The Marketing Blog

DECEMBER 24, 2009

Conversations Jump to Comments Image by cambodia4kidsorg via Flickr Over the course of December, I have been closely following Jacob Morgan ‘s blog-posts on Social Media , emerging Enterprise 2.0 In a presentation by Aaron Julius Kim about ROI]. In a presentation by Aaron Julius Kim about ROI]. 00 am Enterprise 2.0

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Conversation Web 2.0 Startup Flickr 155

SocialFish

NOVEMBER 30, 2010

This is a repost of an Open Community Virtual Book Tour post I recently wrote for Splash! And there’s no quick fix – no consultant or agency can nurture your community for you, though they can help you build your infrastructure and they can help you with specific campaigns. What do you think? *. Who should take part?

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Organization Communities Training Skills 150

Sprout Social

FEBRUARY 12, 2024

It’s also important to align influencer activities with platforms that drive high engagement and conversion rates. This directly aligns with C-suite objectives of long-term revenue growth by enhancing brand engagement, conversions and brand recall. Take Pipedrive, for example. your influencer’s.

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Influencer Marketing Collaboration ROI 106

Sprout Social

DECEMBER 5, 2023

Meet our experts Kikora Mason Laurise McMillian Greg Rokisky Cassandra Blackburn Algorithm Name: Kikora Mason Pronouns: She/Her Company: JPMorgan Chase Title: Vice President, Community—Chase Social Media Bio: Kikora Mason currently oversees social listening and community management strategy at JPMorgan Chase.

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Dave Fleet

FEBRUARY 28, 2013

What if, instead of thinking about conversations in ones and twos, you had to think about them in thousands and tens of thousands? Last weekend I presented a session at PodCamp Toronto entitled “From One to a Million: Managing Social Media at Scale.” Key points from the presentation: 1. What would change?

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Social Media Communities Overview Forums 393

Sprout Social

DECEMBER 6, 2023

As Florence explains, “Social is a non-negotiable part of driving brand awareness and building connections with patients, physicians and community members. Without a social presence, you aren’t a part of vital conversations happening about your system. Social media should be part of healthcare organizations’ strategy.

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Social Media Privacy Insurance Guidelines 104

Sprout Social

FEBRUARY 29, 2024

Each domain benefits from AI’s ability to streamline processes, improve efficiency, and provide actionable insights, making every interaction and decision more meaningful and effective. Today, AI is an umbrella term that includes various subfields, such as machine learning, deep learning and natural language processing.

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Patterns Sentiment Analysis Proposal 120

Dave Fleet

JUNE 8, 2012

So began the session description for my recent presentation at BlogWorld New York. The crux: that the days of social media as an experiment are over – it’s time for a more mature approach to social media within companies in order for social media to be viewed as a sustainable communications and business function.

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Social Media Strategy Company Course 410

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. For example, a customer who participated in the Dutch Bros’ conversation complained about the brand not being present in Michigan. Here’s how.

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Social Media Sentiment Loyalty Microsoft 109

Ignite Social Media

OCTOBER 7, 2016

In the throes of perhaps the most controversial election season in decades, it’s nearly impossible to be present on a social media channel without seeing election and political topics trending or being shared in our feeds. How should brand tap into election conversation? Tis the season for debates, politics and elections. Makes sense.

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Brands Policies Guidelines Conversation 141

Sprout Social

JUNE 7, 2023

Social listening involves analyzing conversations on social media and review platforms related to your brand and industry, which you can use to make better decisions. Sprout’s social listening tool analyzes hashtags and keywords, and captures trends from conversations across social networks like Twitter, Instagram and Reddit.

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Brands Sentiment How To Analysis 113

Buffer Social

DECEMBER 14, 2023

  Why this works : The carousel is visually appealing, and the information is presented in a concise, easy-to-understand format. It creates a sense of community and shows that the company values its employees. The information is presented in a fun and engaging way, making it more likely to be shared and remembered by the audience.

