Laurel Papworth

APRIL 26, 2011

How do you respond to a negative comment in an online community, on Facebook? Unless they go off and create an anti-community such as Dell Hell, alert the Press and continue to pursue their point of view. Law as bullying tactic rarely works, it just incenses the community. How about a bitchy tweet on Twitter?

Communities 112

Communities Comments Badge Airlines 112

The Marketing Blog

SEPTEMBER 7, 2010

Home About In the Media Building a People Centric Organization A Study on How Business Entities in India are Using Facebook September 7, 2010.5:43 When it comes to Facebook, the social networking platform is no different. Your brand has a Facebook fan page and you have a bunch of folks who like your company’s official ‘Facebook’ page.

Facebook 185

Facebook Web 2.0 Startup Applications 185

Buzz Marketing for Technology

JANUARY 28, 2010

Which is why I prefer to have my communications group work with them much like they have always worked with the media. But the group that excites me the most is the Advocates – I want to grow that budding community – I want to offer them special access to news and previews of our latest product. Tweet This!

Influencer 194

Influencer B2B Marketing Wikipedia 194

Buzz Marketing for Technology

JUNE 9, 2010

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. Share this on Facebook. Tags: Advertising Branding Communications Communities Customer Lead Generation Loyalty Marketing Strategy. Tweet This!

B2B 206

B2B Marketing Loyalty StumbleUpon 206

Buzz Marketing for Technology

FEBRUARY 2, 2010

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. Share this on Facebook. It also implies there will be a beginning and, somewhere down the road, an ending.

Campaign 213

Campaign Social Media StumbleUpon Digg 213

SocMed Sean

MARCH 6, 2012

So what I do is call in a group of my smart, talented (and often very nerdy) friends and colleagues and then talk through the challenge. Bring together a group of smart, talented individuals to help the diabetes community in their fight against this disease. Share this on Facebook Tweet This! I DARE YOU!

Skills 279

Skills Creative Commons Tumblr StumbleUpon 279

Jason Yormark

SEPTEMBER 7, 2010

I’ve been wanting to write more about these services, but not until I was able to really give them a good try and for the past few weeks, I’ve immersed myself into really 3 choices, Facebook Places , Foursquare and Whrrl. It’s the only one of the three that truly has a community feel to it. Share this on Facebook. Tweet This!

Foursquare 240

Foursquare Technorati StumbleUpon Digg 240

Convince & Convert

MARCH 10, 2013

The rise of Twitter was accompanied by the slow demise of RSS and Digg, as the surging popularity of the 140-character kid made many previous pointing and info-gathering technologies unnecessary. As they write on their blog : A Twitter community is just like your workplace or your neighborhood: it’s made of real people.

Twitter 167

Twitter Nielsen Forums Digg 167

Laurel Papworth

SEPTEMBER 21, 2010

Digg has changed it’s social networking strategy from spotlighting key influencers who “digg&# a lot of articles to collect followers (crowd gatherers) to news from your friends. The Digg Situation. The new Digg looks, therefore, like a mix of Facebook, Twitter, and RSS. Cos that’s a friend no?

Influencer 85

Influencer Digg Social Networking Communities 85

Techipedia: Tamar Weinberg

MAY 18, 2010

surveys, focus groups, test marketing) often spend millions to locate their target markets. You can search for related groups and Fan Pages through Facebook, start accounts on social bookmarking sites such as Digg or StumbleUpon, and check on who is linking to your site to find out who’s interested.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Myrland Marketing

SEPTEMBER 8, 2010

Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense SOCIAL MEDIA: ARE FACEBOOK GAMES DRIVING YOU CRAZY? 50% of active users log on to Facebook in any given day. People spend over 700 billion minutes per month on Facebook.

Facebook 93

Facebook Applications WordPress Technorati 93

Saying It Social

JUNE 3, 2010

Own your brand’s social presence: If you don’t create official channels online, it’s only a matter of time before your customers/clients do it for you and create their own profiles and communities around your brand. Be sure to build trust by adding value to the community consistently over time. Please share your experiences!

