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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. Related articles.

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Monetization: Social Network Advertising

Laurel Papworth

Social Media Monetization is becoming THE hot issue in online community chatter. Social Ads are driving down the price of regular online ads: A recent analysis by ComScore shows social networks, primarily Facebook and MySpace, have over the last year drawn an average CPM of only 56 cents, compared to the $2.43

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Facebook Removal of Fanpages. Community Pages.

Laurel Papworth

While I trawled manually through around 10,000 Facebook fanpages to finish off the list (still not finished) of Australia’s Top Facebook Pages , I kept coming across this sort of complaint – “I’m trying to get a message to you guys – they’ve shut us down!&# Fanpage vs community vs brand vs groups.

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Facebook talks like a pirate. Movember and online community rituals

Laurel Papworth

Want to know how to change Facebook to Talk Like A Pirate? Ahoy Me Hearties: One of the tasks our online community managers undertake with clients (PR or Marketing agencies, or companies) is to build out a Social Media Conversation Diary – a list of tasks and engagement activities to keep online community members entertained and loyal.

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Changing Trends in Social Media Can Influence Your Business Model (part II)

Mindjumpers

Tweet Written by Nabanita Roy , who is a web enthusiast and blogger currently working as a Community Development Executive at forums.com. In my previous post, I have given an overview of the changing trends in social media. Take a look: Social networking: Connect, Share, Engage. Communication outshines campaining.

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Skinbook: Facebook in the nude

Laurel Papworth

in the nude, Facebook meets Ning. Ok ok, maybe I should stop chortling like a naughty schoolgirl – there’s probably an online community for those too, and if there isn’t let’s start one ? Skinbook proves that there is a community for everyone. Subgroups: Moderating an Online Community (4).

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Australia Job: Social Networking Guru

Laurel Papworth

Online Marketing & Social Networking Guru. Build our Social Networks. High-level experience with Facebook, Twitter and other social networking media. Highly developed written and verbal communication skills, Outstanding attention to detail and high-level organisational/time management skills.