Why the Boston Globe Shouldn’t Be Building Community on Facebook
FEBRUARY 8, 2017
——— My favorite Associations Now author, Ernie Smith, wrote a great article about building community around your most engaged users. Kudos to the Boston Globe for recognizing that creating a community for its most engaged readers is a great tactic. But a Facebook Group as the home for that community? But online communities? Sure, why not.
How to Build a Community that Thrives
FEBRUARY 26, 2015
We talked a lot about engagement and networking and building community. In the early days of social media, everyone talked about community. Build a community. Talk to your community. Community is the bee’s knees. Everyone should have a community. What is Community? But let’s back up and talk, first, about what it means to build a community.
Podcasts and Facebook Groups Are the New Community Levers
Convince & Convert
AUGUST 4, 2015
One of the ways Social Fresh connects its members is through Facebook Groups surrounding the conference. Jason chose Facebook because while LinkedIn Groups are great and accomplish similar goals, Social Fresh doesn’t have the bandwidth to run both. Our customers are logged into Facebook every day. We outlawed links in the group, for the most part.”.
Facebook Audience Insights: 5 Groups You Should Analyze
SEPTEMBER 25, 2015
Smart marketers are using a free Facebook tool called Audience Insights. Activity on Facebook. Devices Used to Access Facebook. Along the way I’ll provide examples of what I’m seeing… There are 5 main audiences you should analyze using Facebook’s free Audience Insights tool… Click To Tweet. Most Common Age Group is 25-34. Lifestyle.
Riff App: Build Community and Have Fun
APRIL 8, 2015
One person names a video (based on a theme, brand, idea,) and then it gets passed around your Facebook friend network (and then their networks, and their networks,) with people adding their “riff” as it goes. Digging into your customer stories, employee stories, community stories. Once you publish it, any of your Facebook friends can contribute. Thanks Mom!
Facebook Debuts 360 Photos
JUNE 9, 2016
The 360-degree photos promised by Facebook’s Oculus VR virtual reality subsidiary last month have officially arrived. Huang also directed users looking for further information to the Facebook 360 site , the Facebook 360 Community group and the Help Center. Readers: Are you excited about the launch of 360 photos on Facebook? Woods for Time.
The Characteristics of A Community Manager
NOVEMBER 22, 2012
Every week, we blog about how to optimize your brand’s social media presence, which tools to use and what the newest updates on the major social networks mean to your brand’s way of engaging with your target group. The Community Managers (CM). I’ll try to give you an introduction to the benefits of having a CM – and what you should look for in a Community Manager.
22 PR Tools From the #PRstack Community
DECEMBER 14, 2015
In the past 12 months, the #PRstack community has created an app that has characterized more than 250 third-party tools. It has published 48 how-to guides written by more than 35 community members covering different areas of the public relations workflow. A lively community has developed and grown on Facebook and Twitter. The 22 PR Tools From the #PRstack Community.
“Community Manager” Confusion
JUNE 3, 2011
about what the difference is between “community manager and “social media manager? I know I am – and I am both a community manager and a social media manager! Likewise, a lot of job seekers who want to “do social media for a company are thinking that they want to go into community management. The whole concept of online community is evolving.
Facebook’s Favorite Hacks of 2016
DECEMBER 29, 2016
With 2016 coming to an end, Facebook shared its favorite hacks for the year from the many hackathons it hosted. Facebook also highlighted its Voyager transponder , saying in a blog post that it was built on the data-center technology it used for its Wedge 100 top-of-rack switch, and it was able to transmit Ethernet traffic at 200 gigabits per second over a single wavelength.
Are you a community manager?
DECEMBER 14, 2012
Are you an association/nonprofit community manager (or association exec with community management newly thrust upon you?). Join us for an 8-week online certificate program , providing 15 hours of CAE credit , where you will: learn from experienced community managers about the fundamentals of community management strategy. WEEK 2: Launching your new community.
Why the Future of Social Community is Omni-Social
Convince & Convert
MAY 10, 2016
The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. But this, of course, makes social community more expensive and less efficient as brands are forced to pay for Reliable Reach.
How to Bring Humor to Community Management
Convince & Convert
APRIL 23, 2015
I’ve said it before, and I’ll say it again: Community managers have a challenging job. Following a hilarious video on improving your private life, in which the company introduces guru Fille Güte, Ikea Singapore took to Facebook to launch the Shelf Help Guru Contest. but don’t let that scare you away from showcasing the more lighthearted side of your brand with community management.
Community management and content creation
FEBRUARY 11, 2013
” Community Management Isn’t Content Creation. (go Now, I don’t 100% disagree with him that not all community managers are suited to create content. To tell great stories you have to stop having your community managers produce your content. How does that relate to community managers and whether or not they should be creating content? Really?? Right.