Social Media 159

Social Media NoFollow Marketing Social Bookmarking 159

Techipedia: Tamar Weinberg

JANUARY 12, 2010

That doesn’t typically fly elsewhere (Facebook will kill the account), but Times Square on Friendster required 2 accounts at the time because I maxed out on the initial 500 person limit. The High Point: Facebook In 2004, I joined Facebook and my behavior changed drastically. I had many friends just like that.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Bill Hartzer

OCTOBER 12, 2009

Porsche had the highest community rating in the Community Index with a score of 5,448, followed by BMW at 3,681 and Audi at 3,612. MH Group Communications says that “Porsche had the highest community rating in the Community Index with a score of 5,448, followed by BMW at 3,681 and Audi at 3,612.

Social Media 103

Social Media Brands Digg Forums 103

Buzz Marketing for Technology

JULY 2, 2008

Facebook Vs. MySpace (and LinkedIn). Demo of LinkedIn Status and other communication features. SAP Groups on Linkedin June 2008. Community Guidelines. QuickList ( 0 ). Site: Home. What is LinkedIn? Rate: 1 ratings Sign in to rate. Views: 288. watch in standard quality. watch in high quality. more share options ).

OpenSocial 276

OpenSocial YouTube LinkedIn MySpace 276

Saying It Social

JULY 22, 2010

The advice that gets the most votes by 5pm ET on July 23rd wins an iPad and more importantly to me, some pretty nice recognition in the social media community. In order to get what you want you have to be good and play nice; sharing is good, too. If you’re a skeptic and expect instant gratification you’ll find yourself without.

ROI 128

ROI Social Media StumbleUpon Digg 128

Webbiquity SMM

FEBRUARY 28, 2011

. • Yianni Garcia – Digital Marketing & Community Manager, The McGraw-Hill Companies. Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning. Financial Services. • Ken Hittel – Vice President, Corporate Internet Dept.

List 155

List Twitter Brands Microsoft 155

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

When you have a group of people submitting their work, there is an awareness that it isn’t just one idea that will work, so the result is a higher quality of work. Crowdsourcing is an useful model because it can be used by any group for any reason. Facebook Create a Facebook Page and tell everyone about it.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Webbiquity SMM

NOVEMBER 16, 2010

A common mistake in social media is that companies will dive right in, setting up a Twitter account or Facebook page and blasting out tweets and status updates about their latest company news and new product announcements—and then wonder why their Twitter following isn’t growing and there’s no interaction on their Facebook page.

SM2 189

SM2 Alterian Social Media Influencer 189

Webbiquity SMM

DECEMBER 21, 2010

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Twitter, Facebook and LinkedIn groups, community sites (e.g. Share this on Facebook. Provide customer support. Share this on Bebo. Share this on del.icio.us.

Social Media 191

Social Media Research ROI Technorati 191

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

Networks like Digg, FriendFeed, and Facebook are seeing huge growths in value, but the little guys, the ones actually providing the meat and potatoes for those operations, rarely see a nickel. Just like it’s not uncommon for someone to click the “Digg&# button on Digg without ever visiting the site.

Aggregator 151

Aggregator Content Digg Posterous 151

Kikolani

FEBRUARY 18, 2013

Kids aren’t on Facebook as much now as they used to be. Moms, on the other hand, aren’t hanging around Digg or Linkedin. Be Active in the Community. The crux of social media is the sense of community that is on the network. Be sure to follow Kristi on Twitter , Facebook , and Google+. Follow Your Target Market.

Trends 142

Trends Social Media Tumblr Campaign 142

Techipedia: Tamar Weinberg

NOVEMBER 28, 2007

Already, however, it’s gaining momentum among “Digg refugees&# and folks who don’t feel comfortable on other social networks. Earlier this month, I wrote a blog post about how you cannot be a participant of a community without understanding the community members therein. See the surge? Ride the wave!

