Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. Organic conversations, feedback and reviews can’t quite literally be bought. Shout-outs. Positive comments.

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Conversation Review Marketing How To 134

Sprout Social

JULY 21, 2022

You could post on community review sites or live-stream it to the masses. Community blogging sites. Social curation and bookmarking sites. For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. What about forums?

Types 145

Types Social Media Microblogging Overview 145

Webbiquity SMM

MAY 9, 2023

For example, if your goal is to build community engagement, you need to identify them first and then encourage conversations with them. You can also curate informative content for them and add your insights. This will not only solidify your brand voice but build community engagement as well.

Social Media 267

Social Media Tips Marketing HootSuite 267

BeingOptimist

DECEMBER 7, 2022

Recently Twitter was acquired by Elon Musk , the reason why the founder of Tesla acquired this social media platform was to support free speech. Since the transform of the ownership everyone around the world was suspicious about the company stability but let me tell you that Twitter is going to stay here for long time. More than 396.5

Twitter 98

Twitter How To Microblogging URL 98

Social Media Strategies Summit

AUGUST 15, 2023

Josie has a website , a YouTube channel, and Instagram , Facebook , and Twitter accounts. The scuttlebutt in the economics community this week about identifying toxic professionals stems from an online forum. And she’s the author of the book Organic Social Media: How to Build Flourishing Online Communities. Everywhere!

Marketing 240

Marketing Education Forums LinkedIn 240

Convince & Convert

JANUARY 10, 2014

to discuss the undeniable power of excellent curation, delivering content to users that is perfect for the moment, and what makes people hit the “share” button. From Janrain , a free guide to improve your conversion rates and your data quality. This is your music experience, curated. Elias Roman, Songza @eliasroman.

Curation 131

Curation Content Vimeo Yahoo 131

Convince & Convert

NOVEMBER 8, 2013

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. The Art of Curation. Paul Haskell, Omaha Steaks @phaskell. Listen Now.

Curation 141

Curation Web 2.0 Case Study Social Media 141

Waxing UnLyrical

JUNE 21, 2013

When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter? Where Twitter for PR usually begins… and ends.

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Twitter How To HootSuite Curation 246

Waxing UnLyrical

MARCH 18, 2013

For those of us who’ve been using Twitter for a while, we sometimes forget that there are new adopters of the network every day. Trying to figure out Twitter back in the day was bad enough; can you imagine what it’s like these days? So here are 18 tweetable Twitter tips for newbies (check out that alliteration!).

Tips 277

Tips Twitter Avatar Real Estate 277

Sprout Social

JUNE 18, 2019

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Typically, most companies find they need at least a social media manager and a community manager. The Sims has both social media managers and community managers. Should they?

Social Media Management 112

Social Media Management Communities Social Media Skills 112

Likeable

SEPTEMBER 24, 2019

Ah, Twitter. Arguably the most polarizing social platform, Twitter has had its share of ups and downs in recent years, but for better or worse has become a main forum for public discourse. From a marketing perspective, there are certainly reasons to be skeptical of Twitter. TWITTER: WHAT IS IT GOOD FOR?

Twitter 80

Twitter Airlines Aggregator Meme 80

Sherrilynne Starkie

APRIL 5, 2018

Companies often focus a lot of resources on three or four major channels: Facebook, Instagram, Twitter and LinkedIn, because that’s what they know. The combined solution included influencer outreach and content curation. Soon productive online conversation about important issues was taking place.

Social Media 329

Social Media Consultant Resources Curation 329

Dave Fleet

NOVEMBER 9, 2016

Richard Edelman, in a thoughtful town hall meeting with our global team today – and now captured on his blog – laid out a communications-focused lens on what happened, as well as some well-reasoned ideas on what businesses should look to do in the wake of the results. Twitter Triumphs over The New York Times”. Echo Chambers Prevail.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Convince & Convert

MARCH 10, 2013

Twitter is on its way to becoming something entirely different. This isn’t a new phenomenon, as Twitter’s first incarnation as short form narcissism gave more than a kernel of truth to the old complaint among non-users that “they didn’t want to know what people had for lunch.” Twitter as a Ratings Service.

