Kikolani

OCTOBER 1, 2010

How do we know the ROI of blogging ? A look at the standard return on investment formula and 5 tools to help you measure ROI. A look at if an online community was created with different values. 5 ways to use your social profiles for SEO – tips on how followed and nofollowed profiles can help with link credit and more.

Mashup 135

Mashup Resources WordPress NoFollow 135

Pam Moore

NOVEMBER 19, 2019

Your customers and audiences are not waiting on the edge of their virtual seats excited for you to post yet another link to your press release or announcement of the new discount and product or service you want them to buy. Social platform selection and prioritization based upon audience analysis and business goals. They want value.

Social Media 60

Social Media Training Press Release Project 60

Bill Hartzer

APRIL 4, 2014

Retargeting is said to offer a significantly better ROI than traditional paid or display advertising services. For example, you pay for 100 diapers, instead of 20, and receive a significant discount off the individual price. So you might be browsing Facebook and see a ‘Get Fit In Clapham’ advert which would promote their services.

Advertising 74

Advertising Price Discount Review 74

Twist Image

APRIL 19, 2013

From the news item: "About 61% of small businesses don''t see any return on investment on their social-media activities, according to a survey released Tuesday from Manta , a social network for small businesses. Yet, almost 50% say they''ve increased their time spent on social media, and only 7% have decreased their time.

Social Media 111

Social Media Adwords Small Business Loyalty 111

Laurel Papworth

JANUARY 14, 2010

Situation: Internet users now spend 17% of their surfing time on social network and blogging sites, nearly triple the percentage of time spent on such sites a year ago, according to Nielsen. Over 44% of Internet users are active in social media. companies use Facebook and 45% Twitter. companies use Facebook and 45% Twitter.

Hotels 85

Hotels Tourism Travel Social Media 85

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Your strategies must employ content creation, community management, local/maps optimization, among others. Offering discounts? Here are 99 ways, from giveaways to community building to media connections to offering discounts and so much more. How many of these new tactics have you adopted? This is a really creative piece.

Marketing 264

Marketing SEO Case Study Small Business 264

Proactive Report

JULY 3, 2011

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. Invest the time to map your social graph. Source : Hubspot Facebook Marketing Update Spring 2011).

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Techipedia: Tamar Weinberg

MAY 5, 2010

Don’t shy away from giving your community the information needed to find you elsewhere both online and offline. How do I know if there’s ROI in Facebook? On the other hand, you can also share the same discount code across all social platforms. Share the 10OFF discount code for everyone, for example.

Facebook 279

Facebook How To Marketing URL 279

Later

APRIL 10, 2019

across all social networks. In a recent influencer marketing study, Neoreach concludes “the larger the influencer, the lower the ROI”. It’s reported that influencers with 50K to 250K followers deliver a 30% better ROI per dollar spent than macro-influencers , and 20% better than influencers with 1+ million followers.

Cost 84

Cost Influencer Instagram Travel 84

Josh S Peters

FEBRUARY 15, 2010

Using social media to enhance what you’re already doing and tap into your existing networks and communities has a lot of underlying power to it. Make sure that everything is in working order and that if you’re running any kind of giveaways, discount codes, promotional offers, etc.

Social Media 119

Social Media Marketing Patterns Lijit 119

Kikolani

NOVEMBER 30, 2012

10 Ways to Get More Blog Traffic with Social Media Teasers – We have one job. To make our social media teasers irresistible. So much so that people just have to click on the link or retweet it out to their community. Social Media / Social Networking.

Mashup 122

Mashup Resources Facebook eBook 122

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. You’ll be able to easier understand how these events drive social success using Swix.

Social Media 117

Social Media Strategy Statistics Metrics 117

Social Media Strategery

APRIL 2, 2010

The Starter Videos Go to [link] and watch their videos on technology – great starting point to understand the basics Watch the Social Media Revolution video as it will give you some great stats on the impact of social media) The Us Now Video (warning: it’s an hour long, but it’s a fantastic, inspiring piece on Government 2.0)

Gov 2.0 138

Gov 2.0 Social Media Policies Privacy 138

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

Sure, it helps, but if all you have is a personal brand built via social media, you’re missing what’s needed to be well-rounded in the nuances of social media marketing. Reply Tamar Weinberg December 16, 2009 at 11:17 am Michelle, I’m by no means trying to discount SEO as a tactic. It’s in the article.

