Big data: seeing the forest and the trees
Sherrilynne Starkie
JUNE 22, 2013
Canada (Photo credit: Wikipedia). Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. For example, tools that used to be for elite athletes, like the Nike+ Fuelband , are now becoming ordinary things. It’s the sum of all our interactions in the world.
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