Twitter 167

Twitter Nielsen Forums Digg 167

Convince & Convert

MARCH 5, 2015

In celebration of 100 years of its iconic Chuck Taylor All Star Shoes, Converse recently debuted the “Made By You” campaign, which pays homage to the artistic spirit of the people who wear them. Image via Converse. For Twitter, fans can submit with #chucktaylor, and Converse’s Tumblr has a dedicated submission form.

Communities 60

Communities Case Study Tumblr Campaign 60

yMarketingMatters

JULY 20, 2016

What Makes Twitter Different. On Twitter, you’ll find friends and family as well as celebrities, companies and strangers who may share your interests. Like any social network, what you get out of Twitter is based on what you put in and how active you are. Remember: Twitter is for short bursts of information.

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Twitter How To Hashtag Notification 100

Convince & Convert

DECEMBER 7, 2010

Tweet Guest post as part of the virtual book tour by Maddie Grant and Lindy Dreyer to explore concepts from their new book Open Community : a little book of big ideas for associations navigating the social web. We come from the association industry and for many of us “membership” people, community is old hat. It’s what we do.

Skills 126

Skills Communities Collaboration Organization 126

yMarketingMatters

JULY 19, 2016

What Makes Twitter Different. On Twitter, you’ll find friends and family as well as celebrities, companies and strangers who may share your interests. Like any social network, what you get out of Twitter is based on what you put in and how active you are. Remember: Twitter is for short bursts of information.

Twitter 100

Twitter How To Hashtag Notification 100

Buffer Social

JANUARY 23, 2024

To put that into perspective, that’s a little over a third of X’s (formerly Twitter) monthly active users of 550 million — and X has a good 16 years on Threads.    The platform bears a striking resemblance to X, but fans are quick to point out the community-building focus.

Team 103

Team How To Instagram Authentication 103

Janet Fouts

JANUARY 4, 2011

I had a very interesting conversation with a Facebook application developer today. If it’s not yours, or if it is, please– for the love of community –pitch in and SAY something! We were talking about how to build community on a Facebook page and whether or not that’s really even possible. Look to Twitter.

Communities 136

Communities Forums Posterous SEO 136

Convince & Convert

MAY 10, 2016

The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. A commitment to moving beyond the hegemony of rented social community.

Communities 60

Communities Aggregator Social Networking Organization 60

Sprout Social

AUGUST 26, 2021

billion social users in 2020 , there’s no shortage of data on social media and tools like social listening make it easy to analyze conversations and trends around your entire industry, not just your brand. Reddit is another treasure trove filled with conversations and communities relevant to your brand or products. With over 3.6

Research 143

Research Social Media Airlines Marketing 143

Webbiquity SMM

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Though fairly new to Twitter, Amber is active and highly engaging, and her following is likely to grow quickly. Amber Buhl. Director of Sales for @ klout.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

The Realtime Report

JULY 19, 2022

Jam Heads to Comic-Con to Offer First Look at Platform and Grow Creator Community. Jam fills a gap in the audio space that other platforms like Twitter, Instagram, and TikTok have made popular for text, photos, and videos. It’s a new way to listen, with unique content that often feels more like a one-on-one conversation.

Platform 91

Platform SMS Trends Curation 91

Sprout Social

JUNE 7, 2023

Whether it’s a catchy jingle, a mascot (think: the Gerber baby), exclusive behind-the-scene footage or curated in-store interactions, an immersive brand experience establishes a distinct and memorable identity for your brand. These include social listening data from relevant social networks (TikTok, YouTube, Instagram, Twitter, etc.),

Brands 109

Brands Sentiment How To Analysis 109

Sprout Social

FEBRUARY 15, 2024

It shows that your audience is actively engaging in a conversation about your brand. Comments and replies Similar to reviews and mentions, comments and replies show that your target audience wants to engage in a conversation about you. They are passionate about what you do and want to tell people about it.

