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A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 this would have included customer magazines, flyers or newsletters. No matter the communications challenge–marketing, advocacy, community relations, employee engagement–the best solutions have pieces from all four quarters of the digital media landscape. We also recommended Google AdWords.

Marketing 367
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Top Five: Finally some good news

Sherrilynne Starkie

This week’s top 5 must-know social media news for marketing and communications professionals see a lot of good work by both Google and Facebook in the effort to improve the quality of news and reporting. Google to tell us the good news for once. A new feature is rolling out on Google Assistant. Not so much.

News 150
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 this would have included customer magazines, flyers or newsletters. No matter the communications challenge–marketing, advocacy, community relations, employee engagement–the best solutions have pieces from all four quarters of the digital media landscape. Owned Media is self-published content.

Marketing 195
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Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS

Techipedia: Tamar Weinberg

Her community outreach on behalf of Electronic Arts was amazing and her engagement with customers gives all of us lessons to live by. What’s a typical day like for you as the EA SPORTS Active Community Manager? How (and when) did you get to be the Community Manager for EA Sports Active?

Sports 204
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How To Create a Strong Social Media Advocacy Program

Hootsuite

In short, an engaged community leads to better sales outcomes. You can even generate a link to leave a review on Google and include it in your post-purchase emails to all customers. Only four of these 12 recent posts on the Starbucks Instagram feed are brand marketing posts. Leaving positive reviews on your website.

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The New Model: How Google+ “Gets” Content

Techipedia: Tamar Weinberg

Google+ has just won the People’s Choice award for social media at The Webby Awards presented by the International Academy of Digital Arts and Sciences. This may come as a surprise, since Google+ isn’t as popular as was first expected. Take a look at a Google+ profile snippet as it appears in the search results. The Old Model.

Google 193
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How to Find Instagram Influencers for Your Next Campaign

Later

Follow Industry Podcasts, Events, Newsletters, and Blogs. Ask Your Community for Recommendations. #1: The best part about this is that the partnership will feel like an organic fit for their community. To do this, look at your existing community. 3: Follow Industry Podcasts, Events, Newsletters, and Blogs.