Sprout Social

NOVEMBER 27, 2023

Social media marketers understand the power of community more than most. But for a long time, communities built specifically for them have been few and far between. Since its public launch in April 2023 , The Arb community has experienced remarkable growth in engagement, with membership consistently on the rise.

Communities 81

Communities Community building Industry Crowdsourcing 81

Ignite Social Media

OCTOBER 20, 2021

Have you been looking for a new way to reach potential buyers, outside of traditional marketing tactics and social networks? Nextdoor works to connect neighbors, businesses, and public services together within their communities. It’s a great way to mix up your media buying investment and reach new audiences in the community.

Advertising 155

Advertising Communities Real Estate Price 155

Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. We’ll explore five influencer marketing trends shaping the social media landscape in 2024. We’ll also share trends in influencer marketing by industry to help you benchmark your brand.

Industry 84

Industry Influencer Trends Marketing 84

Buffer Social

NOVEMBER 14, 2023

  That’s just one of the reasons I fell into the world of paid membership communities as a way to build a sustainable business around a social media audience. Over the past five years as a community business strategist, I’ve worked with creators of all sizes to build communities that are profitable and fulfilling.

Communities 97

Communities Social Media Tips Education 97

Ignite Social Media

MAY 13, 2024

Reactive social media strategy, the art of responding quickly and effectively to real-time events and conversations, can make or break a brand’s reputation. Understand Channel Nuances Each social media platform has its own unique audience, behaviors, and trends.

Social Media 155

Social Media Strategy Tips Loyalty 155

Keyhole.co

MARCH 24, 2024

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. million listings and a community of reliable hosts around the world ready to welcome guests with open arms. But how did they hit the marketing bullseye with their social handles? Let’s find out.

Communities 59

Communities Social Media Strategy UGC 59

Sprout Social

OCTOBER 11, 2022

With fast-paced social feeds cycling from one event to the next, the internet can feel like the Wild West. In this guide, we will define social media moderation and how to leverage it to communicate during global movements. It provides your audience with a platform they can trust. What is social media moderation?

Eventful 110

Eventful Social Media How To Sports 110

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. The Canva team also utilizes very specific channels plans for each social platform.

Brands 152

Brands Marketing Real Estate Collaboration 152

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. 99% found unique value in this B2B marketing strategy that they did not get from other channels. Given that, in this post, we’ll talk about: What B2B event marketing is. Why it’s important.

B2B 118

B2B Eventful Marketing Conference 118

Oktopost

APRIL 30, 2020

Stating that now is a tough time to be planning events would be a wild understatement. But the need to communicate, collaborate, and network persists. . In a survey of more than a thousand mid-level and senior marketers taken last year, 41% listed live events as “ the most critical marketing channel ” for their business objectives.

Eventful 130

Eventful LinkedIn B2B Microsoft 130

agora pulse

JANUARY 25, 2021

What’s a community manager? And why should community managers have their own special day? Find out more about this special social media role and tips for celebrating Community Manager Day. We’ll look at the role of the community manager throughout history and how it has evolved. Pre-Internet.

Communities 112

Communities Forums Disqus Social Media Management 112

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. You could post on community review sites or live-stream it to the masses. Microblogging platforms. Community blogging sites. Should you focus on photos?

Types 145

Types Social Media Microblogging Overview 145

Ignite Social Media

MAY 6, 2021

Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms. Not familiar with any of these? LinkedIn Stories.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Ignite Social Media

DECEMBER 16, 2022

The social media landscape is seen as an ever-changing field, not to mention a growing market of $221.29 We’ve rounded up some of our insightful content to help shape your 2023 social media marketing strategies by highlighting the blog content that readers found most helpful in recent months. . Walkthrough to Video Marketing .

Social Media 161

Social Media Brands Fair Use Marketing 161

Social Media Strategies Summit

JANUARY 22, 2021

As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year. Isolation and physical distancing have forced us to embrace technology now more than ever; newfound importance has been infused into community building; growing support for local businesses has emerged.

Strategy 209

Strategy Marketing SMS Mobile 209

agora pulse

APRIL 7, 2020

What does this pandemic mean for event planners, marketers, and planners? Recently, we’ve gotten a lot of questions from event planners, professional speakers, and marketers about what this pandemic means for their livelihood. We discussed this topic on a recent episode of Social Pulse Weekly.

Eventful 129

Eventful Marketing Conference Insurance 129

The Realtime Report

MAY 22, 2024

The Increasingly Important Role of IPTV in College & University Sports Venues By Andy Wagner According to Nielsen data, college basketball’s March Madness games have consistently been among the most-watched sporting events in the United States, drawing millions of viewers across broadcast and streaming platforms.

Sports 91

Sports Nielsen System Eventful 91

agora pulse

OCTOBER 27, 2020

Wondering whether to attend another virtual event? Make sure to follow these tips to really benefit from online conferences and events. “Business as usual” has been replaced with Zoom calls, Skype meetings, WhatsApp chats, and a whole bunch of virtual events. Virtual Event Stats 2020. billion market cap.

