Social Media Strategies Summit

JULY 14, 2022

Jadis Tillery has over 22 years of marketing experience specializing in social media. She has received industry awards, is an industry speaker, and has been asked by social media platforms such as Facebook and WhatsApp to lead global product beta tests. Leveraging your community of students or employees can be very powerful!

Education 204

Education Case Study Overview Upcoming 204

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. So who better to predict the future of social media marketing than the people behind the profiles? That’s why we asked SMMs across industries what they think is next for social media as both an industry and a profession.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Sprout Social

JANUARY 3, 2017

CST to engage with Team Sprout and our broader Sprout Community. Join our Facebook community for weekly notifications or take note on the topics and dates below. Organizing and keeping track of community members across social networks can be incredibly overwhelming. Simply follow the hashtag every Wednesday from 2—3 p.m.

Upcoming 63

Upcoming Social CRM Tourism Travel 63

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Metrics 100

Metrics Influencer Marketing Survey 100

Keyhole.co

MARCH 4, 2024

As the most popular on-demand streaming service, it’s no secret that Netflix has played a huge role in the entertainment industry. Analysis of Netflix’s social media accounts One of the things that set Netflix apart on social media is their ability to engage with their audience and create a sense of community.

Analysis 98

Analysis Social Media Strategy Meme 98

Socialmedia.biz

JANUARY 14, 2020

Like every other industry, video gaming has had a reasonable percentage of both exceptional and disastrous marketing campaigns. In this post, we’re going to go over a few extraordinary examples of marketing tactics that were used to promote games that you’ve probably heard of and played. Anyway, let’s get started!

Examples 78

Examples Social Media Marketing Upcoming 78

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments. Silos can be a challenge in any industry — let alone one with as many decentralized departments and units as higher ed.

Collaboration 224

Collaboration How To Education Team 224

Ignite Social Media

FEBRUARY 1, 2022

Cliché or not, there is something valuable in utilizing the change of a calendar year to take a step back, evaluate, and set goals for the upcoming year. The industry disrupter us social media experts can’t stop talking about. Ericka Riker, Community Manager. Manager of Community Management. Aly Moser, Community Manager.

Social Media 196

Social Media UGC Trends Organization 196

Sprout Social

OCTOBER 31, 2016

Professionals in the field are constantly having to evolve with their social media marketing and community management best practices. During this weekly Twitter Chat we discuss important industry topics and challenges. All of the upcoming chats for November 2016 are listed below. Hope to see you there!

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Upcoming Analysis ROI Communities 40

Sprout Social

OCTOBER 11, 2022

Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. More than two-thirds (68%) of marketers report their organization already has an advocacy program. As one marketer said, “You need a lot of content to support a program. Product news/industry partnerships.

Strategy 131

Strategy Content Curation Press Release 131

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. Relying on one-way communication channels like lead capture forms won’t cut it. To provide the best customer experience possible, invest in conversational marketing. What is conversational marketing?

Conversation 100

Conversation Strategy Social Media Marketing 100

Buffer Social

APRIL 13, 2023

Coming up with ideas for ways to promote upcoming content pieces, product launches, and any other announcements ensuring content resonates with the customer and the brand. Planning, managing, and coordinating the content calendar, researching upcoming relevant news, events, or holidays. Own community management.

Social Media 86

Social Media Social Media Management Skills Survey 86

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. Inclusivity is becoming non-negotiable for consumers.

Campaign 112

Campaign Brands Communities Industry 112

Sprout Social

MAY 7, 2019

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. Social media marketing challenges.

Social Media 109

Social Media Marketing Upcoming Team 109

The Social Media Hat

JULY 24, 2016

Marketing Watch 65 Smart Marketers Help You Be A Better Marketer. That's why I want to let you know about an upcoming event to help you create and promote better content. 70+ interviews with some of the brightest marketers and entrepreneurs. The event's broken down into the 12 stages of content marketing.

Marketing 107

Marketing Upcoming Eventful Process 107

Sprout Social

JANUARY 29, 2020

And while some resolve to work out more or eat more healthily, marketers are setting goals to grow their careers and elevate their strategies. On the list of marketers’ resolutions? In an industry known for rapid change, it’s critical for marketers to stay on top of their skill sets and expand their knowledge base.

Crowdsourcing 77

Crowdsourcing Marketing Social Media Management Knowledge Base 77

Audiense

JANUARY 25, 2018

The last two years have seen the rise of Influencer Marketing from an out of the box tactic to an essential part of any marketers strategic arsenal. At Audiense we understand the steps required to getting your influencer marketing campaign off to the right start : Influencer identification. Influencer evaluation.

Crimson Hexagon 111

Crimson Hexagon Influencer Campaign Tools 111

Sprout Social

NOVEMBER 15, 2023

While social media has been with us for more than 20 years and has become a sophisticated revenue generating industry, some still hold the belief that social media is primarily for kids. Join The Arboretum , Sprout’s member-driven virtual community built by social media and marketing professionals.

Social Media Management 119

Social Media Management Skills Social Media Upcoming 119

Techipedia: Tamar Weinberg

JANUARY 12, 2011

Her community outreach on behalf of Electronic Arts was amazing and her engagement with customers gives all of us lessons to live by. What’s a typical day like for you as the EA SPORTS Active Community Manager? How (and when) did you get to be the Community Manager for EA Sports Active?