How to Use #PRStack to Create a Community of Action
NOVEMBER 23, 2015
Here I lay out five significant steps #PRStack took that blog post rant into a positive community of action that is helping to change the modern workflow for the public relations industry. Define Your Community. So, you’re thinking about forming a community. What sort of community will it become? It became a community dedicated to change…a community of action.
Facebook Forms Partnership to Create Affordable Housing in Silicon Valley
DECEMBER 2, 2016
Facebook is doing its part to help create affordable housing in communities near its headquarters in Menlo Park , Calif. Vice president for public policy and communications Elliot Schrage announced in a Newsroom post Friday that Facebook formed a partnership with community groups, philanthropies and other companies, and the social network made an initial $20 million contribution to that partnership. In addition, we’re establishing a dedicated local community liaison, who will help connect community members with open positions at Facebook.
Facebook Updates: Target Your Content to Interests and Demographics!
AUGUST 2, 2012
Tweet For less than a month ago, we wrote a blog post summing up all of the major changes made by Facebook during 2012. Today, we will give you yet another update on the explosive Facebook developments relevant to Page Admins controlling brand communities on Facebook. Know your target groups – and aim directly at them! In short, it’s all about targeting.
The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities
Convince & Convert
MAY 8, 2012
What are the defining characteristics of a community? To get to this point, it becomes necessary to define what a community is. According to dictionary.com, a community is. a social, religious, occupational, or other group sharing common characteristics or interests and perceived itself as distinct insome respect from the larger society within which it exists.
Meet Joseph Mwakima, the Ultimate Community Manager
JULY 27, 2015
In online circles we believe a community manager is someone who cultivates and activates a group or a brand following on a social network. But unlike his American counterparts, Joseph doesn’t use a Facebook Group, Instagram or Twitter as primary tools of his job (though he is on those networks ). His community needs him, as does the overall Wildlife Works effort.
Facebook page, group or profile – what’s better for business?
OCTOBER 1, 2011
Are you representing yourself professionally on Facebook and making the most of the amazing features available? I get asked this question a lot and I see loads of businesses using the wrong option on Facebook so I felt it was important to cover this subject. First off, lets look at the differences between a profile, page and group. Most users on Facebook keep their profiles just for close friends. But, using a Facebook profile to directly sell goods and services is against Facebook’s T&Cs and they can shut your profile down if they catch you.
Building Your Community On Social Media
Social Media Network Marketing
MARCH 30, 2015
Building Your Community On Social Media I Work As Freelance Social Media Network Professional And Review OnLine Earning Opportunities. ? Join The Facebook Group Specially For OnLine Earning Resources Click Here: https://www.facebook.com/groups/AboutOnlineEarningAndLifestyle/ ?6. HERE ARE COUPLE OF LINKS FOR SOCIAL MEDIA AND ONLINE EARNING QUICK REFERENCE: 1. Over 3.5
It’s Time to Own Your Social Community
Convince & Convert
FEBRUARY 10, 2015
The days of the leased social community are fading, and it’s time to re-embrace owned social. Before the rise of MySpace and Facebook and Twitter and Tumblr, the “original” social media was created in the unglamorous yet impactful world of discussion boards and forums. Why not use the mass reach of Facebook, et al, to also try to CREATE new customers and fans, from whole cloth?
Navigating Facebook: The Difference Between Profile, Page and Group
Social Media Citizens
FEBRUARY 25, 2011
If you’ve ever tooled around Facebook chances are you’ve asked yourself this question. To achieve even mild Facebook success, this is information you must know. Facebook Profile (Home). This personal account (think of it as your FB home) is required before you can move up to pages and groups and is limited to “one per person.” Setting up a second account may violate Facebook’s Terms of Service, which could cause all your profiles to be removed. The Facebook profile is about you, the individual. Facebook Page (Workplace). Facebook Groups (Club).
Open Community Case Study – Food Bank
FEBRUARY 22, 2011
We’re very excited to be kicking off a regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Nurture small niche groups. Facebook.
Two Key Questions for Every Community Manager
SEPTEMBER 5, 2013
Online Community Management is a profession that has seen a huge boom and evolved over these last couple of years. For Community Managers, this has happened fast; we’re still trying to develop key concepts that will help current and future Community Managers do the job. The Community Manager is the voice of the organization. Do I Have Healthy Respect for My Community?
Having a Community Means Having a Brand: Listen to Feedback!
AUGUST 21, 2012
Having a community such as a Facebook brand page equals engagement! The key element is not only to promote your brand or a new product launch, because if you had no community, where would your business actually be? A community is an indispensable part of your product placed within the user engagement cycle, which it would not be if it was not for people seeing a value in it.
Why This Successful Solopreneur Uses Facebook Groups to Grow His Business – Daniel DiPiazza [SSM011]
OCTOBER 17, 2016
How many Facebook Groups have you joined that you don’t check regularly? Imagine my surprise when I joined the Rich20Something Facebook Group and was constantly excited to see all of the new, value-packed content being shared by both the founder, Daniel Di Piazza , and all of the other group members (now nearly 15,000.). The Momentum Group on Facebook.
