Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. For retail brands, social commerce opens up a new pathway to purchase.

Retail 104

Retail Social Media Brands Tips 104

Buffer Social

MAY 17, 2023

In this article, we will explore the ins and outs of social media collaboration, its effectiveness, real-life examples, and how to approach a potential collaboration to maximize its potential. What is social media collaboration? What are the benefits of social media collaborations?

Collaboration 93

Collaboration Social Media Project Reputation 93

Sprout Social

FEBRUARY 1, 2021

In a socially distanced year, businesses witnessed firsthand what a crucial role social media plays in connecting brands with their customers. For some brands, 2020 was all about trying new things on social, while others prioritized engaging the communities they’d already built.

Social Media 133

Social Media Social Media Management Marketing Brands 133

agora pulse

NOVEMBER 10, 2020

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Social Media Analytics Defined. Here are our favorites.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

DECEMBER 20, 2022

This is your sign to create a “meet the team” social media post series to highlight employees who play a crucial role in shaping your brand—from your culture to your content to your finished products. A post shared by Sprout Social (@sproutsocial). What is a “meet the team” social media post?

Meeting 96

Meeting Team Social Media How To 96

Hootsuite

FEBRUARY 18, 2020

Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. Collecting leads on social media will help you find people interested in your company.

Social Media 145

Social Media How To HootSuite Discount 145

Ignite Social Media

FEBRUARY 9, 2022

With its infinite scroll functionality, thumb-stopping content, and the high possibility of video virality, TikTok has taken the world by storm and it’s a no-brainer to infer that retailers and CPG brands alike should be thinking of ways to integrate the platform into their social media mix. Glossier Embraces UGC & BTS.

Brands 120

Brands UGC Authentication Comparison 120

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. But the business page isn’t the end of it.

Small Business 100

Small Business Engagement Strategy Facebook 100

Pam Moore

JUNE 28, 2019

The digital marketing and social media content landscape is getting scary for marketers who don't have a content strategy. The social web is more crowded and noisier than ever. Download our 2019 content calendar template here -> 2019 Content Calendar Template. You can download it for free here. Draft due date.

Template 60

Template Templates Content Marketing 60

Ignite Social Media

AUGUST 2, 2022

With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. There’s even talk that TikTok will pass Instagram this year as the number two social media site. Having this at top of your TikTok Marketing strategy can quickly build audience loyalty.

Strategy 175

Strategy Marketing Banking Influencer 175

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. He explains ROI is often confined to bottom-funnel metrics like downloads or conversions, but influencer marketing drives returns across the customer journey.

ROI 102

ROI Influencer Marketing Survey 102

Hootsuite

JULY 6, 2022

Bonus: Download a free pack of 8 eye-catching Instagram ad templates created by Hootsuite’s professional graphic designers. Social commerce is a subset of eCommerce. It involves buying and selling over social media. Within those billions of users, Instagram fosters niche communities. Download now.

Instagram 117

Instagram HootSuite UGC Influencer 117

Hootsuite

JUNE 25, 2019

A little inspiration goes a long way when it comes to brainstorming social media contest ideas. PS: before launching your social media contest be sure to make sure it doesn’t violate the platforms’ T&Cs or R&Rs.). 7 Social media contest ideas to increase engagement. Like and/or comment to win.

Examples 111

Examples Social Media Instagram Hashtag 111

Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. Does TikTok and the opportunities it provides align with my social media goals? Your goals are the heart of your social media strategy and your social network choices need to be in service of them. Definitely.

Questions 105

Questions Banking Insurance HootSuite 105

Sprout Social

MARCH 9, 2023

An effective communications strategy helps brands deliver on a compelling narrative that captures and deepens customer loyalty. What is the function of corporate communication? The functions of corporate communication vary according to the different audiences being targeted and the goals you need to achieve.

Skills 109

Skills Template Templates Travel 109

Pam Moore

NOVEMBER 28, 2018

The social media content jungle is getting scary for marketers who don't have a content strategy. The social web is more crowded and noisier than ever. You can download our 2019 content calendar template here -> 2019 Content Calendar Template. You can download it for free here. Content is not a silo.

Template 60

Template Templates Content Social Media 60

Pam Moore

NOVEMBER 28, 2018

The social media content jungle is getting scary for marketers who don't have a content strategy. The social web is more crowded and noisier than ever. You can download our 2019 content calendar template here -> 2019 Content Calendar Template. You can download it for free here. Content is not a silo.

Template 60

Template Templates Content Social Media 60

Sprout Social

OCTOBER 19, 2023

Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year. Analyzing social media data Social media data is a treasure trove of brand and customer insights that AI tools effortlessly dig into to surface critical information.

Strategy 124

Strategy Sentiment Marketing Analysis 124

Pam Moore

DECEMBER 7, 2017

The social web is getting noisier by the minute. If you are ready to once and for all see a real return on your investment in social media and digital marketing you need to look deeper than the follows, clicks and retweets. How to use our 2018 content marketing editorial calendar template ( download now ). Social Post.

