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Brand awareness: What it is and strategies to improve it

Sprout Social

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand.

Strategy 131
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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

84% of consumers say online communities directly impact how they feel about a business and whether they buy from and remain loyal to said organization. After all, the format was rated as the most effective type of content by 45% of marketers in Semrush’s latest State of Content Marketing Survey. Source: linkedin.com 3.

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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Or just keep an eye on the conversation to understand the social communities where people talk about your brand. You can add the Hootsuite integration to HubSpot for additional features.

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Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. The micro influencer is often more motivated to share knowledge and relevant information with their community. Hubspot reports they receive 0.10% higher engagement rates than macro influencers.

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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Social

Lia’s prediction is bolstered by her research on LinkedIn for a client and seeing examples of what corporate accounts such as Lyft, Robert Half, SEMRush, Vista Social, and Hubspot are doing on the platform.   There's a growing preference for smaller, specialized, trusted groups in community building.

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10 Examples of Brands Leading the Way with NFTs

Social Media Strategies Summit

According to a Security.org survey, familiarity with NFTs has skyrocketed in recent months. According to Hubspot research , 14% of media planners have started using non-fungible tokens in their campaigns, while a further 16% plan to do so for the first time in 2022. It’s fair to say things have changed somewhat since then.

Examples 177
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What to do with your 2020 social strategy now

Sprout Social

In Sprout’s 2019 #BrandsGetReal survey , we found that 91% of people believe in social’s power to connect people. In the wake of COVID-19, that might mean creating Zoom hangouts for your customers or posing community questions to get people talking. Messages about helping others grew by 1,174% in March, culminating in 19.5

Strategy 143