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Examples LinkedIn Collaboration Case Study 101

Oktopost

MARCH 25, 2024

Utilizing both can dramatically enhance engagement in advocacy programs, expanding participation and cultivating a community of passionate brand ambassadors. Strengthens community: Gamified advocacy fosters a positive work culture, promoting teamwork and collaboration among employees. If you don’t have the budget, that isn’t a problem.

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Metrics Training iPad Meeting 75

The Realtime Report

NOVEMBER 21, 2023

This lack of representation is not merely unfortunate, it presents multiple issues in terms of creating effective security protocols and addressing critical vulnerabilities. Diverse organizations are also 70% more likely to capture new markets than companies that do not incorporate under-represented groups in their recruitment processes.

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Organization Industry Engineering Reputation 91

Convince & Convert

DECEMBER 7, 2010

Tweet Guest post as part of the virtual book tour by Maddie Grant and Lindy Dreyer to explore concepts from their new book Open Community : a little book of big ideas for associations navigating the social web. We come from the association industry and for many of us “membership” people, community is old hat. It’s what we do.

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Skills Communities Collaboration Organization 124

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. Here are five influencers who are very popular right now: Sam Thompson Sam Thompson ( @samthompsonuk ) is an English television personality and radio presenter with 2.5

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Sprout Social

APRIL 9, 2024

I met with the executive recruiter and had a pleasant and positive conversation that made me initially excited for the role. A week later, I ended up removing myself from the recruitment process. In October 2023, I interviewed for a VP of Social and Content Strategy role for a very well-known and established brand.

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Team Meeting Report Social Media 91

Buzz Marketing for Technology

MAY 29, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 Note: This tactic may call for some adjustments to Web development processes. Present data and outcomes in easy-to-understand terms that managers can use to make decisions. Conversion rates. Don’t do that.).

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Data Tips Aggregator Conversation 278

Oktopost

NOVEMBER 16, 2023

But this process comes with its own set of challenges. Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately. Social data processing After collection, you need to process raw social data to ensure it’s in a proper format to be analyzed.

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Analysis Data Sentiment Metrics 69

Buffer Social

OCTOBER 2, 2023

This feature could add a fun, interactive element to your conversations with followers or team members. An improved content reporting flow has been introduced , simplifying the process of reporting rule-breaking content. Instagram Here’s what’s been cooking at Instagram: You can now share AI stickers in Direct Messages.

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News Report Social Media Instagram 80

Sprout Social

MAY 6, 2021

Last year, the team and I launched our first people’s-choice awards program, the Sprout Spotlight Awards to recognize the teams, creators, community managers and strategists behind some of the best brands on social. Community Builder: Honored those who had a lasting impact on their audience. Community is more important than ever.

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Class Marketing Communities Campaign 113

Mindjumpers

APRIL 11, 2012

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. Strategies for processing both internal and external social data. The white paper throws some light on the following: How to define social analytics as a discipline.

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Metrics Analytics Nielsen Social Media 268

Sprout Social

FEBRUARY 11, 2021

At Sprout, we’re lucky enough to work with an all-star cast of agency partners who continue to impress us with their dedication to their clients and communities. Over the past few years, our partner community has grown exponentially to become a go-to resource for agencies to collaborate, strategize and request and give feedback.

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Oktopost

JANUARY 31, 2024

Despite the growing prominence of advocacy programs, gauging their effectiveness and showcasing tangible business value from them presents challenges. For some, engagement metrics such as likes, shares, and comments might be paramount, reflecting a focus on building brand awareness and community engagement.

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ROI Engagement Metrics How To 62

Sprout Social

MARCH 8, 2021

While you can’t plan when a topic trends, you can set your team up to be ready to create when the right opportunity presents itself. As cliche as the phrase is, it’s helpful to have certain processes in place to ensure you can comment on trending topics before they fizzle out. Who needs to be looped into the conversation?

