Social Media Strategies Summit

APRIL 15, 2021

Build a strong brand and you will get yourself a strong community of loyal customers and brand advocates. Some might argue that a strong community is what makes a brand stronger and loyal customers are the best way to promote a brand. But what is a brand community and why do you need one? What is a Brand Community?

Process 161

Process Communities Brands How To 161

Buffer Social

NOVEMBER 14, 2023

  That’s just one of the reasons I fell into the world of paid membership communities as a way to build a sustainable business around a social media audience. Over the past five years as a community business strategist, I’ve worked with creators of all sizes to build communities that are profitable and fulfilling.

Communities 97

Communities Social Media Tips Education 97

Social Media Strategies Summit

MAY 25, 2021

Facebook can be a helpful resource in that mission. Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. Facebook has developed many tools, resources, and best practices to help you better reach and connect with your followers. Page Verification. Test Creative.

Communities 130

Communities Engagement Facebook Authentication 130

Sprout Social

MARCH 21, 2022

Like Stories Highlights , Guides let you repurpose and curate content from your brand, your partners and your community. They’re also an excellent way to share helpful resources like how-to guides and curated listicles. Holiday product Guides are excellent examples of how you can position your products around an exciting moment.

Examples 103

Examples Instagram How To Curation 103

Keyhole.co

MARCH 24, 2024

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. million listings and a community of reliable hosts around the world ready to welcome guests with open arms. For example, Airbnb hosted the above contest as a part of their “Home With Open Arms” campaign.

Communities 59

Communities Social Media Strategy UGC 59

Sprout Social

AUGUST 4, 2022

10 ways to say ‘We’re hiring’ on social media (post examples). For example, you might need someone with a keen eye for detail, while job seekers might prioritize companies with a hybrid work model. For example: “We’re looking for a professional chef with a passion for food, culinary experience and a growth mindset.

Examples 103

Examples Social Media Skills Team 103

Social Media Strategies Summit

JUNE 3, 2021

Government agencies can leverage social media to share (sometimes critically) important information with their communities. For example, although Vacchi Hill’s agency doesn’t deal with tourism, following tourism agencies online provides a great source of inspiration. For example, when followers ask the U.S.

Engagement 149

Engagement Communities Video Tourism 149

Sprout Social

MARCH 20, 2023

About a year after BentoBox invested in organic social media by hiring a social media manager, we shifted from a product-driven strategy to a community-driven one. Community is a vague word though. Now, let’s talk about what community means. What does it all mean? And is it really worth it? Scientists? Makeup aficionados?

Communities 89

Communities Products Company Strategy 89

Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it? And is it worth it?

Communities 78

Communities Social Media Community building Groups 78

Keyhole.co

NOVEMBER 19, 2023

Edit it according to your current social structure, as well as the explanations and examples below: Social media strategy template explanation Overall goals The opening section of the strategy should identify traditional business goals that social media activity will help meet. Plus, Pinterest has buy buttons. billion users.

Template 52

Template Templates Examples Social Media 52

Buffer Social

AUGUST 3, 2022

Any company can sell its customers a product or service, but a great brand offers its followers something even better – a sense of community and belonging. We’ll cover the benefits of a Facebook Group for your company and share examples of businesses that have benefited from investing in this kind of community.

Small Business 92

Small Business Groups Groups Examples 92

Keyhole.co

JULY 31, 2023

In this article, let’s look at five examples where brands have leveraged social media to deliver excellent customer service. Their bio provides a direct link to their community page for general issues and advises customers to drop a direct message for payment-related queries.

Examples 52

Examples Social Media Brands Issues 52

Social Media Strategies Summit

FEBRUARY 28, 2023

A fast-evolving situation can cause panic and confusion in your community, requiring you to communicate the latest information in a calm, clear manner to the public, stakeholders, and media. You’ll also position your agency as a trusted source working to keep your community safe. This is your crisis communications plan.

