these myths plus how to create content for even the most boring and unsexy industries in 2018. Grab your seat to the webinar here-> How to Create Content for Unsexy, Boring Industries. You need a structured plan to be successful using social media.

Content 162

Content Marketing Training ROI 162

Pam Moore

AUGUST 16, 2018

Executing your social media strategy is similar in that it's easy to skip to the easy parts…the posting on Facebook, Instagram, LinkedIn, Twitter etc. Just because you see others wasting time 24/7 trying to become social media rich and famous, doesn't mean that is where your focus should be. Here's the thing.

Social Media 60

Social Media Training ROI Meme 60

Webbiquity SMM

FEBRUARY 16, 2016

But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. For B2B media companies, the biggest share of revenue comes from events, totaling $12.2

B2B 110

B2B Social Media Marketing Survey 110

Sprout Social

JULY 5, 2022

It’s home to hundreds of millions of videos, the latest emerging trends, diehard communities and ample revenue opportunities. Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals. Webinar presentation. Webinar presentation. Meet the team.

YouTube 131

YouTube Video Authentication Education 131

Pam Moore

AUGUST 31, 2018

” Do you have what you think is an amazing social media or digital marketing plan? This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved. ” A social media plan is far more than throwing pretty visuals at Instagram or Facebook.

Social Media 60

Social Media Training Startup Team 60

Pam Moore

DECEMBER 26, 2019

Businesses of all sizes from solo-entrepreneurs, startups, small businesses to Fortune 50 brands often turn to social media and digital marketing agencies to help them develop a social media and digital marketing strategy. Many business leaders struggle with budget allocation for social media and digital marketing.

Questions 78

Questions Social Media Proposal Marketing 78

Pam Moore

JUNE 5, 2018

Register for my free personal branding webinar June 7th, at 2pm et -> “ How to Build Your Personal Brand to Grow Your Business ” YOU are the MEDIA! Did you know that you are the media? Yes, you personally are the media. Free Personal Branding Training Webinar – Here is What you will learn: .

Brands 157

Brands How To Authentication Training 157

Pam Moore

MAY 30, 2018

Just when you thought you had your social media and digital marketing strategy and plan together, 2018 hit many marketers like a load of bricks with fast, unexpected changes. The only guarantee you have in the world of social media, digital and online marketing in 2018 is change. It’s time to get your game face on.

Social Media 157

Social Media Authentication Metrics Feed 157

Ignite Social Media

SEPTEMBER 13, 2016

We hope you had time to catch our team’s August webinar on Staffing for Social Success ! And if you didn’t you can find the recorded webinar here.) One point we drove home during the webinar is that resource allocations for social media teams are constantly changing. Customer Relations.

Skills 60

Skills Team Social Media UGC 60

Buffer Social

JANUARY 3, 2023

Whether you are a seasoned social media professional or just getting started on leveraging the power of LinkedIn, it can be easy to fall prey to some of the most common misconceptions about this powerful social network. Being professional on LinkedIn means being respectful to all members of the LinkedIn community.

LinkedIn 113

LinkedIn Team Hashtag Authentication 113

Sprout Social

FEBRUARY 14, 2023

There are few sure bets when it comes to organic reach on social media. And yet, social advocacy examples continue to be the exception. Social advocacy empowers employees to amplify your brand message in a way that’s consistent with your business’s voice and tone. It piques interest.

Authentication 93

Authentication Examples Class Team 93