Waxing UnLyrical

JULY 18, 2019

As a first step, we reached out to Jenn Im, Korean-American fashion and beauty vlogger, and fashion designer, best known for her YouTube channel, previously titled ClothesEncounters. Influencers are a critical component of an effective communications campaign. Influencers and brand.

Influencer 211

Influencer Engagement Fashion Retail 211

Sprout Social

JULY 13, 2021

Retailers and social platforms outside of China are eager to capitalize on this new commerce opportunity, with brands like the Home Depot already testing out their own livestream experiences. As retailers increasingly experiment with shoppable live video, here’s what marketers need to know about the latest social ecommerce trend.

Video 121

Video Retail Hosting Fashion 121

Sprout Social

DECEMBER 14, 2022

With a forward-thinking, creative culture, it’s no surprise the fashion world was one of the first industries to embrace the metaverse. Luxury fashion brands like Gucci and Dolce & Gabbana have launched exclusive digital clothing and NFTs to establish themselves as trailblazers in the metaverse. View this post on Instagram.

Industry 110

Industry Examples Real Estate Brands 110

Sprout Social

OCTOBER 4, 2023

London-based retailer River Island uses Tags to make this reporting process easier. riverisland The modest fashion haul of dreams, thanks to @Iman | Fashion, Beauty & food ? Analyze the social conversation to create community-first content, faster—CareSource Social media teams are no strangers to content audits.

Strategy 122

Strategy Brands UGC Marketing 122

Ignite Social Media

APRIL 2, 2019

We are excited to announce that we have been selected as Shorty Awards Finalist in two categories: Retail & E-Commerce and Large Media Buying Strategy. Shorty Awards Finalist for Retail & E-Commerce. We partnered with our client, Altar’d State, for the Retail & E-commerce category.

Social Media 129

Social Media Case Study Retail Study 129

agora pulse

JULY 22, 2020

Strengthen community. Forging brand partnerships can strengthen your position in the community. This goes for local communities as well as online communities. Instagram has always been the best platform for fashion and beauty, thanks to its visuals and—dare I say it?—more Shared marketing goals.

Collaboration 140

Collaboration Examples Instagram Tips 140

Hootsuite

NOVEMBER 24, 2022

But while this is a yearly slam-dunk for big box retailers, Black Friday can bring more challenges than benefits for small businesses. It’s very difficult to get buying right in the fashion industry with trends and shopping cycles changing so frequently, and as a result, many companies overproduce. An engaged community is everything.

Campaign 89

Campaign Brands Fashion HootSuite 89

Social Media Strategies Summit

SEPTEMBER 9, 2022

For many brands and consumers, the value of NFTs doesn’t come from the token itself but the sense of community built around it. The company built a website that spells out precisely what’s in it for owners, including access to: A private Discord community. New product drops, exclusive merch, ultra-rare art, and retail deals.

Examples 177

Examples Brands Avatar Authentication 177

Sprout Social

NOVEMBER 21, 2022

Byte/Dept worked with ASOS to create the British online fashion retailer’s first TikTok campaign. Fantastic Furniture is an Australian retailer that’s a favorite for furniture and bedding. Some examples of Byte’s services include chatbot creation and augmented reality. They are an official Snapchat Lense Partner as well.

Case Study 114

Case Study Marketing Directory Retail 114

Mindjumpers

JUNE 13, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value.

Report 274

Report Brands Facebook Nielsen 274

agora pulse

JUNE 9, 2020

This makes them ideal for the retail, and food and beverage sectors. Pinterest for Retail. Link YouTube, Instagram, and Etsy : Retailers can now link their YouTube, Instagram, and Etsy accounts on Pinterest. This provides retailers with a multichannel approach to building their community and of course, making sales.

Engagement 138

Engagement Retail Case Study How To 138

Sprout Social

JULY 18, 2022

The novel’s publisher, Penguin Random House , tapped into this spike in conversations with a good old-fashioned social media contest. Whether you’re a homeware brand looking to capitalize on #CleanTok or a children’s retailer trying to get in on #MomTok, here are a few things you can learn from the rise of BookTok. penguinrandomhouse.