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Sports Communities Social Media Forums 204

Sprout Social

JANUARY 29, 2017

We hope that you’re progressing toward your goals quickly by taking the time to read, learn and connect with industry colleagues. CST to learn and share best practices about social media marketing and community building. Feel free to discuss your own social media wins and pain points in our Facebook community.

Upcoming 40

Upcoming Yahoo Apple Community building 40

Sprout Social

MARCH 1, 2017

This month, we’re trying to answer the questions that directly impact our team’s marketing strategy. CST to make sure you stay on top of social media marketing trends and make valuable connections with peers too. Feel free to ask your own social media marketing questions in our Facebook group.

Upcoming 40

Upcoming Yahoo Apple ROI 40

Later

SEPTEMBER 4, 2019

While we’re busy working behind-the-scenes to get ready for the big day, all you have to do is tune in to our digital conference on September 12th to learn the best Instagram tips, strategies and industry secrets out there! . We’ve even got Jon Youshaei , Product Marketing Manager of IGTV at Instagram joining us to share his expertise. .

Industry 46

Industry Instagram Strategy Conference 46

Sprout Social

APRIL 9, 2024

In a previous role, I had the benefit of reporting into some of the best marketing executives at American Eagle who gave benchmark-level leadership for social media teams by providing encouragement, curiosity and humility. Trust your social teams This seems like such a basic principle but it’s one that’s a rarity amongst marketing leaders.

Team 91

Team Meeting Report Social Media 91

Sprout Social

SEPTEMBER 8, 2021

Give your Space a name that’s relevant to the upcoming conversation. For businesses that are already leveraging Twitter to cultivate a brand community, Spaces will help amplify those efforts. Create a Space to share information about product updates, policy changes, new or upcoming products, feature updates and more.

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Conversation Twitter Hosting Upcoming 134

Buffer Social

DECEMBER 15, 2021

For any company, building and maintaining a social media presence is a key marketing strategy for reaching more potential customers. I always recommend brands focus on their social media marketing on one or two channels, rather than trying to be great at them all. What channels do I want them to focus on?

Social Media Management 82

Social Media Management Process Social Media Applications 82

Sprout Social

JULY 28, 2022

Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. As Sprout’s Social Media Strategist, I know the pressure social media marketers are under to consistently create new content. As brand social media marketers, we follow the lead of creators and look to them for inspiration.

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Template Templates Social Media Video 97

Sprout Social

OCTOBER 16, 2023

A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike. What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha.

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Brands How To Authentication Collaboration 115

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert.

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Tips Authentication LinkedIn Groups 133

Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? 7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building. 7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building. 1: Knix’s Community-building Campaign.

Campaign 91

Campaign Social Media Brands Apparel 91

Social Media Strategies Summit

SEPTEMBER 14, 2023

Marketers spend up to 20 hours a month on content ideation. First off, our panel considered just why content ideation plays such a vital role in the life of a social media marketer. Rachel Karten echoes Mitchell’s sentiment that for social media marketers, brainstorming isn’t only about coming up with off-the-cuff post ideas.

Content 130

Content iPhone Sports Remix 130

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. But with more than 500 hours of video uploaded every minute, effective YouTube marketing is easier said than done.

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YouTube HootSuite Marketing Video 145

Rebekah Radice

AUGUST 21, 2017

Ever wonder how successful social media marketers manage their day? I walk you through the 6 habits I’ve witnessed in every successful social media marketer I’ve come to know. 6 Habits All Successful Social Media Marketers Share. Smart marketers are data-driven. I’m excited to announce my new podcast!

Social Media 119

Social Media Marketing Case Study Upcoming 119

Keyhole.co

FEBRUARY 13, 2024

million monthly active users worldwide, Twitter is one of the favorite marketing platforms among brands. Being a community-based platform, Twitter audiences collectively engage with trend-based content they like and relate to. Social listening on Twitter can uncover what your audience thinks about other brands in your industry.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Buffer Social

OCTOBER 23, 2023

Get the need-to-know highlights from the social media industry that happened the week of October 16-20. Keep an eye on this feature's rollout to leverage broader communication channels on Meta's platforms. Make sure to include reputable sources when engaging in community fact checks.

News 71

News Social Media Airlines Collaboration 71

Social Media Strategies Summit

DECEMBER 16, 2022

User-generated content (UGC) is highly impactful in any industry. 93% of marketers agree that consumers trust content created by customers more than content created by brands. Six out of 10 marketers feel their audiences engage more with UGC in marketing and communications channels.

Social Media 130

Social Media UGC Project Collaboration 130

Pixlee

AUGUST 17, 2020

Meanwhile, other brands earn the lion’s share of engagement because of their community-driven strategy. . Brands need to use social media to cultivate community with real people, and in turn, step away from vanity metrics. Beauty brand Morphe grew its community to 7.5 Beauty brand Morphe grew its community to 7.5

Social Media 96

Social Media Authentication UGC Communities 96

Jon Loomer

JULY 29, 2019

I’ve talked about it on my podcast and dozens of listeners and industry colleagues contacted me saying that ad creative is the most important lever they pull, week in and week out. . We’ll be covering these questions and much more in our upcoming course: Ad Creative Mastery. Join our upcoming course!]. Questions abound!

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UGC Facebook CPA Upcoming 167