Template 167

Template Templates Trends Content 167

Buffer Social

DECEMBER 14, 2023

  Here are two creators who have mastered the art of sharing industry news through LinkedIn carousels: Girl Power Marketing uses a distinct tone of voice and visual branding to share important social media updates.  It creates a sense of community and shows that the company values its employees.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Pam Moore

MARCH 25, 2020

The traditional media is changing regardless if you want to accept it or not. I am the co-founder and CEO of a successful social media, digital marketing and conversion optimization agency, Marketing Nutz. Participation, inspiration, human relationships were not invented by Facebook, Twitter or social media of any kind.

Brands 78

Brands Smart Phone ROI Social Media 78

Ignite Social Media

AUGUST 2, 2022

With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. There’s even talk that TikTok will pass Instagram this year as the number two social media site. Having this at top of your TikTok Marketing strategy can quickly build audience loyalty.

Strategy 91

Strategy Marketing Banking Influencer 91

Pam Moore

JUNE 21, 2019

Content marketing is not a new shiny object invented via social media. Without content and humans, social media and digital marketing wouldn't exist. If you are working with a digital marketing or social media marketing consultant or agency be sure to look behind the magic curtain. Source: Wikipedia.

Content 113

Content Marketing Loyalty Findability 113

Mindjumpers

MAY 3, 2011

Build loyalty and deepen relationships – When people like your Page, you have the opportunity to create personalized experiences and to drive engagement and loyalty over time. Amplify recommendation and word of mouth – Use Facebook’s social and viral potential by building sharing into all of your activities and campaigns.

Facebook 274

Facebook Crowdsourcing How To Marketing 274

Sprout Social

FEBRUARY 26, 2024

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers.

Report 63

Report Atlassian Brands Sentiment 63

Waxing UnLyrical

JUNE 28, 2013

On the different kinds of assets a company has: A3: Tangible assets less than half company value, rest= goodwill, intellectual capital, customer loyalty, consumer support, etc. We’ll have a community chat, and get back to some fabulous guests from August. . — John Friedman (@JohnFriedman) May 28, 2013. I love that last one!

CSR 258

CSR Survey Consultant Loyalty 258

Hootsuite

APRIL 17, 2020

Some brands are using Facebook Messenger to drive loyalty and sales. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Using sarcasm and irony on social media can be dangerous. But millions more aren’t. Using sarcasm or irony. Get Started.

Brands 145

Brands Facebook HootSuite Badge 145

Sprout Social

MAY 19, 2021

Now, customers are shifting to social for praise, complaints and everything in between. Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways.

Engagement 133

Engagement Brands Review Influencer 133

Convince & Convert

NOVEMBER 15, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Click the play button to listen here: Download the audio file: [link]. Erich gives his executives credit because they “all understand we’re not going to be selling a whole lot of cars through social media.”

Loyalty 139

Loyalty Nielsen Social Media Case Study 139

Convince & Convert

SEPTEMBER 27, 2013

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. “They sold their team loyalty out for a cupcake.”

Brands 128

Brands Sports How To MySpace 128

Convince & Convert

NOVEMBER 22, 2010

Tweet Just because you CAN do something in social media, doesn’t mean you SHOULD. and Hardees) launching their own mobile loyalty cards via iPhone and Android app. Why not just launch a tattoo-based loyalty program, where customers that get inked with pictures of burgers get discounts?

Loyalty 124

Loyalty Social CRM Foursquare Case Study 124

Mindjumpers

AUGUST 16, 2012

A game downloaded through the App Center is 35% more likely to be revisited the following day. Facebook users want to play: Why not add a gamifying element to your social marketing campaign? Social Media Gone Mobile. Most of them revisiting games several times. Similar Posts: Gamification: Why Play?

Campaign 235

Campaign Facebook Marketing Mobile 235

Pixlee

JANUARY 4, 2021

This year, the most successful brands used digital marketing to develop customer loyalty, streamline the customer journey, and give purpose to every transaction. . Their “Questival” cultivates outdoor exploration in the community through 24-hour scavenger hunts in various locations guided by the brand’s app.

Marketing 53

Marketing Sentiment Loyalty Meeting 53

Waxing UnLyrical

MARCH 26, 2013

By building an identity on Instagram, Ryan changed my perception of her boutique, and Andi and Jamie have continued to grow my loyalty as a client. SimplyMeasured - This tool allows users to download analytics on different profiles for free as long as you agree to share a tweet to promote the company.

Instagram 279

Instagram Tools Statistics Small Business 279

Hootsuite

SEPTEMBER 14, 2023

But it’s pretty important to define the important role of community manager on your marketing team. Community managers are the all-stars responsible for fostering engagement, building relationships, and maintaining the integrity of online communities. Get the report What is a community manager? Are you paid enough?

Communities 96

Communities Social Media Management HootSuite Skills 96

Buffer Social

JANUARY 18, 2023

These tools encompass everything from the social platforms you choose to build your presence on to the community-building app where you engage with your audience. Visual content creation tools So many of the social media and content creation platforms available to us are visually oriented.

Process 109

Process Tools Content Price 109

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Awareness, Sales, or Loyalty?

Social Media 168

Social Media Strategy Consultant Conference 168