Brands 109

Brands Retail Meme Trends 109

Sprout Social

OCTOBER 17, 2022

Whatever the fashion world calls it, the Telfar Shopping Bag has become one the most coveted “it bags” over the past few years. The iconic bag is only available for sale online and is known for selling out within seconds, but Telfar surprised fans with the opportunity to secure one during New York Fashion Week 2022. nene_la_shiro.

Brands 98

Brands Fashion Eventful Hosting 98

Ignite Social Media

JANUARY 22, 2018

One of the most common topics of conversation that we have with clients as community managers is creating social media content for [insert holiday]. Here’s an example from our #client Altar’d State, a faith-based fashion retailer. Sometimes the holidays are things like Christmas, Veteran’s Day, St.

Social Media 97

Social Media Brands Retail Fashion 97

Later

APRIL 15, 2020

This means retailers and e-commerce brands can seriously boost their sales on Pinterest! . We’re covering how the new feature works, what it means for retailers, and how you can start using the Shop tab to your sales advantage: . The Shop tab is an awesome addition for both retailers and everyday users on Pinterest. .

Retail 71

Retail Price Trends Products 71

Pixlee

JANUARY 5, 2022

Social commerce is a rapidly growing segment of ecommerce, and most social platforms continue to introduce in-app tools that support the marketing efforts of ecommerce brands and retailers. . 9 out of 10 customers say they would choose a retailer that helps them save time and effort over another option. Convenience in Social Shopping.

Social Media 52

Social Media Video Content UGC 52

Waxing UnLyrical

APRIL 26, 2012

I manage a community for an online MBA program ; potential MBA candidates aren’t really on Pinterest yet, so there really isn’t much reason to put stock into a strategy at this point and time. However, a fashion or retail company has to be on there because their audience is active and present on the network.

Social Networking 222

Social Networking Flickr Influencer Retail 222

Later

JANUARY 26, 2021

Black History Month is an annual recognition of the history, achievements, and influence of the Black community. . The goal was to inspire schools and communities across the United States to organize local celebrations, activities, and lectures in an effort to teach Black history as it had never been taught before.

Social Media 80

Social Media How To Instagram Education 80

Ignite Social Media

JANUARY 22, 2018

One of the most common topics of conversation that we have with clients as community managers is creating social media content for [insert holiday]. Here’s an example from our #client Altar’d State, a faith-based fashion retailer. Sometimes the holidays are things like Christmas, Veteran’s Day, St.

Social Media 87

Social Media Brands Retail Fashion 87

Pixlee

JULY 7, 2020

A process previously handled entirely by the marketing team, 2020 has demanded that brands become more community-focused , even in brand communications. While core metrics and KPI’s haven’t changed dramatically, new focuses like diversity & inclusion, coupled with varying levels of retail lockdown have transformed brand zeitgeist.

Brands 57

Brands UGC Communities Class 57

Pixlee

JULY 3, 2019

For instance, Under Armour developed an AI program that scanned visitors of the NYC Fashion Week to discover the guests who were the least dressed up. Once identified, these guests were given a pair of $90 Under Armour shoes to look more stylish and fashion-forward. Engaging the community has never been more efficient.

UGC 59

UGC Brands Apparel Content 59

Pixlee

MAY 21, 2020

Kirkland’s uses UGC in their social channels as well as their blogs and inspiration pages to keep customers engaged when they can’t visit a retail location. Many social advertisers were comprised of travel, fashion and event-based brands – all of which have been hit disproportionately hard right now.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Sprout Social

JULY 6, 2020

However, as God-is Rivera, Twitter’s Global Director of Culture and Community, recently wrote: This is not a fad or a ‘moment.’. This community wants to know that you’ll show up for them even when it’s not popular to do so. How can we be there for those in our brand’s community who are looking for support or resources from us?

Strategy 145

Strategy Social Media Organization Education 145

Ignite Social Media

MAY 24, 2016

While collaborations with music-minded businesses + fashion retailers seem like the obvious fit, the festival’s gorgeous backdrop, exclusive parties, A-list celebs and millennial masses make the event ideal for almost any branded executions. They are an experience, a community, a way of living. Think: Travel + Transportation.