Strategy 172

Strategy Construction Resources Press Release 172

Sprout Social

MARCH 12, 2021

Starting today, we're using social to support you by sharing resources and starting new conversations around remote work and open communication to help (even just a little) during this time. These resources will help you prepare for ongoing adjustments to the new normal businesses and communities are facing.

Resources 100

Resources Social Media Management Publishing Social Media 100

Buffer Social

NOVEMBER 1, 2022

” She leads by example when she’s not working, “I try not to let myself get caught up into work when I'm off. ” Community can also be found through more traditional business groups. ” She looks not only to her community of other entrepreneurs but also to her customers.

Small Business 76

Small Business System Examples Policies 76

Waxing UnLyrical

APRIL 5, 2018

These are examples of two successful cause-related marketing and social responsibility platforms which are ingrained in our minds so much, we don’t hesitate to understand their connection with each other. To encourage social responsibility, create a culture of giving back to the larger community. Create an employee advocacy cohort.

Organization 132

Organization Communities CSR Class 132

Convince & Convert

APRIL 12, 2024

This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement. Yet, social media as an industry still lacks the resources, budget, and frankly, the respect, it deserves. For example, Engagement Rate is a top metric we want to look at and measure against.

ROI 135

ROI Team Social Media Metrics 135

Sprout Social

FEBRUARY 1, 2021

In 2020, we applied this same concept to an important initiative at Sprout, our Business Resource Groups (BRGs), which are employee-led groups for traditionally underrepresented communities to come together at Sprout. Having community support around shared identity is one way to survive and/or hopefully thrive against those forces.

System 96

System Groups Groups Resources 96

Sprout Social

MAY 11, 2020

The idea of what “community” means for brands on social media has shifted more in 2020 than it has in a decade. A primary example of this is Talkspace , the asynchronous, chat-based therapeutic and mental health app. The further we are physically from each other, the more important the virtual community becomes.

Communities 88

Communities How To Resources Overview 88

SocialFish

FEBRUARY 22, 2011

We’re very excited to be kicking off a regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.

Case Study 237

Case Study Banking Study Communities 237

Social Media Strategies Summit

APRIL 11, 2024

84% of consumers say online communities directly impact how they feel about a business and whether they buy from and remain loyal to said organization. For example, check out the Moto Machines Instagram profile. Check out Sokisahtel for an excellent example of how to make this network work for your business.

Social Media 225

Social Media Tips Marketing UGC 225

agora pulse

AUGUST 22, 2019

People are forming real relationships on this platform—but managing all those relationships within a community of peers, employees, potential job applicants, and potential clients can be tricky and overwhelming. Personal and Professional Profiles: Why Both Make Up Your LinkedIn Community. Enter Agorapulse.

LinkedIn 105

LinkedIn Communities How To Applications 105

Convince & Convert

DECEMBER 15, 2023

If your organization isn’t investing in the appropriate staff and technology resources to improve your response time, especially on questions and mentions on social channels, you are most likely losing customers. Related episode: How Community, Creation and Culture Fuel Canva’s Social , Jackie Barker 5. What else is important to them?

Brands 148

Brands Marketing Real Estate Collaboration 148

Waxing UnLyrical

APRIL 29, 2015

Community fundraising goes beyond raising funds for a specific cause. It provides an opportunity to improve an entire community through the efforts of the fundraiser. Here’s one example of an organization that’s clearly been successful through their community fundraising efforts. Guest Post by Kari Kiel.

Communities 100

Communities Eventful Case Study Groups 100

Social Media Strategies Summit

DECEMBER 22, 2022

Provide Community News & Updates. Arguably the most obvious use case of social media for government agencies is providing news and relevant updates to your community. Many government agencies have driven a ton of engagement by sharing images and information about their histories and communities.

