Buzz Marketing for Technology

JANUARY 28, 2010

According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. Share this on Facebook. Tweet This! Share this on Linkedin.

Influencer 194

Influencer B2B Marketing Wikipedia 194

Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook Advertising will take off – This year Facebook saw their advertiser base triple!

Marketing 217

Marketing Adwords Mobile Social Graph 217

Buzz Marketing for Technology

JUNE 15, 2010

The 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers. Share this on Facebook. Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Tweet This!

Social Media 207

Social Media Lurker Crowdsourcing Wiki 207

Buzz Marketing for Technology

MARCH 18, 2010

On the other hand, if you seek alternatives to traditional market research, then you need a vendor that specializes in sentiment capture and community analysis. If you are focused on market research, or messaging effectiveness then you should work with a vendor that tracks social media and user-generated sources. Tweet This!

B2B 225

B2B Platform Social Media Marketing 225

Buzz Marketing for Technology

MARCH 2, 2010

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity. Share this on Facebook. Related posts: B2B Marketing Content: Lure or Lasso? Measuring Engagement. Tweet This!

B2B 206

B2B Engagement Marketing Sentiment 206

Buzz Marketing for Technology

MAY 7, 2013

Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. There is NO Passive Marketing with Social!

Social Media 257

Social Media Radian6 HootSuite Team 257

Buzz Marketing for Technology

JUNE 9, 2010

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. Which is what the CEO and the market wants from you anyway!). Its time to start embracing those few people in ways B2B marketers haven’t before.

B2B 206

B2B Marketing Loyalty StumbleUpon 206

Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question - what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook Advertising will take off – This year Facebook saw their advertiser base triple!

Marketing 157

Marketing Adwords Mobile Social Graph 157

Buzz Marketing for Technology

JULY 21, 2010

Ok I know we all talk a good game about Closed Loop Marketing and I don’t want to burst anyone’s bubble here but frankly we aren’t there yet. But do we really have an all in one Closed Loop market system that does it all? How about your partner community and the leads you have given over to them. Share this on Facebook.

Marketing 197

Marketing StumbleUpon Digg System 197

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace.

Mobile 225

Mobile comScore Insurance Sites 225

Buzz Marketing for Technology

MAY 29, 2013

Interactive Marketing Online Testing Strategy. For sure, online marketers who make sense of big data are going to be better able to build customer experiences around hard data and evidence rather than on hunches and guesswork. The most successful marketers are optimizing and refining all the time. We see this every day.

Data 278

Data Tips Aggregator Conversation 278

Buzz Marketing for Technology

OCTOBER 16, 2008

We launched a contest on Facebook to gather the 'wisdom of the crowd' on how businesses can become more environmentally conscious in their operations. Facebook users can contribute their ideas and pass them along to their friends and the larger Facebook community to vote on by Nov. And yes, the winner gets a green prize!)

Crowdsourcing 100

Crowdsourcing Facebook Course Campaign 100

Buzz Marketing for Technology

NOVEMBER 9, 2011

A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. I don’t care whether you own a community or your rent one from a provider like LinkedIn Groups – but a community is a great place to create a social experience with your customer.

Social Media 198

Social Media Jive ROI Press Release 198

Buzz Marketing for Technology

FEBRUARY 2, 2010

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. Share this on Facebook. It also implies there will be a beginning and, somewhere down the road, an ending.

Campaign 213

Campaign Social Media StumbleUpon Digg 213

Buzz Marketing for Technology

JUNE 27, 2008

s calendar and they include a link to the Meeting Workspace in the Notes meeting invite. For a description of this approach with screen shots, see [link]. Add new comment. Email this page. Read more about: MOSS 2007. MICROSOFT SUBNET: Network World presents the independent voice of Microsoft customers. 20 great Windows open source projects.

Meeting 100

Meeting Sharepoint Wireless Microsoft 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. Not only do they build cool marketing campaigns but they can connect to your sales process. HiveLive has a very different take on Enterprise Communities.