Engagement 110

Engagement Brands Hashtag Eventful 110

Hootsuite

FEBRUARY 4, 2020

Some seniors are even using the platform to showcase their fashion sense. More than 89% of Instagram’s community lives outside of the U.S. Instagram users run the income gamut, from hourly retail employees to Fortune 100 CEOs. It isn’t just the younger demographics logging into Instagram, though. View this post on Instagram.

Instagram 145

Instagram Social Media Marketing Survey 145

Later

SEPTEMBER 1, 2020

For example, Instagram is a major destination for social commerce, whereas Facebook is best for community-building, and Pinterest for inspiration and brand affinity. For example, if you’re a fashion brand with an audience that skews slightly younger, you might find that Instagram and TikTok are your most effective platforms.

Platform 78

Platform Social Media Small Business Instagram 78

The Realtime Report

FEBRUARY 10, 2017

Additionally, these sites can directly link to retail sites for click-to-shop purposes, resulting in direct sales. The world really is your oyster due to the large Facebook community that has been established since its creation. “The world really is your oyster due to the large Facebook community that has been established.”

Retail 70

Retail Fashion Platform Social Media 70

Justin Levy

JULY 1, 2010

During the Discovery phase the brand lets go of the conversation and hands it to the community. It turned a stale functional music player into a fashion brand. In turn, it created an impression that this was more than a music player, it was a must have fashion accessory if you want to be one of the cool kids. This is my view.

Retail 191

Retail Fashion RSS Advertising 191

Pixlee

APRIL 2, 2019

Rather than setting forth archaic tenets to build your marketing strategy, a new school of thought is both popular and successful for brands: craft your marketing strategy from community-driven marketing. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty.

Strategy 59

Strategy UGC Hotels Marketing 59

Sprout Social

JUNE 27, 2022

The impacts of TikTok can be felt all around us, from the fashion trends we’re talking about to the music we listen to. Headlines surrounding the network typically discuss how it’s impacting consumer behavior from a retail perspective, but the full picture is much larger. But first, why you need to try B2B marketing on TikTok.

B2B 136

B2B Brands Marketing How To 136

Keyhole.co

MARCH 7, 2023

Sephora is a beauty retailer that uses reels on their Instagram account to showcase new makeup and skincare products, tutorials, and behind-the-scenes glimpses of their stores and events. They also use reels to feature user-generated content from their customers, which helps build a sense of community and engagement on their platform.

Instagram 52

Instagram UGC Hashtag Collaboration 52

Hootsuite

OCTOBER 25, 2021

She shows what popular fashion brands look like on an everyday person, compared to the overly-stylized, professional model photos companies often use. This works for all companies, not only fashion. Not only does this save you time (and brainpower), it helps build a community around your brand. Get creative! Mostly good.

Social Media 142

Social Media Meme HootSuite Influencer 142

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Fast food, retail, sports—those brands can get experimental. According to 72% of our LinkedIn community , the answer is yes.

Strategy 131

Strategy Brands Hubspot Survey 131

Pixlee

AUGUST 22, 2020

While retail stores focus on generalized layouts and styles for days at a time, websites don’t have that same rigid structure. When shoppers see other real-life consumers engaging with your products, it’s easier for them to visualize themselves making that purchase and becoming a part of your brand community.

UGC 54

UGC Authentication Patterns Communities 54

Webbiquity SMM

SEPTEMBER 16, 2013

It’s a better environment for promoting hospitality, entertainment, retail and fashion brands than for industrial goods. This isn’t to say that Facebook should be a central part of every company’s social strategy.

Metrics 195

Metrics Marketing Class ROI 195

Convince & Convert

SEPTEMBER 10, 2013

Tractor Supply , the largest retail “farm and ranch” store chain in the United States teamed up with a guy named Andy Schneide r to cut through the clutter and drive new revenue by exploiting a content hole in the marketplace. When Andy comes to town, it’s a big deal in the backyard poultry community.

Content 142

Content How To Case Study Feed 142

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help!

Case Study 131

Case Study ROI Social Media Team 131