Pam Moore

MAY 12, 2019

Many business and marketing leaders think a brand starts and ends with a logo, colors and design. In the digital age of today marketers know how to strategically piece together a beautiful canvas of images on their Instagram profile, create eye catching Facebook cover photos, and engaging video intro and outros for YouTube.

Brands 109

Brands Strategy Reputation Authentication 109

Pam Moore

MAY 14, 2017

As the social web gets louder and marketers get more savvy they are looking for ways to better connect with their audiences and communities in memorable, meaningful and rewarding ways. They definitely were invented long before Facebook, Twitter, LinkedIn and blogging. Storytelling with audio, visuals and text. Need more help?

Brands 166

Brands Authentication Wikipedia Training 166

Pam Moore

JUNE 8, 2017

As many brands are challenged to become human, engage with their community of customers, prospects, stakeholders, and competition a few of the questions we hear most are: What do I talk about? Depending on how connected you are with your community they may be interested in what you eat, where you go for breakfast. What do I share?

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Authentication Brands Training Communities 167

Pam Moore

AUGUST 8, 2019

It's your promise to your customers, partners, employees, audience and community. Your brand is rooted in who you are at the core, what you are about and what you do for your customers, employees, partners, audience and even online community. As a Marketer, You Are a Storyteller. Definition of a brand. It's Who You Are.

Brands 60

Brands Strategy Reputation Training 60

Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. If yes, you definitely landed on the right blog post today.

Conversation 78

Conversation Template Templates Marketing 78

Keyhole.co

OCTOBER 16, 2023

In short, there is ample opportunity for anyone looking to engage the crossroads of social media and marketing. One of the most lucrative and rewarding ways to do so (and to be fair, one of the most competitive) is to launch a social media marketing agency. What is a social media marketing agency?

Social Media 52

Social Media Marketing How To Cost 52

Techipedia: Tamar Weinberg

JULY 15, 2009

The New Community Rules talks about the important role social media has begun playing in our lives. You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. Fortunately, we have social media communities to inspire us.

Communities 170

Communities Marketing MySpace Yahoo 170

Pam Moore

MAY 9, 2017

Combining the right balance of paid media, earned media and owned media can take your business from zero to turbo pretty fast when combined with a solid content marketing and social marketing program. The truth is traditional marketing and media are not working like they use to. Influencer Marketing in a Nutshell (episode 96).

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Nielsen How To Influencer Overview 165

Pam Moore

MAY 6, 2019

It's not news that your customers, online audience and social network communities are bombarded by information. Influencer Marketing – Breaking Through the Noise. Imagine tapping into a powerful community that is already connected, has similar interests and beliefs and has a leader who they trust?

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Influencer Activities Content How To 60

SocialFish

MARCH 16, 2011

We’ve also written a white paper on Social CRM for Associations, which is out very soon. Sign up here to be notified when the white paper is available ! Here’s the most widely quoted definition of Social CRM from Paul Greenberg ). It’s about developing community management and outreach skills in our staff.

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Social CRM Skills Project Process 213

Pam Moore

MARCH 16, 2018

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. There could be many different reasons why your communities are reluctant to engage with you. Get to know some of the folks in the communities.

Brands 167

Brands Tips Engagement Training 167

Pam Moore

FEBRUARY 21, 2017

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? 12 Visual Content Marketing Ideas that Get Shared Like Mad. Click To Tweet.

Template 167

Template Templates Social Media Social Networking 167

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. Promote white papers / eBooks / reports for lead generation.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Marketing efforts are being automated, increasing the volume of messages and content being pushed out. Anything is Easy if You Try Hard Enough. “It Will Work for Media Impressions.

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Survey Industry Newsletter Press Release 185

Pam Moore

MARCH 8, 2018

It’s true definition is determined by those that love, like or even dislike you. They care about their needs, wants, problems, desires and offering them real value, not just non-sense marketing tactics. They know who they are and what they offer their customers, partners, online community and friends. Know themselves.

Brands 167

Brands Training Policies Template 167

Pam Moore

JUNE 29, 2016

There are definitely pros and cons to using the Facebook boosted post ads. Audience Analysis Worksheet (worksheet to help you prioritize your niche and social marketing strategy). 8 Steps to Develop a Social Business Plan (white paper). How to Choose and Prioritize Social Media Goals and Objectives.

Advertising 113

Advertising Facebook ROI Analysis 113

Akamai Marketing

AUGUST 9, 2011

To explain: last we I talked about how you shouldn’t be too blinded by demographics in social media, because, people like to talk to other people, not marketers. Not exclusively, but its definitely a focus. When your building content, you’ve got to remember not to be blinded by the demographics. Guess what?

Content 202

Content Creative Commons Types Social Media 202

agora pulse

AUGUST 19, 2020

The definition of content creation is the process of creating your own content from scratch and marketing it to your followers or subscribers. A total of 76% of buyers are willing to share their information in exchange for white papers; ebooks took second place with 63%. Builds an active community .

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Curation Content Curata Flipboard 130

Writtent Blog

FEBRUARY 20, 2014

The average marketer today uses 12 different content marketing tactics. Ten years ago, only a handful of us had even heard of content marketing. You need to consistently come up with more content marketing ideas to publish even more engaging content. Let that statistic just sink in for a minute. Co-Creation.