Web 2.0 100

Web 2.0 Mashup Aggregator Microsoft 100

Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. The four P’s were created mainly to describe the ideal “marketing mix.”. Is The White Paper Dead for B2B Marketing?

B2B 209

B2B Engineering ROI Social Media 209

Buzz Marketing for Technology

OCTOBER 11, 2008

Ning, LinkedIn, Facebook) and the. community of teachers and educational leaders in basic education, who are natives or immigrants in the digital world (Ning). Facebook group, Brandon Hall ). College 2.0: (Facebook group, Eduardo Peirano ). an online learning community : This space is open for discussions.

Directory 205

Directory Social Networking Web 2.0 Virtual World 205

Buzz Marketing for Technology

JULY 2, 2008

Facebook Vs. MySpace (and LinkedIn). Community Guidelines. QuickList ( 0 ). Site: Home. What is LinkedIn? Rate: 1 ratings Sign in to rate. Views: 288. watch in standard quality. watch in high quality. more share options ). fewer share options ). This video will appear on your blog shortly. Barack Obama on LinkedIn. Views: 5,805.

OpenSocial 276

OpenSocial YouTube LinkedIn MySpace 276

Buzz Marketing for Technology

JUNE 27, 2008

My Weblog Gurteen Knowledge Community. Knowledge Community. Will Facebook displace LinkedIn as "the social network for business"? The Gurteen Knowledge Website. I help people to share their knowledge; to learn from each other; to innovate and to work together effectively to make a difference! Services I offer. My schedule.

Forums 166

Forums Wikipedia RSS Proposal 166

Buzz Marketing for Technology

JULY 22, 2008

Diigo ~ more than a research tool - a knowledge sharing community. Community Guidelines. Site: Home. Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0. Rate: 47 ratings Sign in to rate. Views: 31,977. watch in standard quality. watch in high quality. more share options ). fewer share options ). Added: March 20, 2008.

Social Bookmarking 279

Social Bookmarking YouTube Handbook Web 2.0 279

Buzz Marketing for Technology

NOVEMBER 10, 2008

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. And at the same time cause marketing was starting to take hold.

Engagement 100

Engagement Cause marketing Web 2.0 Message Boards 100

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. For the bonus round, I recommend staying up to date via LinkedIn’s community superhero, Mario Sundar. Update at least every three months.

LinkedIn 279

LinkedIn Badge Project Comments 279

Buzz Marketing for Technology

JUNE 27, 2008

Loved the myface metaphor, driving home your themes of human community. Community Guidelines. Community Help Forums. QuickList ( 0 ). Site: Home. Informal Learning in 10 minutes. Rate: 23 ratings Sign in to rate. Views: 14,848. more share options ). fewer share options ). This video will appear on your blog shortly. 1 year ago).

YouTube 277

YouTube Pluck Handbook Training 277

Buzz Marketing for Technology

JUNE 27, 2008

This blog is for volunteers, webmasters and administrators of associations, clubs, charities, communities and other groups. Find a spokesperson or facilitator who is familiar to your audience; ideally, someone who is perceived as a colleague or fellow member of the community. I work with Bonasources Wild Apricot marketing team.

Web 2.0 100

Web 2.0 Crowdsourcing RSS Case Study 100

Buzz Marketing for Technology

JUNE 25, 2008

Market Action. From building business to getting a straight answer, social networking sites offer up a wide-ranging community. unlike the popular consumer-oriented service Facebook ? For recruiting hourly workers and tradespeople, he says, Mindfield prefers Facebook. British Columbia. Asia-Pacific. Africa-Mideast.