SEO 178

SEO Social Media Marketing Digg 178

Bare Feet Studios

FEBRUARY 9, 2009

What’s the ROI in dollar amounts, time saved, enjoyment even? Non-profits are slightly different in that do tend to give back directly to the community in some way which is why most people discount for them. This requires faith, trust and real accountability in terms of the real value creation. How is it unique?

Price 40

Price iPhone Upcoming Instant Messaging 40

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

For the entire day, I discounted the idea that anything would be wrong (and that it was really a cold, after all). Reply Gab "SEO ROI" Goldenberg February 6, 2008 at 5:44 pm Be proactive about it, like Dreamhost. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us

Reputation 125

Reputation Chemicals Issues Consultant 125

Convince & Convert

AUGUST 10, 2010

Cheers, Sheldon, community manager for Sysomos [link] 40deuce I agree that influence mining will definitely be a huge thing in the next year or so. Perhaps not, but that audience size shouldn't be entirely discounted either. It will all just depend on how companies go about finding and then using their influencers.

Social CRM 135

Social CRM Influencer Klout Social Media 135

Webbiquity SMM

JANUARY 15, 2013

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. Nine Ways To Improve Your Facebook Engagement and ROI by MENGonline. Stop Looking at Facebook’s Insights by Inkling Media. to increase fanning of your Page.”

Facebook 192

Facebook Small Business Advertising Hubspot 192

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? How do the audiences differ across various social networks? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire.

Research 210

Research Social Media B2B Marketing 210

Sprout Social

JULY 13, 2016

Your social media plan should consist of mini-plans for each social media channel you expect to be active on. If you’re just getting started, keep your number of active social networking sites to three or less. In fact, Instagram has the most engagement of any social media channel. Join in on Communities.

Social Media 40

Social Media Tips Marketing Hashtag 40

Webbiquity SMM

JUNE 6, 2011

It takes a community to build a community. So much of building a community requires understanding people and engaging with them. Experts tell us the number one networking tip is to help others and they’ll return the favor — large or small. Now you may wonder, “ How do we build a community? You expand it.”

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Convince & Convert

AUGUST 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Starbucks the Most Dangerous Competitor to Facebook?

Facebook 145

Facebook Yahoo Collaboration Social CRM 145

Convince & Convert

JUNE 8, 2010

Named One of Arizona’s Top 25 Restaurants by Arizona Highways Magazine, show this message for a discount on an appetizer.&# Immediately, a message popped up on my iPhone saying “since you’re so close, why not visit Tinderbox Kitchen ?

Social Media 129

Social Media Foursquare Consultant Airlines 129

Convince & Convert

APRIL 7, 2010

This is where 4SQ needs to work a bit hard imho @joel_hughes [link] Brent I see FourSquare in two ways: From a marketer’s standpoint (and I know the positives (like those listed in this post) and what can be done, but here are some of my hang-ups): 1) There is a limit to the freebies, giveaways and discounts that can be offered.

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Convince & Convert

SEPTEMBER 20, 2010

The time and money, per the SM and Twitter strategy will determine if it's worth the effort – gotta watch that ROI – and that mileage will vary. Janet Aronica Community Manager oneforty.com [link] Janet Aronica I like your point, Ike. link] Tink Is Twitter for Business Even Worth the Trouble?

Social CRM 148

Social CRM Twitter B2B CoTweet 148

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. It's not a magic pill.

Social Media 149

Social Media Strategy Energy Consultant 149

Webbiquity SMM

NOVEMBER 28, 2011

by Edelman Digital Noting that “a blog is a focal point and acts as a base of operations for communications,” Jonny Bentwood details the benefits of business blogging as well as the growth stats: 39% of U.S. Minneapolis is 4th-Most Socially Networked City by Twin Cities Business Congrats to my fellow Minneapolitans!

Statistics 219

Statistics Research Social Media B2B 219