Content 104

Content Marketing Screencast Tumblr 104

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Marketing IT. Before creating an online community of practice (COP), Michael Behounek, KM director for $1.25 Behounek once created a community to devise performance enhancements for a particular 2,000-horsepower pump used in the companys oil refineries. src = [link]. }. Webcasts |. Podcasts |.

Company 122

Company How To Case Study Mobile 122

Mindjumpers

DECEMBER 3, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. However, in trying to answering it, one can find a lot of value for his business and “target groups” in this integrated social media and cross-channel marketing age. Similar Posts: Five Digital Channels For Word of Mouth Marketing. Why do people share content?

Content 213

Content Social Bookmarking Press Release Research 213

Convince & Convert

APRIL 18, 2013

This week: From ExactTarget , a free white paper called “ Designing for the Mobile Inbox “ From Expion , a free demo of their centralized platform. From Cision , a free content marketing kit to help you get the most of your brand storytelling. “We should definitely not do that.”

Brands 134

Brands How To Social Media RSS 134

Waxing UnLyrical

MARCH 11, 2015

Most CMOs don’t even measure ROI for their marketing budgets , and marketers have a lot more resources compared to PR practitioners. With this mindset, we may assume that the impact of PR to a business can’t be measured or that communications are quantified by superficial metrics. What specifically do they do?

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Metrics How To Discount Analytics 100

Writtent Blog

MAY 13, 2021

Reporting to Parliament on the outcome of the 15-16 October summit, European Council President Charles Michel said that the EU welcomes a close relationship with the UK, but not in a scenario where the UK wants access to the single market and at the same time diverges from EU standards and regulations here.

Film 40

Film Real Estate Airlines Template 40

Diva Marketing Blog

FEBRUARY 1, 2010

Unlike most business strategies, social media is built on a culture that is developed by the people who are involved in digital communities. The concepts of transparency, authenticity, honesty and passion for the topic/brand have evolved as 'society norms' for communicating and forming relationships in the world of the social web.

Social Media 81

Social Media Marketing Authentication Blogger 81

Myrland Marketing

SEPTEMBER 21, 2010

Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense PLEASE DON’T TAPE MY MOUTH SHUT by Nancy Myrland on September 21, 2010 Lately I’ve run into a few blogs and Facebook Pages that don’t allow visitors to comment.

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Comments Conversation Social Media Wikipedia 83

Social Media Strategery

OCTOBER 27, 2009

community (it’s not all that hard!): Not everything is a marketing opportunity – just try to be a helpful person whom others can rely on. If you’re interested in conducting a marketing call, say that’s what you’re doing. communities, both online AND offline. Stay on top of current Gov 2.0

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Gov 2.0 Consultant Social Media How To 94

Convince & Convert

SEPTEMBER 21, 2010

Social media is by definition slow. You have to create content, be part of many communities, and proceed incrementally. Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Social Media is Fast False. Can a social media program go viral?

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Viper Chill

DECEMBER 2, 2012

The result: 70% global market share in personal-financial-management software with minimal expenses for traditional marketing or selling. For marketers, this means that the pre-launch window is a key time when they can influence gamers’ purchase decisions. of them from our main market, the US. ” they’d say.

Reddit 80

Reddit Wikipedia Aggregator Cost 80

SalesChoice

JANUARY 4, 2017

These cultural narratives tell children what the community values, such as determination, while also defining taboos and vices, such as arrogance. Cultural narratives are stories that help a community structure and assign meaning to its history and existence. Berkeley Warburton, The Age of Distraction: Accenture White Paper, Fall 2016.

Data 20

Data Organization Analytics Analysis 20

Buzz Marketing for Technology

JULY 24, 2008

From shared databases to communities of practice: A taxonomy of collaboratories. Journal of Computer-Mediated Communication , 12 (2), article 16. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. Zimmerman, A., Nathan Bos. Applied Physics Laboratory. Johns Hopkins. Introduction.

Communities 180

Communities Sample Samples Project 180

Social Media Strategery

JUNE 21, 2009

Enable open and transparent communication! Crowdsource white papers and presentations! The rest of the wiki would be open to engaging others in our work and designed to ‘market’ our capabilities to others.&# That wiki is going to reflect the culture of your organization, not change it. Enterprise 2.0

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Gov 2.0 Wiki Social Media Collaboration 117

Webbiquity SMM

NOVEMBER 5, 2012

But it’s also good for marketers, as it forces a focus on understanding buyers and providing them with value rather than manipulative gaming of search algorithms. ” • Content isn’t just the job of marketing and PR. . ” • Content isn’t just the job of marketing and PR. .

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Review Press Release SEO Engineering 190

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free. Among influentials?

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Social Media Strategy Influencer Social CRM 147

Convince & Convert

FEBRUARY 25, 2016

We are required to bring original perspectives to the table—not the kind that stop at one or two clever tweets, but perspectives which can be fleshed out into lengthy blog posts, e-books, and white papers. As a marketer or a content creator , your goal might be to gain expertise in your industry. Read Up on a Variety of Topics.

Content 60

Content How To Patterns Industry 60

Convince & Convert

MARCH 23, 2010

Definitely NOT in high school. Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. But then, it all changed. The party got bigger. First, people from your school that you didn’t really know showed up. And ultimately, those guys arrived. You know them. Leather jackets.

Social Media 119

Social Media Strategy Consultant RSS 119