Small Business 100

Small Business Plaxo Real Estate MySpace 100

Buzz Marketing for Technology

JUNE 27, 2008

We always know more than we can tell and we will always tell more than we can write down David Snowden Complex Acts of Knowing - Paradox and Descriptive Self Awareness [link] Slide 47: Case Study: US Intel Community Intellipedia [link] Slide 48: Whatâ??s Facebook App. Slideshare.net (beta). My Slidespace. Most Viewed. |. Featured. |.

Folksonomy 270

Folksonomy Web 2.0 Wiki Collaboration 270

Buzz Marketing for Technology

JULY 28, 2008

· Filed under Collaboration , Communities , Distributed Work , Enterprise 2.0 , Talent Management. He also wrote " Blogging The Market - How weblogs are turning corporate machines into real conversations " several years ago, more of a cri du coeur at a time when blogging was still fresh and (perhaps) innocent.

Organization 100

Organization Review Web 2.0 Tools 100

Buzz Marketing for Technology

SEPTEMBER 29, 2008

In the age of Facebook, Plaxo and LinkedIn, it is all to easy to start thinking of the network as numbers. Ironically, it’s probably the total opposite of direct marketing (no call to action right from the get go), but probably the most helpful thing if you do want to get into direct marketing… Sphunn it!

Net Neutrality 240

Net Neutrality Plaxo Directory Influencer 240

Buzz Marketing for Technology

SEPTEMBER 29, 2008

This is a space to build a community of practice, where the processes of problem solving, experimentation, coaching and building a professional repertoire of experiences can be undertaken. Community Guidelines. Facebook App. Slideshare.net (beta). My Slidespace. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |.

Education 130

Education Wiki Virtual World Viddler 130

Buzz Marketing for Technology

OCTOBER 14, 2008

online community. outdoordating on online dating market - down in US, up in EU. Your final community category is quite interesting, but one I unfortunately haven not seen much in practice (yet). This could then lead some to want to market an "industry standard"--esp. Data Protection Act. digital television. journalism.

Types 113

Types Conversation Badge Journal 113

Buzz Marketing for Technology

JUNE 23, 2008

Steve Rubel explores the impact of digital trends on business, culture, media and marketing. Facebook: 500028774. Avatar Marketing. Citizen Marketing. Friendfeed will Change Journalism, PR and Marketing. Steve Rubel explores how new technologies are transforming marketing, media and public relations.

Bookmarklet 182

Bookmarklet Tips FeedBlitz Screencast 182

Buzz Marketing for Technology

JULY 22, 2008

Facebook App. Slideshare.net (beta). My Slidespace. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Post: Download file. work: In Pursuit Of Passion. From: sachac , 2 months ago. work: In Pursuit Of Passion view presentation (tags: web2.0@work Terms of Use. Privacy Policy & DMCA. Quick Tour.

Web 2.0 181

Web 2.0 Viddler Embedding FAQ 181

Buzz Marketing for Technology

SEPTEMBER 22, 2008

Post: New Communication Tech and Work Literacy Presentation. New Communication Tech and Work Literacy Presentation View SlideShare presentation or Upload your own. ® networking (facebook, bookmarking) LinkedIn, Ning). ® Communication consideration (choice) ï? Community Guidelines. Facebook App. Featured. |.

Viddler 100

Viddler Automotive Skills Real Estate 100

Buzz Marketing for Technology

JUNE 27, 2008

The result is less formal communication (i.e. Also there is more mobility between school, the workplace, and the community (or communities). Depth of learning, communication, and "connecting" Bad Course on Instructional Design : eLearning Tec. and community building. Group communication and the wiki.

Wiki 113

Wiki Class Web 2.0 Skills 113

Buzz Marketing for Technology

JULY 16, 2008

t we need to market ourselves in this capacity? Scioglilingua Community (1). Scioglilingua Community. Scioglilingua Facebook. t they be starting with themselves and helping to develop it throughout the organizations? And then shouldnâ??t t the learning organization become a driver for the organization? Pionieri (5).

Wiki 100

Wiki Web 2.0 Blogroll RSS 100