Industry Buzz: 4 reasons why rasa.io is the up and coming community platform
DECEMBER 7, 2015
For many associations, engagement happens exclusively online, and getting an online community to an effective place is a long-term, detailed task. Here at SocialFish, we’re strong advocates of the Open Garden concept and online communities, so we’re always eager to test out new platforms. does more than a standard online community or website forum. Individually, rasa.io
Community Un-Managing: Cheat Sheet for Community Managers and Tips for Companies
JANUARY 2, 2013
I recently left my position managing social media and online community for a large professional association. In the process of disconnecting myself from the organization’s various social media accounts, it occurred to me that I haven’t seen a lot–or anything–written about how to leave a community management position. Facebook. They should. Linkedin.
Five Observations Gained from Starting an Online Community
MAY 13, 2015
In October of last year, I launched an online community called Agree, Disagree, or Qualify. Agree, Disagree, or Qualify ( ADQ ) is a closed group for open minds dedicated to rigorously testing claims in concert with the values of free expression, eager education, and utmost respect. Building an online community doesn’t happen overnight. Discussion builds communities. ADQ started as an extension of a Facebook page experiment on my own personal wall. The last claim I ever posted there suggested that ADQ should have its own group. Hey there, #WUL.
Community Manager: To Be Or Not To Be!
DECEMBER 28, 2011
Tweet Community Managers are the voice of the brand, but their role varies across companies. There are no set list of rules or guidelines which can a make a successful community, but all successful communities have a common ingredient – a good Community Manager. With a boom in social media presence of brands, the role of a Community Manager is growing.
A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call
NOVEMBER 3, 2016
Beat the Street, indeed: Facebook’s third-quarter-2016 financial results exceeded Wall Street’s projections across the board, and the social network now boasts 1.79 billion in the prior-year quarter, and Facebook said ad revenue grew by more than 50 percent in all regions of the globe. Facebook reported 1.79 66 percent of Facebook’s MAUs visit the social network every day.
Best Way To Experience Facebook Group Is Now! - Social Media
Social Media Network Marketing
DECEMBER 15, 2010
Why not use the Facebook Group here. We have an active Social Media community at my Facebook Business Page. You can experience / see demonstration of Social Media and Community Management at [link]. With the festive season on and the celebration of New Year is about to begin there are lots of things you need to plan out. It could be an office party, it could be a company throwing a party inviting clients, or it could be family and friends based outing. Planning time is on. What do you think?
How Much Do You Know About Your Consumers’ Cultural Communities?
Convince & Convert
JUNE 21, 2016
Social media engagement and community building is such an important piece of growing consumer advocacy. When limited to a certain number of characters, hashtags and emojis give your Tweet, Instagram, or Facebook post emotion, just like using inflection to convey emotion in conversation. There are many different cultural communities who use Periscope’s live streaming service.
How to Convert Facebook Fans into ‘Superfans’
NOVEMBER 5, 2012
The recent cry-out following the changes in Facebook’s Edgerank algorithm has helped social media managers focus on what really will make brands gain value from social media: To value your existing Facebook fans by providing them with relevant content and thereby making them grow into becoming Superfans over time. The Performance of 100 Icon Brands on Facebook [report].
Why you should Block people and your Community responsibility
FEBRUARY 15, 2017
Blocking People on Facebook: It’s not censorship -they are free to continue talking bollocks – I am exercising my freewill to say enough is enough. I belong to some pretty atrocious Facebook groups. If you wouldn’t bring them home for dinner with the family why would you inflict them on your Mum and Grandma on Facebook? You are a community manager now.
The Benefits, Challenges, and Solutions of a Virtual Office
JULY 6, 2016
Business Growth entrepreneur american community survey BYOD corina manea dropbox facebook groups Google Drive pete salmon prsay slack telecommuting zoomA virtual office certainly has lots of benefits, but it also is presented with many challenges. Gini Dietrich describes a few and presents some solutions.
A Tale of Two Communities Part II – Salesforce.com
MARCH 3, 2011
This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Salesforce is actively running their communities with fervent involvement. This online community made it happen.
How LinkedIn Groups can Explode your Blog Traffic
APRIL 18, 2013
Whatever topic you blog about, whether it’s your business or your life, getting your name out there and expanding your blog community can be a challenge. Social media sites such as Facebook, Twitter or Instagram are free and work well if you have the time to organically grow a following. The answer is LinkedIn Groups. What is a LinkedIn Group? It’s social. Ca-ching!
The #GetSocialSmart Show Episode 005: How to Show the Love to Your Clients and Your Community
FEBRUARY 1, 2017
This week’s episode is all about showing the love to your clients and your community not just during February but all different times of the year. I encourage you this month to think about how you can share the love when it comes to your community and your clients. It’s episode five of The #GetSocialSmart Show! It’s all about taking that moment to think beyond yourself.