Engagement 101

Engagement Tips Loyalty Metrics 101

Pam Moore

MARCH 19, 2020

Brands get conversational. A continual conversation that earns trust, empowers, inspires and entertains will deliver impact and a positive return on investment (ROI). There are influencers on every platform including LinkedIn, Twitter, Facebook, YouTube and Instagram eager to work with brands for collaboration. Another 21.3%

Trends 78

Trends Video Marketing Influencer 78

Ignite Social Media

OCTOBER 6, 2022

Community Engagement – Self-service support, education, and collaboration. On top of their focus areas, Khoros offers the following products to add to your custom platform to help you accomplish additional needs, such as: Brand Communities – Create a space for customers to get answers, connect with peers, and share new ideas.

Social Media Management 122

Social Media Management Review Social Media Tools 122

Dave Fleet

NOVEMBER 9, 2016

Richard Edelman, in a thoughtful town hall meeting with our global team today – and now captured on his blog – laid out a communications-focused lens on what happened, as well as some well-reasoned ideas on what businesses should look to do in the wake of the results. Twitter Triumphs over The New York Times”. Echo Chambers Prevail.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Pam Moore

JANUARY 19, 2020

Brands get conversational. A continual conversation that earns trust, empowers, inspires and entertains will deliver impact and a positive return on investment (ROI). There are influencers on every platform including LinkedIn, Twitter, Facebook, YouTube and Instagram eager to work with brands for collaboration. Another 21.3%

Trends 78

Trends Brands Marketing Influencer 78

Oktopost

JANUARY 2, 2023

Higher productivity Conversely, you can expect your team to be more productive when they feel happy at work. For example, your team members should have updated, professional, and complete profiles on popular channels like LinkedIn and Twitter. Share three pieces of company-brand content. Share one promotional piece of content.

Engagement 62

Engagement Social Media How To Curation 62

Waxing UnLyrical

JANUARY 17, 2014

January 7th saw the first #measurePR chat of 2014 being curated from Kolkata, India. As always, we had a ton of fun and got some great insights… and it was the first time the chat was curated from halfway across the world (because, as we all know, the U.S. is the epicenter of life. Pro or con? The hour literally flew by.

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Press Release B2B Curation Consultant 182

Pixlee

AUGUST 17, 2020

Meanwhile, other brands earn the lion’s share of engagement because of their community-driven strategy. . Brands need to use social media to cultivate community with real people, and in turn, step away from vanity metrics. Beauty brand Morphe grew its community to 7.5 Beauty brand Morphe grew its community to 7.5

Social Media 96

Social Media Authentication UGC Communities 96

Hootsuite

APRIL 17, 2024

11 tips for working with the Threads algorithm in 2024 All that intel above tells you how Meta curates the perfect Threads feed for you… but what can we learn about how to maximize the reach of content you create? Social media is supposed to be social, remember—a conversation, not a broadcast. That means it’s time to make some friends.

HootSuite 88

HootSuite Feed Feedly Instagram 88

Buffer Social

JUNE 16, 2022

Folks on Twitter are typically ahead of the curve, always knowing about trends ahead of everyone else while LinkedIn is the professional growth platform for the serious-minded. The over-curated tone is not for everyone, so take these tactics and apply them to your personal brand in a way that feels genuine to you.

Social Media 118

Social Media How To LinkedIn Authentication 118

Buffer Social

MARCH 5, 2021

By approaching every conversation with genuine interest, they are leveraging social media to drive a remarkable and unforgettable customer experience that has fans coming back over and over again. We spark conversations through quizzes, videos, contests & giveaways. Our community is very vocal about what they desire from us.

Company 89

Company Social Media Instagram Social Media Management 89

Social Media Strategies Summit

FEBRUARY 27, 2020

At the same time, social media users have begun to shun overly curated and filtered views of life in favor of more authentic, in-the-moment content, often in the form of quick and easily digestible video clips. 2 Growth of private communities and tight-knit tribes. Source: Facebook Groups.

Trends 182

Trends Social Media Instagram Platform 182