Review 102

Review Digg StumbleUpon Web 2.0 102

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Social Events (e.g.,

Review 152

Review Social Media Marketing Handbook 152

Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. I predict you will see Facebook surpass Google by Valentines day 2010. Share this on Facebook.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Kikolani

JULY 28, 2010

Scribnia is an excellent blogging community that lets you connect with and review other blog writers. There are a number of great networks specifically built for bloggers for the purpose of bookmarking, forums, groups, and networks. Please share your favorite blog linking tips, as well as what blogging communities are your favorites.

List 144

List Alltop Forums Technorati 144

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

Here’s a screenshot of a story that became popular with a whopping 235 Diggs. It was taken the night of January 28, 2008 (approximately 11PM EST): While Digg typically allowed stories to hit the front page within 80-120 votes (the latter being more rare than normal), it’s now requiring almost double the number.

Digg 100

Digg Social Media Upcoming Ustream 100

Bill Hartzer

JANUARY 28, 2010

MashedIn provides a widget that you can add to a web site or blog where your users can authenticate with either Facebook , Twitter , or LinkedIn to reveal common connections to the widget owner. Individuals have various groups of friends or connections on different social networks they use on a regular basis. Share this on del.icio.us.

Applications 115

Applications Social Media Widget Technorati 115

Idaconcpts

AUGUST 18, 2010

If you install the Aardvark Facebook application, you can get answers to your questions quickly and easily. The difference between these people and those who stay is that the first group don’t take the time to learn how to use it to their advantage. Take Advantage of Facebook Tools. Join Online Shopping Communities.

Questions 137

Questions Social Media iPhone Applications 137

Techipedia: Tamar Weinberg

AUGUST 18, 2010

My uncle knows a young girl from his community, a recent college graduate, who is looking for a social media job. Those of you who read Techipedia regularly know that I won’t add you as a Facebook friend if I don’t know you. When she found out I was his niece, she became ecstatic. Not yet, at least. This is not a bad thing!

Activities 216

Activities Social Media Policies Social Networking 216

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

Smaller companies could succeed with this method by marketing — verbally or through their website — to groups of devout followers and keeping their Twitter streams current (offering a daily deal or frequent deals that encourage customers to seek out discounts and sales). So while I love Facebook , Twitter fulfills many needs.

Twitter 131

Twitter Microblogging MySpace Yahoo 131

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site. What do you choose?

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

DECEMBER 2, 2008

Typically, a fair portion of the class involves group work and some interactive elements — we’ve had discussions, card games, Jeopardy, chart-making, a range of Montessori activities, videos, song-writing and much more. What tasks are more important to developing a popular community versus developing a popular blog?

Social Media 189

Social Media Class Forums Microblogging 189

Laurel Papworth

OCTOBER 1, 2011

In this article, I’m looking at process vs product journalism, representational democracy falling over, the demise of capitalism, authoritarian aspects of traditional media AND online community hosts e.g. Twitter and the newly found power of Crowd Activism. Not bad for a Sunday morning in rainy Sydney!

Journal 111

Journal Flash Mob Communities Digg 111

The Marketing Blog

OCTOBER 31, 2007

51 am Linkedin v/s Facebook – Professional up Against Social Jump to Comments Matt Dickman’s thoughtful post on Linkedin v/s Facebook raises a few questions. Everybody knows and has been saying that Facebook is Personal and Linkedin is more Business users. October 31, 2007.10:51 It is more in the mind set.

LinkedIn 100

LinkedIn Web 2.0 Facebook Startup 100

Myrland Marketing

OCTOBER 6, 2010

Yesterday, he engaged his audience with the informative, somewhat controversial to some in attendance, idea that Facebook is where we as marketers, entrepreneurs, service providers and businesspeople need to be spending our attention. 1) &# By this time next year, you, as a brand, will spend more time on Facebook than on Twitter.&#

Facebook 88

Facebook Social Media WordPress Syndication 88

The Marketing Blog

MARCH 8, 2010

Home About In the Media Facebook vs Twitter (A Comparison) How People Respond to Your Online Content March 8, 2010.1:39 39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. of tweets, tweet type, conversation type.

Study 180

Study Company Web 2.0 Twitter 180