Social Media 169

Social Media Engagement Transportation Hashtag 169

SocialFish

NOVEMBER 17, 2010

I know there’s already been lots of talk about Open Community , but having just read it, I can’t help but share what I think is a spot-on example of open community as Maddie and Lindy talk about it in the book. SLPs-to-be are also an active part of the community, something I wish I had while in grad school.

Communities 203

Communities Banking Resources Groups 203

Sprout Social

DECEMBER 5, 2023

Meet our experts Kikora Mason Laurise McMillian Greg Rokisky Cassandra Blackburn Algorithm Name: Kikora Mason Pronouns: She/Her Company: JPMorgan Chase Title: Vice President, Community—Chase Social Media Bio: Kikora Mason currently oversees social listening and community management strategy at JPMorgan Chase.

Social Media 123

Social Media Survey Education Team 123

Firebelly

JULY 24, 2013

David Spinks – Community Man. To say that David Spinks loves community is an understatement. He’s all about community – and he’s got a track record that proves it. His other enterprises include BlogDash and The Community Manager where he still actively writes. Can every company grow and maintain community?

Communities 172

Communities Startup Class Forums 172

SocialFish

MARCH 3, 2011

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Open Community Means Collaborating with a Purpose.

Communities 221

Communities Collaboration Statistics Lurker 221

Sprout Social

FEBRUARY 5, 2024

When you think about the commitments that were made to individual communities and people altogether, taking that away is bad from a business perspective,” she says. The recognition and acknowledgement of diverse communities is so important for employees to feel seen, heard and included in the company culture.

Social Media 113

Social Media Authentication Communities Campaign 113

Social Media Strategies Summit

NOVEMBER 30, 2022

Francis Bourgeois is a great example. Importantly, this isn’t just a one-and-done exercise for McDonald’s, which runs a host of programs designed to support its communities, crew, and customers. So far, our examples have focused on brands creating their own stories. million followers on Instagram and 2.7 Image source.

Campaign 304

Campaign Brands Influencer Collaboration 304

Techipedia: Tamar Weinberg

JUNE 19, 2012

Maintaining traditional channels like phone, email and live chat support are a must—but a solid support community can cut that burden drastically, saving you time and money. But good communities are more than support channels. An effective support community relies on members to generate much of the support. It’s Worked Before.

Cost 135

Cost Communities Drupal Forums 135

Kikolani

DECEMBER 7, 2012

The Resources Mashup. 8 Real-Life Examples of Engaging Pinterest Contests – 8 examples of well-run Pinterest contests to inspire your social media marketing. Check Out Google+ Communities. Just in case you hadn’t heard, Google+ has released their competition for Facebook Groups – Google+ Communities.

Mashup 122

Mashup Resources Remix Google Reader 122

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. For example, keyword research tells you that the search volume and competition are high for “personal branding” and relatively low for “personal branding for black entrepreneurs.” What is social media SEO?

SEO 154

SEO Social Media Strategy Hashtag 154

Kikolani

APRIL 13, 2012

The Resources Mashup. Here are examples of different scenarios that would need to be considered expired content and what you can do about them. 35 Beautiful Landing Page Design Examples to Drool Over [With Critiques] – This post is all about showcasing awesome landing pages, to give you some inspiration for your next design.

Mashup 121

Mashup Resources RSS Remix 121

Kikolani

JUNE 1, 2012

The Resources Mashup. Feast Your Eyes on These 9 Examples of Beautiful Email Marketing – Get some design inspiration from these brands that send out simply beautiful email marketing. To show you exactly what I mean, let me share 5 real life examples of The Remora Method in practice. Blogging / Content.

Mashup 115

Mashup Resources Klout RSS 115

Webbiquity SMM

MAY 9, 2023

Efficient Resource Allocation: Social media marketing can be time-consuming and resource-intensive. For example, if your goal is to build community engagement, you need to identify them first and then encourage conversations with them. This will not only solidify your brand voice but build community engagement as well.

Social Media 267

Social Media Tips Marketing HootSuite 267