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Content Trends How To Exercises 130

Sprout Social

OCTOBER 5, 2021

Brief social marketers on your brand’s product development practices, give them publicly available resources they can share with consumers and have a process for escalating messages to your company’s subject matter experts. Listen first and learn from conversations on social. Check out @NewStoryCharity in @nytimes [link].

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Brands Marketing Apparel Issues 110

Oktopost

APRIL 8, 2020

There is a whole new work-from-home culture that is now present. B2B marketers today need to be proactive in communicating with their customers, prospects and partners, as well as getting creative about pivoting their current brand messaging. Be there and be present. Explore personalized messaging over mass communication.

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B2B Authentication Social Media Meeting 122

Sprout Social

JULY 6, 2020

However, as God-is Rivera, Twitter’s Global Director of Culture and Community, recently wrote: This is not a fad or a ‘moment.’. This community wants to know that you’ll show up for them even when it’s not popular to do so. How can we be there for those in our brand’s community who are looking for support or resources from us?

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Strategy Social Media Organization Education 145

Sprout Social

DECEMBER 13, 2022

Our global audience seemed to like a look into how we were handling our internal messaging and prioritizing our community, and my guess is, learning from it as well. Those who were considering coming to MIT or working at MIT were also given a chance to see how we rallied around our community during these unstable times.

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Social Media Social Media Management Storify Resources 102

Sprout Social

FEBRUARY 1, 2021

This visual identity allows everyone at Sprout to seamlessly integrate our values into their work, from using the logos in presentations shared with customers to “reacting” with them as emojis in Slack. What was the first step in the process? . These icons remind us to put our values into practice and showcase who we are as a team.

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System Groups Groups Resources 94

Buffer Social

OCTOBER 31, 2022

Almost everyone, when given the opportunity, has one oddly-specific topic they can spend hours giving a presentation about. it’s a new year we're excited to share some things we’re exploring for Communities early 2022 🤞 — Twitter Communities (@HiCommunities) January 5, 2022.

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Social Networking Film GPS Communities 83

Hootsuite

APRIL 17, 2024

On Threads, content is presented to users via two different tabs: the For You tab and the Following tab. It’s a not-so-simple three step process that’s constantly happening behind the scenes as you’re innocently consuming your Threads. Social media is supposed to be social, remember—a conversation, not a broadcast.

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HootSuite Feed Feedly Instagram 86

The Marketing Blog

JULY 22, 2010

44 pm Dear Airtel: It is about Customers & Conversations Jump to Comments It was one of those evenings, when we were not in a mood to work. It is a fundamental Sales-Process problem, where executives are more focussed towards achieving their sales targets. The conversation began with my first tweet.

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Buffer Social

MAY 25, 2023

Josh earned his founder title with Referral Rock , a software company that eases the process of collecting referrals. In our conversation, he shares great advice for entrepreneurs and small business owners looking to grow on social media with limited time and resources. Social media is, above all, a community, not a soapbox.

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Social Media Content Newsletter How To 83

Buffer Social

SEPTEMBER 13, 2023

Take the most compelling moments or key insights and present them as YouTube Shorts to offer a teaser that can intrigue viewers to explore the full video. Share behind-the-scenes content Behind-the-scenes content offers a raw and unfiltered look into the processes, challenges, and candid moments that go into creating your main content.

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YouTube Video UGC Authentication 94

Sprout Social

DECEMBER 16, 2020

To stand out as a brand on social is a simple process for the viewer: First, something pulls them in visually. They foster community over advertising. Jeni’s striking social presence isn’t about building an ice cream empire, it’s about building a two-way conversation with its customers. They present a clear point of view.

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Curation UGC Feed Feedly 119

Keyhole.co

FEBRUARY 13, 2024

Being a community-based platform, Twitter audiences collectively engage with trend-based content they like and relate to. Identify keywords to track conversations better. Competitor analysis: Track the conversations around the top brands in your industry. Increase lead generation: Track trending topics, keywords, and hashtags.

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Twitter Sentiment Microblogging Hashtag 59