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How to build a competitive analysis report with examples and tools

Sprout Social

This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction. The report synthesizes your competitive intelligence research data and provides conclusions for better decision-making. Outline it at the beginning of your document to clarify your goals and objectives.

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How to Use Social Listening to Retain More Customers

Webbiquity SMM

Measure your sentiment analysis data through the NPS scale and identify the promoters, passives, and detractors. Such direct engagement can provide valuable qualitative data and implement solutions effectively. To prevent that, use social listening data to tailor customer interactions and personalize brand experiences.

Sentiment 142
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4 Research Methods to Find Unique Angles Outside The First Page of Google

Buffer Social

For instance, if an article talks about influencer marketing growth, it needs to back it up with statistics, insights from experts, and relevant data points. So, for this article, I searched for Ben Goodey’s profile for the keyword SEO. His post made a strong point that SEO is and will be important.

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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

The key is to always start with the goals, then the customer behavior, and then the content followed by SEO optimization and social activation being amplified by paid methods as necessary. Knowing this will inform your marketing, social media, SEO, and content strategies. Check out Forums, wikis, groups, blogs, etc. Participate.

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13 Best Hashtag Tools for Analytics, Tracking, and More

Hootsuite

While social SEO is the content discovery darling of the moment, the truth is that hashtags are not going away anytime soon. Hashtag analytics are data that provide information about the performance of hashtags on social media. Clear data. The catch is that you have to use the right hashtags. What are hashtag analytics?

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Unlock the Potential of Multi-Channel Strategies to Improve Marketing

Koka Sexton

For example, social media platforms like Facebook, Instagram, and Twitter are great for engaging with customers, while search engine optimization (SEO) is more effective for getting your content in front of potential customers who are searching for related topics. Communication. Data Analysis. Collaboration. Creativity.

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5 ways to use social media for solution marketing

Buzz Marketing for Technology

But there are great opportunities, such as the ways social media data is being used in the stage-gate funding process for solution development. 3) Leverage your community – Whether you build your own or rent one from a provider like LinkedIn Groups, a community is a great place to promote a new solution to your existing customers.