Eventful 153

Eventful How To Conference Hosting 153

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. The platform needs to make changes to attract new users, and re-activate dormant accounts, in order to maintain its long-term viability. But to get the platform back on a growth path, Twitter needs to keep key user segments energized.

Team 160

Team Marketing B2B Eventful 160

Social Media Strategies Summit

JUNE 3, 2021

Government agencies can leverage social media to share (sometimes critically) important information with their communities. Led by Emily Allen Lucht , the Director of Communications for the State of Maryland, this panel answered some of the most common questions we hear from social media marketers in government.

Engagement 149

Engagement Communities Video Tourism 149

Ignite Social Media

OCTOBER 12, 2021

Both platform users and marketers were frustrated during the outage, especially with very little information being released to the public in real-time. That said, the outage brought to life many considerations brand marketers should evaluate when it comes to their social media marketing strategy and the safety of their brand.

Facebook 161

Facebook Marketing Eventful Social Media 161

Sprout Social

MARCH 20, 2023

About a year after BentoBox invested in organic social media by hiring a social media manager, we shifted from a product-driven strategy to a community-driven one. Community is a vague word though. Now, let’s talk about what community means. Marketing professionals? What does it all mean? And is it really worth it?

Communities 85

Communities Products Company Strategy 85

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 123

Examples Influencer Campaign Marketing 123

Webbiquity SMM

NOVEMBER 15, 2022

Whether you’re an aspiring social media manager looking to grow your skill set, or a marketing leader seeking an experienced professional for your team, below are seven essential skills for social media managers to contribute to your company’s success. Focus on community engagement. Be adaptable and open to change.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend.

B2B 62

B2B Marketing ROI Hubspot 62

Social Media Strategies Summit

FEBRUARY 8, 2023

Create Graphic Templates for Your Team Accessing high-quality visual assets is a common headache for higher ed social media marketers. But there’s a simple solution: creating graphic templates that you can adapt to multiple content types and platforms. Are the other platforms truly that much different?” So what’s the solution?

Social Media 200

Social Media Google Tips Template 200

Sprout Social

FEBRUARY 22, 2022

Users make purchases from social media platforms like Facebook, Instagram and Pinterest, either in the apps themselves or after clicking through to a product web page. Social platforms mimic the in-person experience of browsing in physical malls and stores with techniques like group buying, messaging and interactive content.

Platform 104

Platform Tips Buy Instagram 104

Buffer Social

FEBRUARY 21, 2023

When I first started building Diversability with the vision of creating a community of people with disabilities (and the allies who support us) elevating disability pride, I kept encountering roadblocks when trying to get the word out. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities.

Brands 82

Brands Marketing Hosting Eventful 82

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 120

Strategy Brands Content UGC 120

Keyhole.co

JANUARY 4, 2022

Along with being a preeminent social network for hiring top talent, more and more businesses are using LinkedIn marketing to network, connect and sell to potential customers. Both marketing and sales departments are using LinkedIn to attract and convert new business. These statistics highlight that you need a LinkedIn marketing plan.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

agora pulse

OCTOBER 20, 2020

When the pandemic began unfurling, many businesses scrambled to put their events online. LinkedIn shared its findings in a recent virtual events guide. LinkedIn wanted to help those struggling marketers. LinkedIn wanted to help those struggling marketers. LinkedIn Events for Pages. Event Types. Essentials.

Eventful 95

Eventful LinkedIn Conference Notification 95

Sprout Social

OCTOBER 4, 2023

But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Let’s dive in.

Strategy 118

Strategy Brands UGC Marketing 118

Likeable

AUGUST 9, 2021

As the creator economy on social media continues to grow (in both size and importance), almost every mainstream social platform has found itself competing in a monetization arms race of sorts. So, to make it easy, we figured we’d list out every way you can make money on different social media platforms—all in one blog post.

Platform 113

Platform Tumblr Badge YouTube 113

Pixlee

JANUARY 12, 2022

Today’s generation of tech-savvy consumers is less receptive to traditional methods of advertising and marketing. Instead of shouting into the void why their product is the best, leading brands now build a brand identity and community through the creativity of their customers. So, how do you tap into that market with your brand?

Communities 52

Communities UGC Marketing Newsletter 52

Later

AUGUST 10, 2021

Annabel shares the inspiration behind the brand, why she’s passionate about sustainability, and how she’s built an engaged digital community — all during a global pandemic. Combining her passion for sustainability with her background in marketing and design, Seventh & Oak was born. View this post on Instagram.

Communities 80

Communities Instagram Feed Feedly 80

Later

AUGUST 28, 2020

Looking for some fresh virtual event ideas to bring your community together? With virtual events on the rise, the opportunities are endless with so many platforms to choose from — whether it’s a weekly Instagram Live series, or a one-time private Zoom chat. . Table of Contents: Why You Should Host a Virtual Event.

Hosting 84

Hosting Eventful Class Instagram 84

Waxing UnLyrical

FEBRUARY 5, 2013

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. Image: goiabarea via Flickr, CC 2.0.

B2B 230

B2B Communities Facebook How To 230